AI visual man and earth

Teach Learning a Lesson

When: 16th April 2024
Where: Epicenter Oslo


Our Event partners

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epicenter logo

Beyond the Hype

Understanding AI’s Impact on HR


As Norway’s foremost innovators in gamified training solutions, we’re eager to continue to explore Artificial Intelligence’s impact on HR. This year, we’re focusing on the transformative potential of Artificial Intelligence in HR practices, enabling faster and more significant impacts.

We invite HR leaders and Learning managers to join us in examining the latest AI advancements, practical applications, and real-world examples in HR. The seminar will be lead by retail expert Pål Wibe, and our speakers, including industry experts from companies like Norsk Hydro ASA and Jotun. They will share insights on how they are leveraging AI to drive organizational growth, improve employee experiences, and maximize human potential.

Discover how AI enhances efficiency without threatening job security.


08.30: Breakfast
Enjoy your morning coffee with some baked goods and fresh fruit before we kick off the seminar.
09.00: Pål Wibe
AI in retail – From talk to action:
“Exploring the most promising applications”
09.20: Jotun
Magnus Mackay
Enhancing Learning with AI
“Interactive simulations for hands-on learning”
09.40: Attensi
Trond Aas
From theory to practice
“How AI is empowering the future of Learning”
10:00 Break
20 min
10.20: Hydro
Jeanine Fremstad
Pioneering AI in HR:
“How Hydro is utilizing AI to transition towards skills-based learning and development”
10.40: Discussion
Lead by Pål Wibe
We invite all the speakers to take part in a panel discussion, with a Q&A session.
11.30: Let’s play!
Network with others and test our Attensi solutions.


Pål Wibe

Pål Wibe

Board Member, Advisor & Investor

Former CEO of companies such as Nille, Travel Retail Norway, Europris, and XXL. With a degree in Business Economics from NHH, he spent five years at the consulting firm McKinsey in Stockholm, but worked all over the world including Australia and Switzerland. Later, he pursued an MBA from the University of California, Berkeley, and most recently in the spring of 2023, he participated in the Executive Board Programme at INSEAD.

Jeanine Fremstad Hydro

Jeanine Fremstad

Global Lead Skills & Learning | Hydro

With nearly 20 years of experience from L&D across a range of industries she has worked for companies like Telenor, DNB and EVRY. I 2019 she took her current position in Norsk Hydro ASA, a global company with 32000 employees across 40 countries. She’s responsible for the global skills & learning strategy, the learning tech ecosystem and methodology. She is especially interested in the possibilities within new technology and to drive personalized, meaningful, and targeted learning experiences at scale.

Attensi Amazon Trond Aas

Trond Aas

CEO | Attensi

Trond co-founded Attensi in 2012 with a dream of creating a company which would transform the world of business learning as well as people’s lives. Ten years on Attensi has grown into a fast-expanding business with customers globally and teams in Oslo, London, Stockholm, Cologne and Boston. His vision for gamified simulation training was inspired by his unique blend of experience, which includes training consultancy with McKinsey and CEO at video game developer Funcom.

Speaker Headshots 1 - Magnus Mackay

Magnus Mackay

| Jotun

With a Master’s degree in International Business from Aston University and a training course in Immersive Technology from NTNU, he brings a unique perspective to Jotun. He’s good a leveraging technology to drive business value and empower others to excel. He brings a unique perspective to Jotun combining business insight, technological skills, and learning and development expertise.

Practical information


Epicenter, Edvard Storms gate 2, 0166 Oslo

Take the tram 12, 18 or 19 to Holbergs Plass, or take the Tube/Subway to National Theater and walk for about 7 min.


Epicenter is connected to a Parking Garage with a direct entrance to to the building.



Hedda K. Olborg

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