[solidcore]: Scaling fitness success with high-impact game-based training
How [solidcore] leverages AI-powered, game-based training for their rapid expansion.
78%
knowledge gap closure
1 million
playthroughs in the first month
8x
repetitions after certification
“The engagement has been truly incredible, we’ve had over 1 million playthroughs after just launching a couple of months ago.” Jenna Marciano-Milone Director of Talent L&D | [solidcore]
Scaling training for a rapidly expanding brand
With rapid expansion comes rapid change. At [solidcore], a boutique fitness chain that’s growing fast across the US, maintaining brand standards while onboarding new trainers at scale was a challenge. Traditional learning methods weren’t cutting it, so they turned to game-based, AI-powered training to bring consistency, engagement, and agility to their L&D strategy.
“We’re a growing organization, so change is constant… Now we’re at over 120 [studios] and growing, and by the end of 2028, we’ll be at about 250.” Jenna Marciano-Milone Director of Talent L&D | [solidcore]
Engaging, energizing, and elevating employee training
Step into any [solidcore] studio, and you’ll feel the energy – so why shouldn’t their training be just as dynamic?
“When we launch our new trainings now, the team runs to Attensi to learn… We now have that confidence we needed in being able to onboard more coaches as our business continues to grow.” Alyssa Shaw Chief Operating Officer | [solidcore]
By making training fun, interactive, and rewarding, Attensi’s game-based learning platform mirrors the motivation and drive that defines [solidcore]’s community.
Game-based learning: Flexible, competitive & community-driven
The fitness industry thrives on accessibility and motivation, and their employee training should be no different. With Attensi’s digital learning platform, [solidcore]’s trainers can access their training whenever and wherever they need it.
“It’s available to our coaches, where and when they want it.”
Alyssa Shaw
Chief Operating Officer | [solidcore]
At its core, game-based training taps into behavioral science to boost engagement, retention, and healthy competition. The result? Trainers are not just learning, they’re actively leveling up their skills alongside their teammates.
“It’s really been able to build a lot of excitement around using the platform.”
Jenna Marciano-Milone
Director of Talent L&D | [solidcore]
Incredible engagement: 1 million playthroughs in one month
Since launching the AI-powered training, [solidcore] has seen over 1 million playthroughs in just a few months, with an 8x repetition rate after certification – a real testament to its effectiveness.
“The engagement has been truly incredible, we’ve had over 1 million playthroughs after just launching a couple of months ago.” Jenna Marciano-Milone Director of Talent L&D | [solidcore]
AI-powered custom training with Attensi CREATOR
With this more personalized approach to learning, employee training at [solidcore] is almost as boutique as the fitness experience itself. Just as their studios offer high-touch, tailored workouts, their L&D strategy needed the same level of customization.
That’s why they turned to Attensi CREATOR, a powerful content generation tool that gives the team the flexibility to adapt their employee training as different studios and markets evolve. By democratizing content creation, AI-powered tools allow [solidcore] to quickly design, tweak, and scale training materials – ensuring every coach is equipped with the skills they need, exactly when they need them.
“Attensi CREATOR … is super user-friendly. You can dive in there and pretty much on day one … push out really high-quality trainings that look like they took you months and months to develop.” Raven Kelks-Karpunin L&D Manager | [solidcore]
Building confidence in a safe learning environment
At [solidcore], training isn’t just about knowledge, it’s about confidence. Coaches need to be prepared to handle real-world client interactions while maintaining the high-energy, motivational atmosphere that defines the brand.
That’s where game-based training makes a difference. By allowing employees to practice fitness knowledge, refine coaching skills, and navigate a variety of scenarios – all in a safe, no-risk environment – [solidcore] ensures its team is ready to lead, without the fear of damaging the customer experience.
This is especially vital when it comes to the multitude of vulnerable settings presented within the fitness industry.
“Allowing them to practice dialogues and have the space to fail, mess up, and learn from mistakes – without the pressure of the client looking at you.” Raven Kelks-Karpunin L&D Manager | [solidcore]
Through realistic simulation training, coaches can fine-tune their approach, build confidence in their skills, and step into the studio fully prepared to deliver an exceptional experience.
Impact at a glance
78%
knowledge gap closure
1 million
playthroughs in the first month
8x
repetitions after certification
“It was the change we didn’t know we needed, and now I don’t think any of us could really live without it.” Erica Shertz Head Coach | [solidcore]
Elevate your fitness training with AI-powered learning
In the fitness industry, motivating and upskilling employees is key to delivering exceptional client experiences. With AI-driven, game-based training, fitness brands can scale training efficiently, boost engagement, and build confident, high-performing teams.
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