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Attensi in pole position for HR training

Attensi, a gamified learning specialist, has been recognised as a leading player in HR training by Fosway Group, one of the HR sector’s most respected voices. Attensi has joined the 2023 Fosway 9-Grid™ for Digital Learning with a high rating for ‘Potential’, based on the “scope, capability and sophistication” of the platform and services.

Krister Kristiansen, Chief Commercial Officer at Attensi, said: “This is great recognition for our first appearance and we’re humble, but excited about this recognition. Fosway is Europe’s leading HR industry analyst, so this recognition means a lot to us. Fosway research shows that immersive learning is driving real business impact for corporates. Attensi’s Strategic Challenger position on the 2023 Fosway 9-Grid™ for Digital Learning reflects the company’s focus on innovation and partnering that brings learning content to life in a meaningful and impactful way.”


The report for the 2023 Fosway 9-Grid™ for Digital Learning explains that the move towards remote and hybrid working is driving demand for digital learning. It said: “We are all digital learners now!” Fosway warns that many learning providers’ teams still struggle to measure their impact. “Key to protecting learning budgets is the ability of learning teams to articulate their value,” the report said.

Attensi’s model includes data analytics built-in. Businesses, including managers and employees, can see at a glance where knowledge gaps lie, and through AI and gamification, Attensi solutions focus on and develop those areas for each employee. The analytics can also show a direct correlation between learning success and real-life key performance indicators (KPIs) – including financial performance, customer experience, and staff satisfaction and retention.


Kristiansen said: “We’re dedicated to helping people become exceptional at their jobs and to make a big impact at work. This recognition helps us reach more businesses with that message. The fact that we can show a strong link between great, memorable training and business results makes Attensi a leader in this market.”

As the report indicates, remote and hybrid working have made digital learning an essential component of HR training. However, many learning teams struggle to measure the impact of their programmes, making it harder to justify learning budgets. Attensi’s data-driven approach offers a crucial differentiator in this regard. By providing meaningful, memorable training that can be directly linked to business results, Attensi is well-positioned to meet the needs of companies as they navigate the challenges of remote and hybrid workforces.

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