

Boehringer Ingelheim leverages simulation training to achieve leadership and coaching skill mastery
Family-run pharmaceutical giant, Boehringer Ingelheim has implemented its innovative simulation training, ‘Coach to Grow’ for its first-line managers, helping them master important coaching skills to maximize sales representative retention and revenue.
"Coach to Grow is a comprehensive, immersive coaching simulation exercise where you get the chance to practice coaching in challenging scenarios in a safe and secure environment."
What did Boehringer Ingelheim set out to achieve with Coach to Grow?
"The adoption of this was huge, a lot of the countries have taken it and expanded it to a larger coaching program. The outcome has been amazing. 80% of the countries worldwide are going to be using Coach to Grow."
"Coach training is often like a seminar. Real-world application has been a historical challenge. Training feels artificial which doesn’t lend itself to making mistakes.
"The most different thing about Attensi is that it’s a safe space to fail and make mistakes with no consequences other than it takes you a little longer while you replay the module."
"You find yourself being challenged and surprised. There are lots of ‘aha’ moments throughout the journey."
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