Changing the game of sports retail
Rated the no. 1 sports retailer in Germany, SportScheck is on a mission to give their customers the ultimate sports experience by exciting, improving and supporting their customers and athletes. The employees are central to SportScheck, giving their customers unique, personalized experiences. But to give such a high level of service, you need training to match.
We met SportScheck CEO, Matthias Rucker, and Employer Brand and People Development team members, Jessica vom Brocke and Anna Kraft, to find out how their Attensi platform, SportScheck SKILLS, has changed the game for this sporting giant.
What were the training challenges before Attensi?
Bringing people together
One of the biggest challenges faced by the SportScheck team when it came to previous training was bringing their widespread team together.
With over 30 stores throughout Germany, from Berlin to Munich, Jessi, Anna and the rest of the People Development team wanted to make sure every employee got the same high-quality training.
With so many different brands in store, Jessi tells us how they’ve faced challenges bringing all that brand and product knowledge together under one roof. And even if they could, delivering it consistently to the whole team was incredibly tough.
Finding new, exciting ways to train
While SportScheck still uses a mixture of materials to train – ranging from handbooks, PDF resources, and Teams calls – they knew they wanted to add another level of depth to both skills and product training.
Something practical that could really help store employees feel prepared for life in front of customers.