Gen Z goes green
This generation is focused on reducing its carbon footprint, cutting down on consumption, supporting smaller suppliers and purchasing previously owned items.
A 2021 Pew Research Center report found that environmental concerns are topping the agenda: 67% ranked it as one of their biggest societal concerns, while 37% said it was their major worry.
If your staff can convey your company’s positive sustainability stance, Gen Z is willing to pay a premium for it. In fact, this demographic is willing to spend 10% more on sustainable products, according to experience management company First Insight.
Speak their language of learning
It’s clear that Gen Z has all things digital down.
They’re used to studying for things like their driving theory test in bite-sized chunks on their phone at a time and place convenient to them. And it’s how they expect the business world to operate, too.
The fact that they’re constantly on their smartphones can be used to accelerate their development, especially when you consider that around 51% of Gen Z talent learn best through hands-on learning experiences while only 12% learn by listening, according to the World Economic Forum.
That’s why delivering a device-driven and enjoyable learning experience is key for today’s workforce. Employers who can create training that adopts their way of learning will not only enjoy increased engagement but also bigger returns.
Oh, and if you’re worried that digital-based learning is only for the new kids on the block, we’ve found that top players can be of any age. Yes, even baby boomers.