“People enjoy the different take on training. They are used to slides and boring reading material, so something that is interactive is really appealing to them.
“It’s had an effect. We know that customers are succeeding in creating better engagement because of it.”
It’s a win-win
Bakstad is also thrilled that the training brings a double benefit – for Ardoq’s own people, and in training customers how to use the Ardoq platform.
“Because we’re growing so quickly, if we can create training that’s relevant for ourselves and our customers that’s a win-win,” he said. “A lot of people are unfamiliar with New Enterprise Architecture and what we do, so if we can create that training for ourselves, we can take that out to customers.”
Head of Onboarding, Svein Gunnar Hjorteset, sees how effectively gamified simulation training opens customers’ eyes to the possibilities of Ardoq’s revolutionary product. It has helped users get to grips with it really fast. The gaming element makes the learning good fun, and people return to it often to beat their best score. That helps the new knowledge and techniques stay in their minds.
“Customers repeat the training often, and mostly it’s because of the scoring system. They see someone else get a higher score, they repeat the training to beat them. That’s really cool.”
Svein Gunnar Hjortset
Head of Onboarding | Ardoq
Customers love it
“For Ardoq, it’s super-important that the core users know how to use the platform, and the specific areas they should use Ardoq for.”
Ardoq co-created the training with Attensi.
“Especially in the part of teaching customers on how to use Ardoq as a platform, Attensi Process plays an important role,” Hjorteset said.
“The customers need to practice, to understand the software use, and they need repetition – the repetition to make it stick. We’ve seen a tremendous improvement in both the speed and the quality of our customers’ onboardings since they started used the gamified simulation training from Attensi.”
The success of the training has had a positive business impact. Customers love it and they form a lasting partnership with Ardoq.
Huge plus
“We see that the loyalty of the customers is better because their understanding of the tools is better,” said Hjorteset.
“When they broaden their understanding they also have more understanding of what kind of value it can bring to their company.
“Ardoq is growing and we are getting a lot of new customers every month.”
Hjorteset also says that the simplicity of creating new, scalable modules is a huge plus for customers.
“I’ve created the training myself, and it’s really simple. It takes a couple of hours to create a module. The tool is super-simple. To create new training is no big deal."
‘Wow!’ Factor
“Ardoq updates every day with new releases, so we have to update the training as well. But it’s really flexible and we can do it quickly. Our platform evolves and the training should evolve with the platform."
Head of Partnerships, Gard Havelin, said that the training simulations are critical in getting customers to understand and appreciate Ardoq’s product immediately, from the first contact with it.
It has to have that instant ‘Wow’ factor – and Attensi delivers that.
“It’s a key thing that when we meet with our partners that they have good introductions to what Ardoq is all about,” he said.
“So meeting them for the first time without any knowledge of what we do, or why we exist, and how to use the tool, then those first workshops are much, much more difficult. It’s absolutely critical to have good training for our partners because the way we go to market with partners is for them to learn the tool, become experts, and use our tool, so without proper training it will fail.”
Havelin insists that Ardoq’s business model relies on the impact of that initial experience with the simulation.
Scalable, interactive, fun
“Without proper training for our partners we will not meet our goals,” he said.
Hjorteset is convinced.
“I can summarize gamified simulation training in three words – scalable, interactive, fun.”
91%said it helped them master Ardoq’s main functionalities
