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Retail training that drives sales on the floor.

Faster onboarding, stronger product knowledge, and consistent merchandising standards — tailored to your brand and the real situations your floor teams face.

+5.1%

average basket size

+9.8%

lift in upsell conversations

2.2x

higher sales — reps who trained more than 30 minutes outsold untrained peers

98%

competence gap closure

CUSTOMER TESTIMONIALS

Voices of our customers

Read what global retail leaders have to say about how Attensi has improved their business.

The solution

Practice-based retail training tailored to your brand.

When training is tailored to your brand — your product range, service standards, and the real customer interactions your floor teams face — your people become confident and competent. From immersive game-based modules to store simulations and AI dialogues — practice-based training turns skills into instinct.

Driving excellence across:

Product knowledge and brand storytelling

Service recovery and complaint handling

Upselling and recommendations

Customer experience and store standards

Visual merchandising and floor execution

The result is staff who are customer-ready from day one — not just staff who’ve completed training.

How it works

Four steps to a high-performing retail team

Design training for your brand

Build scenarios around your product range, service standards, and the real customer interactions your team will face. AI-assisted authoring means you can create realistic, on-brand training — and update it instantly when collections change, promotions launch, or standards shift.

Staff practice anytime, anywhere

On any device, on the shop floor, in the stockroom, before opening. From product knowledge and attach rate conversations to complaint handling — every format drives the repetition that builds genuine confidence without disrupting trade.

Skills become instinctive

Game mechanics bring staff back voluntarily — and repetition builds the muscle memory a one-off training never can. They learn from mistakes, get instant feedback, and arrive at every shift confident, competent, and customer ready.

Connect training to business performance

Data that reveals where skills are strong and where standards are slipping — across every store and role. Connect training directly to the operational metrics that matter: basket size, conversion rate, mystery shop scores, and store audit results.

98%

competence gap closure

The Fragrance Shop closed 98% of knowledge gaps across 200+ stores, with staff replaying each module 7 times on average and 2.1M content accesses since launch.
99%

completion rate

B&Q certified 99% of 25,000 staff across 300+ UK stores on Challenge-25 compliance, with 98% reporting increased confidence in handling real customer interactions.
96%

knowledge gap closure

Circle K trained 14,000+ staff across 8 countries on sales and service standards, achieving 96% knowledge gap closure and 97% of team members enjoying this way of training.
87%

competence gap closure

SportScheck, Germany’s top sports retailer, aims to revolutionize the sports retail experience by prioritizing employee training and customer satisfaction.

Platform features

Purpose-built for performance.

The tools retail teams need to onboard faster, deliver consistent service excellence, and scale confidently.

Engage

Game-based simulations

AI role-play built for retail employee training — from product knowledge and soft skills to leadership conversations — with characters that respond and push back like a real customer would.

Practice

AI-native role-play

Dynamic AI conversation practice built around realistic hospitality scenarios. Staff rehearse complaints, service recovery, and upselling with characters that respond and adapt naturally.

Scale

50+ language support

Training delivered in over 50 languages — ensuring consistent product knowledge and service standards across every store, market, and multilingual team.

Measure

Real-time performance data

Reveal competence gaps and performance trends by store, region, or role — in real time. Spot where standards are slipping before it shows up in mystery shop scores or customer feedback.

Integrate

Connects with your existing tech stack.

Connects with Workday, Docebo, Cornerstone, and other leading LMS and HRIS platforms via SSO and SCIM. No rip-and-replace required.

Create

AI-powered content authoring

Design powerful, bespoke training content across any topic, in minutes — from mini-games and AI conversations to full 3D simulations — built from scratch or generated with AI.

Manage

End-to-end management system

Build learning journeys, manage content, schedule campaigns, and track completions — all from a single system, with SMS notifications to keep every learner current.

Content

Training across every topic and format

From onboarding and health and safety to product knowledge and leadership — consistent, immersive training across every subject, without adapting your standards to fit the content.

Customer Success

Your success is our success

From day one, you have a dedicated Customer Success Manager who works alongside a skilled team — design specialists, training consultants, and experts in behavioral science — all committed to the impact training has on your business.

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Frequently asked questions

Common questions from retail operators.

Can’t find what you’re looking for? Talk to our team.

Game-based simulation training that gets staff practicing realistic floor scenarios drives measurable results. A multi-national retailer using Attensi ShopSim saw a 9.8% lift in upsell conversations and a 5.1% increase in average basket size, measured across 32,076 players and 550,000+ sessions. Staff who feel confident and competent from day one stay longer and perform faster.

Attensi is built for scale. A single platform covers training deployment, delivery, and performance tracking across hundreds of stores, franchise networks, and international markets — from one dashboard. Circle K used Attensi to train 14,000+ staff across 8 countries simultaneously, with product updates and new standards reaching every location instantly.

Yes. Attensi is designed for franchise deployment — game mechanics drive voluntary engagement, so staff come back because the training is worth returning to, not because their manager tells them to. Brand standards and service consistency lift across the estate without relying on individual operators to enforce them.

AI is making retail training faster to build, more realistic to practice, and easier to scale. Attensi uses AI to cut content creation down to minutes — generating realistic, on-brand scenarios from existing materials or from scratch. On the learning side, AI-powered role-play conversations allow staff to practice realistic customer interactions, from product recommendations to complaint handling, with characters that respond and adapt naturally. The result is faster deployment, more realistic practice, and confident staff at scale.

Attensi training is built around your operation, not adapted from a generic template. Scenarios are built around your product range, your service standards, and the real situations your team faces — whether that’s a new collection launch, a seasonal campaign, or store-specific compliance requirements. AI-assisted authoring means your team can build and update content in minutes, without specialist technical resources.

Attensi supports 50+ languages, with AI-powered translation that maintains message accuracy across markets. For retailers running multilingual teams or international store networks, this means consistent product knowledge and service standards whether staff are in London, Los Angeles, or Lagos — without building separate content for each region.

See it in action

Book a demo built around your operation

Tell us about your operation and we’ll show you how Attensi drives faster onboarding, stronger product knowledge, and measurable sales performance across every location.