Luxury retail is all about bespoke, personalised experiences. But don’t just reserve them for your customers.
Exude high-end at every employee touchpoint to help your staff live and breathe your brand.
What makes a luxury brand so luxurious? What separates the Gucci’s from the Gaps, the D&Gs from the H&Ms? The obvious answer is the quality and price tag, but luxury retail runs so much deeper than that.
Customers engage with and buy from luxury brands for the full high-end experience. They want to be made to feel like the most important person in the room and receive a highly tailored and personalised experience. That’s what truly sets luxury retail apart.
But your brand experience doesn’t start and end with your customers. It’s an essential part of every interaction you have with every stakeholder, not least your staff. That’s never been more true than now when, as the McKinsey State of Luxury Report suggests, luxury retailers need to focus on creating memorable brand experiences for their staff as well as their clients to stay relevant and successful.
You wouldn’t provide a customer with a generic, one-size-fits-all service. You wouldn’t use the same fonts, colours and shopfloor design as any other brand. So why would you settle for less when it comes to the training you provide your teams?
In the age of technology-driven training, it’s time for luxury retail organisations to extend their commitment to bespoke experiences to their staff’s learning and development, for professional development that’s as unique and memorable as your brand.
Attensi training allows unmatched levels of customisation so that your learning and development offer is as unique as your brand.
From featuring distinct branded uniforms to incorporating recognisable company figures like your CEO into your training simulations, help your employees really see themselves and your brand in their learning.
Go a step further than custom avatars and reflect your shop floor layout in your simulated learning environment so staff feel fully immersed and can easily apply what they learn on-screen to what they do in-store.
Sure, you can use off-the-shelf, one-size-fits-all training for your teams, but only you know exactly how your organisation operates and what you need from your staff. With tools like Attensi CREATOR, you can build your own custom modules from scratch so you can get really specific with your standards and content.
Once you’ve created your custom modules, you can set up bespoke workflows so that the right teams have access to the right training for their roles and development pathways.
It’s undeniable that training featuring bespoke avatars, environments and content looks and feels like the absolute business. But it does so much more than look pretty.
Cognition is a limited resource, and our brains have to quickly decide what information is valuable and what can be cast aside. Customised training that’s instantly recognisable as made by your organisation is more relevant than off-the-shelf solutions, and so has a better chance of being retained and applied in the future.
In a 2024 survey, over half of luxury brand employees said they planned to leave their jobs. The same survey found that only 31% believed they had growth potential within their brand, and a third felt undervalued at work.
By investing in high-quality, bespoke training tools, you demonstrate that you’re truly invested in your employees’ learning and development within your organisation. The power of making that statement to your teams can’t be underestimated in terms of employee engagement and retention.
Opened a new store? Altered your employee’s dress code slightly? Expanded into a new country? No problem.
Forget having to pay a developer to dig out an old file and make a tweak. Just hop into Attensi CREATOR to do anything from adjusting your brand colours to translating your learning into a whole new language.
When it comes to customising your learning and development offer, no other solution comes close to Attensi. Here’s how it works.
Our project management and design team meet with key stakeholders within your brand to understand what’s most important to you, and how you want your training to look and feel. We’ll work on multiple iterations to get the end product just right and looking like it was created by your brand.
But the customisation doesn’t end with us. Attensi CREATOR puts you in the Italian leather driving seat, allowing you to create and edit your own modules and learning pathways with ease.
As luxury retail growth slows and employees start to look for opportunities elsewhere, brands need to stand out from the crowd with more than their new season trends.
Brand experiences matter now more than ever, for both customers and staff. How will you make sure your employees are engaged and equipped to deliver?
Book a demo to discover how Attensi’s customisable learning and development solutions can keep you ahead of the game.
Author Hannah Stevens Business Development Director | Attensi
