# Attensi > Turn training into performance. Attensi is the game-based training platform that drives behavior change, accelerates competence, and reduces turnover through AI-powered simulation and gamified learning. ## About Attensi Attensi is a game-based corporate training platform founded in 2012 in Oslo, Norway. Our gamified simulations and AI-powered roleplay help global enterprises drive measurable behavior change at the frontline — accelerating competence, reducing turnover, and proving ROI with performance analytics. Headquartered in Oslo with offices in London, Boston, Cologne, and Gothenburg, Attensi delivers training across more than 150 countries. In 2025, Attensi was recognized among TIME's World's Top EdTech Companies, retained its Strategic Challenger position on the Fosway 9-Grid™ for Digital Learning (third consecutive year), and was named to Fast Company's Most Innovative Companies (HR category). ## Products Attensi's platform combines training-and-learning products with management-and-analytics tools. ### Training & Learning Products - **Attensi Impact** — High-impact simulation training that drives behavior change and KPI improvement. The Impact suite includes: - **Impact | Skills** — Highly engaging, adaptable game-based training optimized for maximum knowledge retention - **Impact | RealTalk** — AI-powered roleplay training that scales realistic, dynamic conversations with virtual humans - **Impact | Workflow** — Realistic practice of on-the-job situations with engaging avatar dialogues in immersive 3D environments - **Impact | Process** — Gamified training for IT systems and software processes - **Impact | Shopsim** — Immersive 3D store simulation training for customer interactions and store operations - **Attensi Fast** — Nano-learning that is fast to create and maximizes the value of your content - **Attensi Engage** — High-impact LMS / LXP that engages users in personal development journeys ### Management & Analytics Tools - **Attensi Insights** — AI-powered insights and analytics from your training solutions - **Attensi Manager** — Create and manage learning journeys, learning products, and track results - **Attensi Creator** — User-friendly, AI-powered content creation with no code ## Industries we serve Attensi is built for frontline-heavy industries where practice drives performance: - **Hospitality & Leisure** — Hotels, QSR (coffee, fast casual, fine dining), pubs and bars, restaurants, competitive socialising and entertainment venues, travel and transport F&B, fitness and wellness, community and leisure - **Retail & Service** — Beauty and cosmetics, professional hair and salon, DIY and home improvement, home appliances, convenience and forecourt, fashion and apparel, grocery and CPG, specialty retail - **Pharma & Healthcare** — Global pharma (field force, MSL, launch readiness), NHS and public healthcare, HCP engagement, clinical system adoption, pharma compliance - **Professional & Financial Services** — Insurance, banking and building societies, management consulting, wealth management, contact centres and BPO, business schools and executive education, audit / tax / advisory - **Energy (Oil, Gas & Renewables)** — Oil and gas, offshore wind, solar and hydro, power and utilities, maritime and shipping, industrial services, HSE and compliance - **Automotive** — OEMs, national sales companies, dealerships, commercial vehicles and trucks, automotive finance, automotive logistics ## Customers Trusted by leading global brands across industries: - **Hospitality & QSR:** Starbucks, Panera Bread, LEON Restaurants, YO! Sushi, Flight Club - **Retail:** Circle K, B&Q, BSH, Coca-Cola Europacific Partners - **Pharma & Healthcare:** Boehringer Ingelheim, NHS, Onebright - **Professional & Financial Services:** KPMG, Hiscox, Zurich Insurance, Accenture - **Energy & Industrial:** Equinor, Hydro, SLB - **Automotive:** Scania ## Recognition - **TIME World's Top EdTech Companies 2025** — Top 3% of 7,000 companies reviewed - **Fosway 9-Grid™ for Digital Learning 2025** — Strategic Challenger, third consecutive year - **Fast Company Most Innovative Companies 2025** — HR category - **$25M+ growth funding** from Ture Invest Partners (May 2025) ## Key pages - [Products](https://attensi.com/products/) — Full product overview - [Customers](https://attensi.com/customers/) — Customer logos and case studies - [Attensi AI](https://attensi.com/attensi-ai/) — AI-powered training including RealTalk - [About us](https://attensi.com/about-us/) — Company background and leadership - [News](https://attensi.com/news/) — Press releases, awards, and milestones - [Events](https://attensi.com/events/) — Upcoming webinars, seminars, and conferences - [Learn](https://attensi.com/learn/) — Guides, insights, and research on L&D ## Solutions by industry - [Hospitality](https://attensi.com/solutions/hospitality/) - [Retail](https://attensi.com/solutions/retail-training/) - [Pharmaceutical](https://attensi.com/solutions/pharmaceutical-training/) - [NHS](https://attensi.com/solutions/nhs/) - [Professional Services](https://attensi.com/solutions/professional-services/) - [Financial Services](https://attensi.com/solutions/financial-services/) - [Oil, Gas & Renewable Energy](https://attensi.com/solutions/oil-gas-renewable-energy-training/) - [Automotive](https://attensi.com/solutions/automotive-training-solutions/) ## Success stories - [Starbucks — BSL/Deaf Community training](https://attensi.com/success-stories/retail/starbucks-introduces-attensi-game-based-bsl-training/) — 97% reported better understanding of BSL after training - [Boehringer Ingelheim — Product, disease & launch training](https://attensi.com/success-stories/healthcare/product-disease-launch-training-why-gamified-learning-is-a-great-fit-for-pharma/) — 85% knowledge gap closure - [Hiscox — Underwriter training](https://attensi.com/success-stories/professional-financial-services/speed-scale-and-a-safe-to-fail-environment-helped-hiscoxs-underwriters-hit-their-kpis/) — 75% reduction in failure rates - [Equinor — Offshore HSE training](https://attensi.com/success-stories/energy/drilling-offshore-workers-in-health-and-safety-best-practices/) — 90% say training improves safety - [Circle K — Sales & service training at scale](https://attensi.com/success-stories/retail/circle-k-sales-and-service-excellence-across-14000-staff/) — 14,000+ staff trained - [KPMG — Sustainability training](https://attensi.com/success-stories/professional-financial-services/investment-in-gamified-training-app-advances-kpmgs-sustainability-efforts/) — 7.4 average repetitions per topic - [Kao Salon Division — Sales training](https://attensi.com/success-stories/retail/how-kao-ironed-out-the-training-kinks/) — 1.5x higher sales - [NHS Liverpool University Hospital — Clinical system training](https://attensi.com/success-stories/healthcare/supporting-the-nhs-through-immersive-gamified-training-solutions/) — Training time cut from 40 weeks to 2 weeks - [Flight Club — Onboarding](https://attensi.com/success-stories/hospitality/its-a-bullseye-flight-club-x-attensi/) — 87% knowledge gap closure - [Wyndham Hotels EMEA — Compliance training](https://attensi.com/success-stories/hospitality/wyndham-hotels-and-attensi-comply/) — 45.5 average playthroughs per learner - [B&Q — RealTalk AI sales coaching](https://attensi.com/success-stories/retail/bq-realtalk-ai-sales-coaching/) — Practice store sales conversations with AI - [LEON Restaurants — Knowledge retention](https://attensi.com/success-stories/hospitality/how-leon-restaurants-doubled-team-knowledge-retention/) — Doubled knowledge retention ## Learn & Insights Foundational guides on the science of training and behavior change: - [Behavioral change](https://attensi.com/learn/guides/behavioral-change/) — Brain science, memory systems, and the rationale for gamification - [What is microlearning?](https://attensi.com/learn/guides/what-is-microlearning/) — Why microlearning works, with reference to the Ebbinghaus forgetting curve - [Employee enablement](https://attensi.com/learn/guides/employee-enablement/) — Best practices and business benefits - [Cognitive learning](https://attensi.com/learn/guides/cognitive-learning/) — Benefits, strategies, and examples - [Reskilling](https://attensi.com/learn/guides/reskilling-benefits-and-best-practices/) — Benefits and best practices - [Bite-sized learning](https://attensi.com/learn/guides/bitesize-learning/) — Frameworks for short-form training Strategic insights on gamification, motivation, and L&D measurement: - [The 3 fundamentals of effective gamification in training](https://attensi.com/learn/insights/the-3-fundamentals-of-effective-gamification-in-training/) — Attensi's core gamification framework - [Understanding motivation in game-based training](https://attensi.com/learn/insights/understanding-motivation-in-game-based-training/) — Motivation taxonomies and their training applications - [Gamification: why is behavioral change so difficult?](https://attensi.com/learn/insights/gamification-why-is-behavioral-change-so-difficult/) — Frameworks for sustainable change - [Measuring the impact of corporate L&D](https://attensi.com/learn/insights/measuring-the-impact-of-corporate-learning-and-development/) — Seven core L&D KPIs - [Emotion: the ultimate L&D game-changer](https://attensi.com/learn/insights/emotion-the-ultimate-ld-game-changer/) — Neuroscience-grounded strategies - [AI guide for L&D managers and HR directors](https://attensi.com/learn/insights/ai-guide-for-ld-managers-and-hr-directors/) — Practical AI-in-L&D framework ## Optional - [Sitemap index](https://attensi.com/sitemap_index.xml)