Why Gamified Training? And Why Now? With Yu-Kai Chou
3 minute read
Gamification. Game-based learning. E-learning. They’re all terms you’ve most likely heard in relation to staff training. But what kind of impact can they have on your business?
Are they essentially all the same? How effective are these ‘games’ in getting actual results? Both for engaging your staff, and for moving the needle on your KPIs? And with remote training and onboarding now a daily reality for millions, is gamified-learning really a substitute for teaching face-to-face?
If you’re pressed for time, read on for some of the key topic highlights.
Bring ‘boring’ training material to life
Let’s be honest – a lot of training material can be pretty dull.
But when your business relies on legal regulations, safety requirements, and/or social distancing measures, getting staff to take them on board is beyond vital.
Even the driest financial compliance tests can be made into something engaging and memorable with gamified training. Our own data has shown up to 91% of staff claim that gamified training helped them in their real jobs.
When Google launched a gamified method for staff to learn its travel expenses policy, the company logged a near 100% participation rate*. Have your staff ever been so motivated to file their expenses?
“What did I just sign up for..?” – The cost of bad onboarding
Over a third of organizations today still do not have a structured onboarding process in place*. That’s a huge missed opportunity, to say the least.
Nothing kills the motivation of your new starters like poor onboarding. Any enthusiasm for making a fresh start can be dashed by having to sit through hours of tick-box e-learning exercises or instructional videos.
Particularly so today, where face-to-face social interactions with fellow employees are limited, and many are starting their new roles remotely.
Properly executed onboarding can boost your staff retention by up to 50%, and lead to 62% greater new hire productivity*. It pays to consider how to make you people’s first days memorable.
Motivating entry-level staff who are ‘there for the paycheck’
Not every job is a lifetime vocation. Many organisations in sectors such as retail and hospitality rely on short term or temporary staff. Some of whom may be entering the world of work for the first time.
When around three quarters of these staff leave their positions within a year*, unlocking their motivation is essential to keeping them engaged and productive. Not to mention retained.
By building a gamified simulation that allows them to practice their jobs, you not only provide a training tool. You can motivate them to create great customer experiences with a tangible, interactive best practice guide that shows the real impact of their actions at work.
Do you have a follow up gamification question for Yu-Kai or Trond?
Leave it with us and one of our team will get back to you as soon as possible:
- Aon Hewitt – Engaging Participants Through Gamification
- Business News Daily – What Does Poor Onboarding Really Do to Your Team?
- Harvard Business Review – To Retain New Hires, Spend More Time Onboarding Them
- Korn Ferry – KORN FERRY SURVEY OF TOP US RETAILERS EXAMINES EMPLOYEE TURNOVER
02:15 – “Gamification… it’s all just playing video games at work? Right?”
10:03 – How to deliver against your KPIs with gamified training.
17:05 – Why bad onboarding kills your new starters’ motivation.
22:30 – Avoiding the ‘points and stars’ trap with your content.
30:14 – What kind of data can you get from gamified training?