2. Become brand ambassadors
One of the key components of creating a unified, successful team is making sure staff understand your brand. And that covers more than your products and services.
It’s the behaviour that comes with being part of your brand too. It’s how you interact with your customers, it’s the atmosphere when they come into the store, it’s the feeling they leave with.
Whether you’re a traditional in-store or eCommerce retail business, Attensi BEHAVIOUR will nurture those brand-specific behaviours to build real cultural change. Ensure your team knows how to advocate for your brand. If they love it, you can be comfortable knowing your customers will too.
Attensi BEHAVIOUR solutions are completely bespoke to meet your retail needs, allowing you to create an immersive world where we can help you bring together key areas of focus for your brand. Whether it be operational standards, customer interactions, or product knowledge, we know how to bring it all into one impactful solution.
“Knowledgeable and friendly staff, who can offer face-to-face contact and answer difficult questions, are still valued and will make customers more likely to purchase, especially when it comes to big-ticket items such as electronic and white goods.”
Thomas Antonsen
Northern Europe Head of Sell-out Management and Training Excellence | BSH Home Appliances
