Gamification: Why Is Behavioral Change Difficult?


Understand how the human brain absorbs information and prepare to learn better, with clinical psychologist and Attensi Creative Director, Gaute Godager.

Unlock the secrets to human motivation, and learn how to harness them with gamified simulations.


Many of us love the idea of learning, but in practice, the reality of taking on new information is often harder than we first think.

In this talk delivered at Tekna, clinical psychologist and Attensi Creative Director, Gaute Godager gives you the cheat codes to understand how we learn, including:

✅ Mastering motivation – the difference between the Extrinsic and Intrinsic factors that drive us to take on new behaviours until they become habitual.

✅ Identifying the difference between the two distinct memory types that power the brain; Lexical and Procedural memory. 

✅ How gamified simulations uniquely incorporate all of these factors to maximise and compound the learning process.

Topic timeline:


03:18 – Introduction.

13:07 – How the 3 parts of the human brain function & interact.

18:30 – Two distinct ways of remembering: Lexical and Procedural memory.

31:26 – How to motivate older people with digital learning.

44:30 – Understanding extrinsic vs intrinsic motivation.

49:02 – Why Gamified Simulations are ideal for learning ‘boring’ material.

1:28:40 – Case study: How engaging are Gamified Simulations?

Gaute Godager – Creative Director, Attensi


“The brain is a learning machine. It’s wet-wired to absorb as much as it can… but being taught is a struggle sometimes, and there are good reasons for that.”


“A simulation is pretend behaviour. And that’s the most natural way for people to learn… Make it ‘make-believe’ and there’s no fear in experiencing and simulating the behaviour you want to do.”

Who we are


Attensi is the world’s leading gamified simulation training provider. Driven by the best of psychology, learning, and gaming, our solutions engage your staff with measurable impact on your KPIs.

How are you preparing your people for 2021?

Group classrooms are not an option for the foreseeable future.

❌ Mentoring through video chat ties up your best people and removes them from where they are most effective.

❌ E-learning software is too linear, too restrictive, and does not engage like an interactive format should.

Find out today how gamified simulation training could empower your people with the skills to tackle the rest of 2021 and beyond, with impact on your business goals that you can showcase.