Star Pubs
50%
Time to Onboard Staff
6%
EBITDA Increase
95%
Average Pub Auditing Score
For Star Pubs (Part of Heinkeken UK Ltd), training a time-poor workforce across pubs was a critical challenge. Their traditional training methods were described by the team as “passive,” “long-winded,” and “death by PowerPoint”. It caused operational disruption in day-to-day roles, didn’t promote knowledge retention and wasn’t scalable to fit future growth plans.
By partnering with Attensi, Star Pubs replaced their static online and face-to-face courses with a gamified, mobile-first solution that fits their fast-paced hospitality environment and helps staff master product knowledge whilst gaining confidence in delivering consistently great guest experiences.
The shift transformed training from a chore into a competitive habit, cutting onboarding compliance time by half, increasing both audit and food standards scores, and improving the guest experience which directly resulted in higher profits across the pubs.
Bringing out the best of the great British pub
Part of the iconic Heineken UK Ltd, Star Pubs is on a mission to bring out the best of the great British pub – and they believe it’s their people that create the community and next-level service that Star Pubs are known for.
Attracting and training the best operators and licensees continues to be a key part of the organisation’s strategy, as well as supporting those licensees to attract and retain the best employees for their pubs.
In the hospitality industry, where staff turnover is over 50%, investing in world-class onboarding and training that’s fast, cost-effective and creates real results is vital for future growth.
Star Pubs wanted results that would…
Reduce time demands during onboarding
Improve compliance training and knowledge transfer
Create more engaging training
Enhance the customer service skills of hospitality staff
The results
The time taken to create training content has reduced from a week to less than a day
Audit scores have improved from 87% to 95%
Onboarding training time has been cut by 50%
Pubs with the most engaged staff have sales 4% higher and profit 6% higher
Creating more effective training content faster
In hospitality, things change quickly. With Attensi CREATOR, the power to rapidly build new games and learning modules is helping Star Pubs to add and update their training quickly and effectively, whenever they need it.
The built-in AI supports Star Pub’s L&D team to create new training or to add existing PDF training materials and turn them into engaging gamified learning modules. This has allowed the team to create new training content up to 75% faster.
The bright future of Star Pubs
The impact of the new training platform has already been significant for Star Pubs – and it’s not stopping there.
As the team continues expansion of the learning content onto the platform and refining how they use it, the partnership between Star Pubs and Attensi is set to keep creating positive results for the future of the business and their people.
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