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A smiling young man in a plaid shirt and khakis, with a microphone clipped to his shirt, stands in front of an indoor swimming pool.

What does the YMCA have to get right in 2027?

Membership, child care and aquatics - one question, three YMCA leaders.

Every member who stays, every child in care and every swimmer in the pool comes down to people, training and execution. Our panel gets specific about all three. Live for 60 minutes, November 18 at 2:30 PM EST.

What will this webinar cover?

Membership, child care and aquatics are where the YMCA has the most to gain in 2027. All three come down to the same thing: people, training and consistency.

  • Membership is everybody’s business: January fills the Y. April shows who stayed. What the first 90 days should look like, and how every role from lifeguard to CEO turns a new member into someone who belongs.
  • Child care - national leader or large provider? Half a million children, 10,000 sites. How to recruit, train and keep great counsellors, and what they need to know on day one.
  • Owning drowning prevention: Drowning is the leading cause of death for children aged one to four. Why every child should leave with measurable swim skills, not a lesson count, and what a national standard for lifeguards and instructors could look like.
  • Making the case: What a YMCA leader needs to hear to invest in training that holds up branch to branch.

Who should attend: HR and L&D leaders, membership, child care and aquatics directors, VPs of Operations, and association CEOs and COOs.

Speakers

  • James Finck, retired CEO, YMCA of Austin

    James Finck

    Moderator - Retired CEO at YMCA of Austin

  • A smiling woman in a patterned scarf and cardigan walks through an indoor space.

    Alexandra Mason

    VP of Human Resources, South Shore YMCA

Live - November 18, 2:30 PM EST

Save your seat

60 minutes, with time for your questions. Register and we’ll send your joining link and a reminder.