{"id":40359,"date":"2022-04-07T10:37:13","date_gmt":"2022-04-07T08:37:13","guid":{"rendered":"https:\/\/attensi.dev.kodeks.no\/?post_type=success-stories&#038;p=40359"},"modified":"2024-01-31T13:38:03","modified_gmt":"2024-01-31T12:38:03","slug":"produkt-krankheits-und-einfuehrungstraining-warum-gamifiziertes-lernen-fuer-die-pharmabranche-besonders-geeignet-ist","status":"publish","type":"success-stories","link":"https:\/\/attensi.com\/de\/erfolgsgeschichten\/gesundheitswesen\/produkt-krankheits-und-einfuehrungstraining-warum-gamifiziertes-lernen-fuer-die-pharmabranche-besonders-geeignet-ist\/","title":{"rendered":"Produkt-, Krankheits- und Einf\u00fchrungstraining: Warum spielerische Schulungen ideal f\u00fcr die Pharmabranche sind"},"content":{"rendered":"\n\n<section class=\"pb-hero  left-right bg-stormlight \" >\n\n  \n    <div class=\"block-inner\">\n      <div class=\"bg-grid grid cg-0 rg-0 full\">\n\n        \n        <div class=\"content-col\">\n          <div class=\"padding-el grid rg-50 rg-m-40 rg-s-30\">\n\n                          <div class=\"breadcrumbs\">\n                <div class=\"grid side-padding\">\n                  <div>\n                    <span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Gehe zu Attensi.\" href=\"https:\/\/attensi.com\/de\/\" class=\"home\" aria-current=\"page\"><span property=\"name\">Attensi<\/span><\/a><meta property=\"position\" content=\"1\"><\/span>                  <\/div>\n                <\/div>\n              <\/div>\n            \n            <div class=\"main-grid side-padding grid-12 ac standard\">\n              <div class=\"text-col grid-12 grid-m-8 grid-s-4 rg-75 rg-m-0 rg-s-25\">\n                <div class=\"inner-text-col\">\n\n                                      <h1>\n                                                                    <span>Boehringer Ingelheim:<\/span><br \/>\r\nWarum spielerische Schulungen ideal f\u00fcr die Pharmabranche sind                                          <\/h1>\n                  \n                  \n                                          <p class=\"lead\">Erfahren Sie, wie Boehringer Ingelheim mit Attensi <span style=\"color: #56bccf;\"><strong>SKILLS<\/strong><\/span>  sein Produkt-, Krankheits- und Launch-Training verbessert hat.<\/p>\n                    \n                  \n                <\/div>\n\n\n                                  <div class=\"inner-buttons-col\">\n                    <ul class=\"buttons\">\n                      \n                                                  <li><a class=\"btn arr\" href=\"https:\/\/attensi.com\/de\/demo-buchen\/\" target=\"_self\">Termin buchen<\/a> <\/li>\n                        \n                                          <\/ul>\n                  <\/div>\n                \n              <\/div>\n\n              <div class=\"img-col mt-embed\">\n\n                \n                                      <div class=\"outer-embed-container\">\n                      <div class=\"embed-container\">\n                        <iframe title=\"Boehringer Ingelheim Story - Attensi Gamified Training\" src=\"https:\/\/player.vimeo.com\/video\/539510180?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" id=\"embedded-video-ny94QUlI\" loading=\"lazy\"><\/iframe>\n                                                  <!-- <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Boehringer-Ingelheim-cover-photo-vimeo-scaled.jpg\" class=\"embed-poster\" alt=\"Boehringer Ingelheim cover photo vimeo\" srcset=\"https:\/\/attensi.com\/wp-content\/uploads\/Boehringer-Ingelheim-cover-photo-vimeo-scaled.jpg 2048w, 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(max-width:47.9375em){section.pb-hero.full-bg ul.buttons{margin-top:1.5625rem}}section.pb-hero.transparent-video .main-grid.standard .img-col{grid-column:5\/-1;-ms-grid-row:1;grid-row:1;z-index:0}section.pb-hero.transparent-video .main-grid.standard .text-col{-ms-grid-row:1;grid-row:1;z-index:1}@media screen and (max-width:62em){section.pb-hero.transparent-video .img-col{grid-column:1\/-1!important;-ms-grid-row:2!important;grid-row:2!important}}body:not(.wp-admin).headerstyle-dark section.pb-hero:first-child,body:not(.wp-admin).headerstyle-default section.pb-hero:first-child{padding-top:var(--header-height)}body:not(.wp-admin).headerstyle-dark-transparent section.pb-hero:first-child .content-col{padding-top:var(--header-height)}<\/style>\n<\/section>\n\n\n<section class=\"pb-counter bg-storm  glow-impact small \" >\n\n  <div class=\"main-grid side-padding grid rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n    \n    <div>\n      <div class=\"inner\">\n\n                  <div class=\"items-grid cols-3 grid-3 grid-m-3 grid-s-2 rg-xxl-70 rg-xl-70 rg-60 rg-m-50 rg-s-40 flex jcc\">\n            \n              <div class=\"item fade-me\">\n                <div class=\"item-inner-grid grid rg-20\">\n\n                                      <span class=\"large-text\">\n\n                      <span class=\"iconholder\"><img decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Impact-Icon_-Brain.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/span>\n                      <span class=\"number-style\">\n                        <span class=\"number counter\">85<\/span><span class=\"suffix\">%<\/span>                      <\/span>\n\n                      \n                    <\/span>\n                  \n                  <span class=\"small-text\">der identifizierten Wissensl\u00fccke wurde geschlossen<\/span>\n                <\/div>\n              <\/div>\n            \n              <div class=\"item fade-me\">\n                <div class=\"item-inner-grid grid rg-20\">\n\n                                      <span class=\"large-text\">\n\n                      <span class=\"iconholder\"><img decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Impact-Icon_-Bolt.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/span>\n                      <span class=\"number-style\">\n                        <span class=\"number counter\">25<\/span>                      <\/span>\n\n                      \n                    <\/span>\n                  \n                  <span class=\"small-text\">L\u00e4nder nutzen die Schulung (bis dato)<\/span>\n                <\/div>\n              <\/div>\n            \n              <div class=\"item fade-me\">\n                <div class=\"item-inner-grid grid rg-20\">\n\n                                      <span class=\"large-text\">\n\n                      <span class=\"iconholder\"><img decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Impact-Icon_.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/span>\n                      <span class=\"number-style\">\n                        <span class=\"number counter\">40<\/span>                      <\/span>\n\n                      \n                    <\/span>\n                  \n                  <span class=\"small-text\">Mal haben die Mitarbeitenden die Schulung im Durchschnitt wiederholt<\/span>\n                <\/div>\n              <\/div>\n                      <\/div>\n        \n      <\/div>\n\n    <\/div>\n\n    \n    \n  <\/div>\n\n  <style>@media screen and (min-width:90em){section.pb-counter{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-counter{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-counter{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-counter{padding:2.5rem 0}}section.pb-counter.no-top-padding{padding-top:0!important}section.pb-counter.no-bottom-padding{padding-bottom:0!important}section.pb-counter{--_accent-color:#00FF57}section.pb-counter.bg-storm .block-heading,section.pb-counter.bg-storm .credit-text,section.pb-counter.bg-storm .intro-text *,section.pb-counter.bg-storm .items-grid .item .large-below,section.pb-counter.bg-storm .items-grid .item .large-text,section.pb-counter.bg-storm .items-grid .item .small-text,section.pb-counter.bg-storm .preheading,section.pb-counter.bg-stormlight .block-heading,section.pb-counter.bg-stormlight .credit-text,section.pb-counter.bg-stormlight .intro-text *,section.pb-counter.bg-stormlight .items-grid .item .large-below,section.pb-counter.bg-stormlight .items-grid .item .large-text,section.pb-counter.bg-stormlight .items-grid .item .small-text,section.pb-counter.bg-stormlight .preheading{color:#FFFFFF}section.pb-counter.bg-storm .btn.arr,section.pb-counter.bg-storm .btn.default,section.pb-counter.bg-stormlight .btn.arr,section.pb-counter.bg-stormlight .btn.default{color:#FFFFFF;border-color:#FFFFFF}section.pb-counter.bg-storm .btn.arr:after,section.pb-counter.bg-storm .btn.default:after,section.pb-counter.bg-stormlight .btn.arr:after,section.pb-counter.bg-stormlight .btn.default:after{background-color:#00FF57}section.pb-counter.bg-storm .btn.arr:hover,section.pb-counter.bg-storm .btn.default:hover,section.pb-counter.bg-stormlight .btn.arr:hover,section.pb-counter.bg-stormlight .btn.default:hover{background:rgba(0,255,87,0.2)}section.pb-counter.bg-storm .btn.accent,section.pb-counter.bg-storm .btn.accent-arr,section.pb-counter.bg-stormlight .btn.accent,section.pb-counter.bg-stormlight .btn.accent-arr{border-color:#00FF57;color:#00FF57}section.pb-counter.bg-storm .btn.accent-arr:after,section.pb-counter.bg-storm .btn.accent:after,section.pb-counter.bg-stormlight .btn.accent-arr:after,section.pb-counter.bg-stormlight .btn.accent:after{background-color:#FFFFFF}section.pb-counter.bg-storm .btn.accent-arr:hover,section.pb-counter.bg-storm .btn.accent:hover,section.pb-counter.bg-stormlight .btn.accent-arr:hover,section.pb-counter.bg-stormlight .btn.accent:hover{background:rgba(0,255,87,0.2)}section.pb-counter.bg-storm .block-heading span,section.pb-counter.bg-stormlight .block-heading span{color:#00FF57}section.pb-counter.bg-storm.large .items-grid .item .large-text .number-style,section.pb-counter.bg-stormlight.large .items-grid .item .large-text .number-style{color:#00FF57}section.pb-counter.bg-storm{background:#1B2231}section.pb-counter.bg-stormlight{background:#20293C}section.pb-counter.bg-white{background:#FFFFFF}section.pb-counter.bg-white.large .items-grid .item .large-text .number-style{color:#56BCCF}section.pb-counter.borders .main-grid .inner{border-top:0.0625rem solid #858d9f;border-bottom:0.0625rem solid #858d9f}section.pb-counter .items-grid .item>span{display:block}section.pb-counter .items-grid .item .iconholder{display:inline-block}section.pb-counter .items-grid .item .iconholder img{width:100%;height:auto}section.pb-counter .items-grid .item .large-text,section.pb-counter .items-grid .item .number-style{font-weight:900}section.pb-counter.large .items-grid .item .large-text{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:row wrap;flex-flow:row wrap;line-height:80%}section.pb-counter.large .items-grid .item .large-text .large-below{display:block}section.pb-counter.large .items-grid .item .small-text{font-weight:350;line-height:140%}@media screen and (min-width:90em){section.pb-counter.large.borders .main-grid .inner{padding:7.875rem 0}section.pb-counter.large .items-grid .item .large-text{font-size:3.625rem;margin:-0.3125rem}section.pb-counter.large .items-grid .item .large-text>span{padding:0.3125rem}section.pb-counter.large .items-grid .item .small-text{font-size:1.875rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-counter.large.borders .main-grid .inner{padding:3.75rem 0}section.pb-counter.large .items-grid .item .large-text{font-size:2.25rem;margin:-0.3125rem}section.pb-counter.large .items-grid .item .large-text>span{padding:0.3125rem}section.pb-counter.large .items-grid .item .small-text{font-size:1.25rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-counter.large.borders .main-grid .inner{padding:4.375rem 0}section.pb-counter.large .items-grid .item .large-text{font-size:2.8125rem;margin:-0.3125rem}section.pb-counter.large .items-grid .item .large-text>span{padding:0.3125rem}section.pb-counter.large .items-grid .item .small-text{font-size:1.5625rem}}@media screen and (max-width:47.9375em){section.pb-counter.large.borders .main-grid .inner{padding:3.125rem 0}section.pb-counter.large .items-grid .item .large-text{font-size:2rem;margin:-0.1875rem}section.pb-counter.large .items-grid .item .large-text>span{padding:0.1875rem}section.pb-counter.large .items-grid .item .small-text{font-size:1.0625rem}}section.pb-counter.small .items-grid .item,section.pb-counter.small-accent .items-grid .item{text-align:center}section.pb-counter.small .items-grid .item .large-text,section.pb-counter.small-accent .items-grid .item .large-text{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:row nowrap;flex-flow:row nowrap;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;line-height:80%}section.pb-counter.small .items-grid .item .small-text,section.pb-counter.small-accent .items-grid .item .small-text{font-weight:350;line-height:140%;max-width:21.25rem;margin:0 auto}@media screen and (min-width:90em){section.pb-counter.small-accent.borders .main-grid .inner,section.pb-counter.small.borders .main-grid .inner{padding:5.3125rem 0}section.pb-counter.small .items-grid .item .iconholder,section.pb-counter.small-accent .items-grid .item .iconholder{width:4.625rem}section.pb-counter.small .items-grid .item .large-text,section.pb-counter.small-accent .items-grid .item .large-text{font-size:3.5rem;margin:-0.3125rem}section.pb-counter.small .items-grid .item .large-text>span,section.pb-counter.small-accent .items-grid .item .large-text>span{padding:0.3125rem}section.pb-counter.small .items-grid .item .small-text,section.pb-counter.small-accent .items-grid .item .small-text{font-size:1.25rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-counter.small-accent.borders .main-grid .inner,section.pb-counter.small.borders .main-grid .inner{padding:4.6875rem 0}section.pb-counter.small .items-grid .item .iconholder,section.pb-counter.small-accent .items-grid .item .iconholder{width:4rem}section.pb-counter.small .items-grid .item .large-text,section.pb-counter.small-accent .items-grid .item .large-text{font-size:2.1875rem;margin:-0.3125rem}section.pb-counter.small .items-grid .item .large-text>span,section.pb-counter.small-accent .items-grid .item .large-text>span{padding:0.3125rem}section.pb-counter.small .items-grid .item .small-text,section.pb-counter.small-accent .items-grid .item .small-text{font-size:1rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-counter.small-accent.borders .main-grid .inner,section.pb-counter.small.borders .main-grid .inner{padding:4.375rem 0}section.pb-counter.small .items-grid .item .iconholder,section.pb-counter.small-accent .items-grid .item .iconholder{width:3.125rem}section.pb-counter.small .items-grid .item .large-text,section.pb-counter.small-accent .items-grid .item .large-text{font-size:1.75rem;margin:-0.3125rem}section.pb-counter.small .items-grid .item .large-text>span,section.pb-counter.small-accent .items-grid .item .large-text>span{padding:0.3125rem}section.pb-counter.small .items-grid .item .small-text,section.pb-counter.small-accent .items-grid .item .small-text{font-size:1rem}}@media screen and (max-width:47.9375em){section.pb-counter.small-accent.borders .main-grid .inner,section.pb-counter.small.borders .main-grid .inner{padding:3.125rem 0}section.pb-counter.small .items-grid .item .iconholder,section.pb-counter.small-accent .items-grid .item .iconholder{width:3.125rem}section.pb-counter.small .items-grid .item .large-text,section.pb-counter.small-accent .items-grid .item .large-text{font-size:1.75rem;margin:-0.1875rem}section.pb-counter.small .items-grid .item .large-text>span,section.pb-counter.small-accent .items-grid .item .large-text>span{padding:0.1875rem}section.pb-counter.small .items-grid .item .small-text,section.pb-counter.small-accent .items-grid .item .small-text{font-size:1.0625rem}}section.pb-counter.small-accent .items-grid .item .large-text .number-style{color:#56BCCF}section.pb-counter .credit-text{text-align:right}@media screen and (min-width:62.0625em){section.pb-counter .credit-text{width:50%;margin-left:auto}}section.pb-counter.glow-standard .items-grid .item .iconholder img{-webkit-filter:drop-shadow(0 0 6px #27E4FF);filter:drop-shadow(0 0 6px #27E4FF)}section.pb-counter.glow-impact .items-grid .item .iconholder img{-webkit-filter:drop-shadow(0 0 6px #047527);filter:drop-shadow(0 0 6px #047527)}<\/style>\n<\/section>\n\n\n<section class=\"pb-testimonials bg-stormlight layout-1col-left-aligned  \" >\n    <div class=\"block-inner\">\n        <div class=\"structure-grid grid-12 grid-m-8 grid-s-4 side-padding rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n            \n                            <div class=\"testimonials-slider-wrapper fade-me slidecount-1\" data-slidecount=\"1\" data-layout=\"1col-left-aligned\" data-autoplay=\"false\" >\n                    <div class=\"nav-wrapper\">\n                        <div class=\"neg-wrapper\">\n                            <div class=\"swiper\">\n                                <div class=\"swiper-wrapper\">\n                                    \n                                        <div class=\"swiper-slide\">\n                                            <div class=\"item\">\n                                                <div class=\"slide-grid grid with-img\">\n\n                                                    <div class=\"img-col\"><div class=\"img-holder\"><div