Product Knowledge and Field Force Effectiveness Training for Pharma and Med Devices
Boost field force effectiveness with realistic simulations, real-time analytics, and measurable ROI.
Attensi’s solutions empowers leading pharmaceutical companies to upskill field teams with interactive, scenario-based training—helping reps and managers navigate complex therapy areas, master product launches, and excel in high-stakes conversations with HCPs.
We understand your world. Our sector specialists have a wealth of experience from pharmaceutical and biotech companies including AstraZeneca, Boehringer Ingelheim, Pfizer, Sanofi, and Tillots Pharma.
We help top pharma brands like Boehringer Ingelheim and Novartis modernize their sales training. With our platform, your field teams get realistic simulations of challenging conversations—proven to improve rep performance and drive measurable commercial outcomes.
We work with some of the leading pharma companies in the world
85%
25
40
Boehringer Ingelheim
Discover how Boehringer Ingelheim used Attensi to elevate their product, disease, and launch training.
85%
of the identified knowledge gap closed
25
countries have the training (to date)
40
times on average have the employees repeated the training
Built for Pharma and Med Device Go To Market Success
In an increasingly competitive landscape, maximizing every HCP interaction is critical. Attensi solutions enables sales, medical, and leaders to train faster, smarter, and with demonstrable results across the following business critical areas:
Equip reps for successful product launches with tailored onboarding and training pathways.
Build deep knowledge to differentiate in crowded therapeutic spaces.
Practice difficult HCP interactions in realistic scenarios.
Identify knowledge gaps and optimize future training investment.
Train at scale without increasing cost per head.
Real Impact, Real ROI
Boehringer Ingelheim – Driving Field Performance with Simulation-Based Training
Through a targeted initiative focused on improving product positioning and salesforce readiness, Boehringer Ingelheim leveraged Attensi’s FUSE solution to upskill reps across therapy areas and elevate the quality of HCP interactions.
The result:
“Attensi’s simulations helped our reps move from product pitching to value-based conversations with HCPs—one of the key factors in increasing field effectiveness.”
— Commercial Enablement Lead, Boehringer Ingelheim
Why This Approach Works
Traditional in-person and e-learning methods lack agility and contextual relevance.
Attensi’s gamified approach creates behavioural change, not just knowledge retention.
Designed for siloed team environments—works across Sales, Medical Affairs, and Therapy Area groups.
Easy integration with GTM strategy, brand planning, and commercial enablement.
Making sure first-line managers are there for their reps
Learn how we transformed how Boehringer Ingelheim first-line managers mastered their important coaching skills to maximise sales representative retention and revenue.
“Coach to Grow is a comprehensive, immersive coaching simulation exercise where you get the chance to practice coaching in challenging scenarios in a safe and secure environment.” Jouanna Barssoum Training and Change Management Lead | IMETA
Are you ready to elevate your field teams?
Get in touch to explore how Attensi can transform your pharma training approach, just like we’ve done for Boehringer Ingelheim, Novartis, and more.
FAQ’s
We’ve got plenty of experience working with MLR review through all our previous pharma solutions. We also have employees with background from the pharma sector, too. Our platform enables quick and easy sharing and review of all text and voice within each solution. As well as a structured documentation package containing all text/voice, correct and incorrect answers, the reviewers can also play through the solution in real time.
Attensi offers a full suite of customizable solutions, enabling clients to create simulations tailored to their needs, environments, and specific scenarios, with key focus on usability, easiness, and professional quality. Most of our solutions are customized to fit our client’s needs, but we do also offer some off-the-shelf solutions.
Our solutions work because they’re built with you in mind.
Our 2D and 3D simulations are designed around your requirements. We take a systematic approach. We’ll outline the learning objectives, the key skills and the behavior’s you want your teams to achieve from their course material. Crucially, we’ll discuss how you can measure the impact your simulations have made.
From here, we’ll create your gamified simulation in our software, Attensi CREATOR. Around 80% of your simulation will be based on pre-existing code. The remaining 20% will be bespoke to your pharma organization.
This means we can deliver customized content in an efficient development time.
Delivering a great project is all about collaboration. We’ve worked with plenty of medical/scientific third party agencies, and we’re happy to work with your agency on our joint project. We also have our own partnerships in place from relationships we’ve built, so we can also offer medical/scientific subject matter expertise if you need it.
Absolutely Attensi have partnerships in place with medical/scientific subject matter experts who can work with you to create your content. We are also happy to work with your existing third party agency if you have one.
Yes, The Attensi Technology Platform can give you deep insights into how people use the training (playthrough data) and how their competence and behavior’s develops over time. As a standard we provide regular reports showing who has played, how often, for how long, how many stars (score) for the different cases. We can also go deeper as well as we in principle can track “everything” the player does within a solution.
We’re used to working with pharmaceutical organizations on a global scale, so we know how important it is to offer training in multiple languages. We now have users in over 150 countries and our simulations have been translated into over 50 different languages.
Attensi offers standard third-party integrations included in the license fee. Such an integration would typically be: Authentication through Azure Active Directory or LMS integration through flat file synchronization (e.g., json, csv, txt). We’ve worked with plenty of other custom integrations, too – we’re happy to talk about what you need.
Attensi have experience developing sales and product training both for pharma companies but also for other sectors. With the Attensi Technology Platform and Attensi CREATOR, we can customize the training to your existing sales framework or methodology. We’re skilled at creating highly realistic simulations for your organization.
We know that across the globe, language isn’t the only part of your learning content that might need translating. We’re able to create multiple variations of your simulations that are not only translated to other languages, but also accommodate the difference in rules and regulations in different countries.