How Game Mechanics Drive Engagement and Behavior Change
When: June 2nd, 2026
Time: 08.30 – 10.30
Where: Forskningsparken (Lyng), Oslo
What makes people want to return to training – again and again?
Most training gets completed once and forgotten. But when you apply the right game mechanics, something shifts: people replay, practice, and actually improve their skills and knowledge.
At the end of the day, it’s about creating engagement and behavior change through game mechanics – and showing the effect of it. That’s exactly what this breakfast seminar will deliver.
We’ll unpack why game mechanics work – not as a gimmick, but a proven driver of repeat engagement and real behavior change. You’ll hear the science behind it, see it in action through a real customer case, and leave with a clear picture of what this means for your training strategy.
Agenda
08.30: Breakfast and mingling
Enjoy your morning coffee and a light breakfast before we begin the seminar.
09.00: Kjell-André Steffensen
Managing Director, Attensi
Intro
A quick welcome and a look at what’s ahead for the morning
09.05: Martin Bruusgaard
Product Design Director, Attensi
Game Mechanics and Why They Work
What makes people replay, improve, and actually remember? Martin breaks down the game mechanics behind training that sticks.
09.35: Oliver Jensen & Jacob Kure
Senior E-learning Associate and Global Franchise Training Manager, Joe & The Juice
Customer Case
An inside look at how Joe & The Juice leveraged game-based training to boost engagement, drive repeat behavior, and deliver measurable results.
09:55: Trond Aas
CEO, Attensi
Closing Remarks
Trond wraps up the morning with key takeaways and a few words to send you into summer.
10.15: Q&A, wrap-up, and networking
Grab another coffee, ask your questions, and connect with people from other industries.
Speakers
Martin Harseim Brusgaard
Martin leads Product Design at Attensi, where he transforms complex challenges into practical, engaging learning experiences. With over 20 years of experience and a background in game development from Funcom and Red Thread Games, he brings a deep understanding of what makes game mechanics work — and how to apply them to corporate training that people genuinely enjoy and remember.
Jacob Kure
Jacob began his journey with Joe & The Juice in Copenhagen back in 2017, starting as a Juicer and working his way through the majority of operational roles across the organisation. This hands-on progression gave him a strong foundation in operations at every level. Over the years, Jacob has gained broad international experience – including time in the US and four years in the UK, where he held roles as both District Manager and Training Manager. He now leads training for Joe & The Juice’s Franchise Markets, overseeing 12 existing markets with significant growth on the horizon.
Oliver Jensen
Oliver began his journey at Joe & The Juice in 2017 as a Juicer in Copenhagen and has grown through several roles across the organisation, building a strong operational foundation. Since joining the Training Department in 2021, he has been part of Global Operations – Training, focusing on developing engaging training content and keeping our e-learning platforms sharp, relevant, and impactful for teams worldwide.
Practical information
Date & Time:
02.06.26, 08:30 – 10.30
Location:
Forskningsparken (Lyng) – 5th floor
Gaustadallèen 21, Oslo
Format:
In-person breakfast seminar with breakfast and coffee
Capacity:
Limited seats. Register now before all spots are taken.
Metro: The closets metro stops are Blindern or Forskningsparken. It’s about a five-minute walk from either station.
When you arrive at Forskningsparken, enter the building and take the first elevator to the fourth floor. Turn right and walk towards the Attensi office. Just before you reach it, take the stairs on your left one floor up to Lyng (5th floor) – that’s where the event is held.
For questions or inquiries, email us at connect@attensi.com – we’ll get back to you shortly.
