Why gamified training with Yu-Kai Chou

Gamification. Game-based learning. E-learning. They’re all terms you’ve most likely heard in relation to staff training. But what kind of impact can they have on your business?

Why gamified training?

Are they essentially all the same? How effective are these ‘games’ in getting actual results? Both for engaging your staff, and for moving the needle on your KPIs? And with remote training and onboarding now a daily reality for millions, is gamified-learning really a substitute for teaching face-to-face?

Watch our conversation with international speaker Yu-Kai Chou and Attensi Co-CEO and cofounder, Trond Aas, to get answers to these questions and much more.

If you’re pressed for time, read on for some of the key topic highlights.


Bring ‘boring’ training material to life

Let’s be honest – a lot of training material can be pretty dull.

But when your business relies on legal regulations, safety requirements, and/or social distancing measures, getting staff to take them on board is beyond vital.

Even the driest financial compliance tests can be made into something engaging and memorable with gamified training. Our own data has shown up to 91% of staff claim that gamified training helped them in their real jobs.

When Google launched a gamified method for staff to learn its travel expenses policy, the company logged a near 100% participation rate1. Have your staff ever been so motivated to file their expenses?


“What did I just sign up for..?” – The cost of bad onboarding

Over a third of organizations today still do not have a structured onboarding process in place2. That’s a huge missed opportunity, to say the least.

Nothing kills the motivation of your new starters like poor onboarding. Any enthusiasm for making a fresh start can be dashed by having to sit through hours of tick-box e-learning exercises or instructional videos.

Particularly so today, where face-to-face social interactions with fellow employees are limited, and many are starting their new roles remotely.

Properly executed onboarding can boost your staff retention by up to 50%, and lead to 62% greater new hire productivity3. It pays to consider how to make you people’s first days memorable.


Motivating entry-level staff who are ‘there for the paycheck’

Not every job is a lifetime vocation. Many organisations in sectors such as retail and hospitality rely on short term or temporary staff. Some of whom may be entering the world of work for the first time.

When around three quarters of these staff leave their positions within a year4, unlocking their motivation is essential to keeping them engaged and productive. Not to mention retained.

By building a gamified simulation that allows them to practice their jobs, you not only provide a training tool. You can motivate them to create great customer experiences with a tangible, interactive best practice guide that shows the real impact of their actions at work.

Are you ready to level up your training?

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Stouts and simulations: Attensi on the Craft Brewery Podcast

Reeling in success: Attensi and Nick Sandall on redefining the approach to learning


  1. Engaging Participants Through Gamification, aon.com/attachments/human-capital-consulting/Overview%20of%20Health%20Improvement%20Gamification%20White%20Paper-Final%20Clear.pdf
  2. What Does Poor Onboarding Really Do to Your Team?, businessnewsdaily.com/9936-consequences-poor-onboarding
  3. To Retain New Hires, Spend More Time Onboarding Them, hbr.org/2018/12/to-retain-new-hires-spend-more-time-onboarding-them
  4. KORN FERRY SURVEY OF TOP US RETAILERS EXAMINES EMPLOYEE TURNOVER, kornferry.com/about-us/press/as-the-holiday-shopping-season-approaches-korn-ferry-survey-of-top-US-retailers-examines-employee-turnover