How Game Mechanics Drive Engagement and Behavior Change
When: June 2nd, 2026
Time: 08.30 – 10.30
Where: Forskningsparken (Lyng), Oslo
What makes people want to return to training – again and again?
Most training gets completed once and forgotten. But when you apply the right game mechanics, something shifts: people replay, practice, and actually improve their skills and knowledge.
At the end of the day, it’s about creating engagement and behavior change through game mechanics – and showing the effect of it. That’s exactly what this breakfast seminar will deliver.
We’ll unpack why game mechanics work – not as a gimmick, but a proven driver of repeat engagement and real behavior change. You’ll hear the science behind it, see it in action through a real customer case, and leave with a clear picture of what this means for your training strategy.
Agenda
08.30: Breakfast and mingling
Enjoy your morning coffee and a light breakfast before we begin the seminar.
09.00: Kjell-André Steffensen
Managing Director, Attensi
Intro
A quick welcome and a look at what’s ahead for the morning
09.05: Martin Bruusgaard
Product Design Director, Attensi
Game Mechanics and Why They Work
What makes people replay, improve, and actually remember? Martin breaks down the game mechanics behind training that sticks.
09.35: Oliver Jensen & Jakob Kure
Global Franchise Training Manager,
Junior E-learning & Training Implementation Associate – Joe & The Juice
Junior E-learning & Training Implementation Associate – Joe & The Juice
Customer Case
An inside look at how Joe & The Juice leveraged game-based training to boost engagement, drive repeat behavior, and deliver measurable results.
09:55: Trond Aas
CEO, Attensi
Closing Remarks
Trond wraps up the morning with key takeaways and a few words to send you into summer.
10.15: Q&A, wrap-up, and networking
Grab another coffee, ask your questions, and connect with people from other industries.
Speakers
Martin Harseim Brusgaard
Martin leads Product Design at Attensi, where he transforms complex challenges into practical, engaging learning experiences. With over 20 years of experience and a background in game development from Funcom and Red Thread Games, he brings a deep understanding of what makes game mechanics work — and how to apply them to corporate training that people genuinely enjoy and remember.
Jacob Kure
Global Franchise Training Manager at JOE & THE JUICE, leading training standards and development across the company’s international franchise operations. With close to nine years at JOE & THE JUICE — from Bar Manager at Copenhagen Airport through operational leadership roles in Denmark, the US, and the UK — Jacob brings first-hand experience of what it takes to build and scale a high-performance service culture across markets.
Practical information
Date & Time:
02.06.26, 08:30 – 10.30
Location:
Forskningsparken (Lyng) – 5th floor
Gaustadallèen 21, Oslo
Format:
In-person breakfast seminar with breakfast and coffee
Capacity:
Limited seats. Register now before all spots are taken.
Metro: The closets metro stops are Blindern or Forskningsparken. It’s about a five-minute walk from either station.
When you arrive at Forskningsparken, enter the building and take the first elevator to the fourth floor. Turn right and walk towards the Attensi office. Just before you reach it, take the stairs on your left one floor up to Lyng (5th floor) – that’s where the event is held.
For questions or inquiries, email us at connect@attensi.com – we’ll get back to you shortly.