class=\"img-wrapper\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/1531147417690.jpeg\" class=\"attachment-medium size-medium\" alt=\"Erica Rademacher, International Product Manager, Boehringer Ingelheim\" loading=\"lazy\" style=\"object-position:50% 50%\" \/><\/div><\/div><\/div>\n                                                    <div class=\"text-col\">\n                                                        <blockquote class=\"grid\">\n\n                                                            <span class=\"quote-text ass\">&#8222;Die L\u00f6sung von Attensi unterscheidet sich wirklich von den \u00fcblichen Trainingsmethoden, die wir bisher verwendet haben, denn man kann wirklich sehen, dass sie sich intensiv mit der Psychologie des Lernens auseinandergesetzt haben.&#8220;<\/span>\n                                                                                                                            <cite class=\"ase\">\n\n                                                                    <span class=\"name\">Erica Rademacher<\/span>                                                                    <span class=\"position\">International Product Manager, Boehringer Ingelheim<\/span>\n                                                                <\/cite>\n                                                            \n                                                        <\/blockquote>\n                                                    <\/div>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n                                                                    <\/div>\n\n                            <\/div>\n                        <\/div>\n                        <div class=\"swiper-button-prev\"><\/div>\n                        <div class=\"swiper-button-next\"><\/div>\n                    <\/div>\n                    <div class=\"swiper-pagination\"><\/div>\n                <\/div>\n            \n                            <div class=\"global-buttons-wrapper fade-me\">\n                    <ul>\n                        \n                                                            <li>\n                                    <a class=\"btn accent\" href=\"https:\/\/attensi.com\/de\/demo-buchen\/\" target=\"_self\">Termin buchen<\/a>\n                                <\/li>\n                                                                        <\/ul>\n                <\/div>\n            \n        <\/div>\n    <\/div>\n\n    <style>@media screen and (min-width:90em){section.pb-testimonials{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-testimonials{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-testimonials{padding:2.5rem 0}}section.pb-testimonials.no-top-padding{padding-top:0!important}section.pb-testimonials.no-bottom-padding{padding-bottom:0!important}section.pb-testimonials.bg-storm .block-heading,section.pb-testimonials.bg-storm .intro-text *,section.pb-testimonials.bg-storm .preheading,section.pb-testimonials.bg-storm .swiper-slide .item *,section.pb-testimonials.bg-stormlight .block-heading,section.pb-testimonials.bg-stormlight .intro-text *,section.pb-testimonials.bg-stormlight .preheading,section.pb-testimonials.bg-stormlight .swiper-slide .item *{color:#FFFFFF}section.pb-testimonials.bg-storm .btn.arr,section.pb-testimonials.bg-storm .btn.default,section.pb-testimonials.bg-stormlight .btn.arr,section.pb-testimonials.bg-stormlight .btn.default{color:#FFFFFF;border-color:#FFFFFF}section.pb-testimonials.bg-storm .btn.arr:after,section.pb-testimonials.bg-storm .btn.default:after,section.pb-testimonials.bg-stormlight .btn.arr:after,section.pb-testimonials.bg-stormlight .btn.default:after{background-color:#56BCCF}section.pb-testimonials.bg-storm .btn.arr:hover,section.pb-testimonials.bg-storm .btn.default:hover,section.pb-testimonials.bg-stormlight .btn.arr:hover,section.pb-testimonials.bg-stormlight .btn.default:hover{background:rgba(86,188,207,0.2)}section.pb-testimonials.bg-storm .btn.accent,section.pb-testimonials.bg-storm .btn.accent-arr,section.pb-testimonials.bg-stormlight .btn.accent,section.pb-testimonials.bg-stormlight .btn.accent-arr{border-color:#56BCCF;color:#56BCCF}section.pb-testimonials.bg-storm .btn.accent-arr:after,section.pb-testimonials.bg-storm .btn.accent:after,section.pb-testimonials.bg-stormlight .btn.accent-arr:after,section.pb-testimonials.bg-stormlight .btn.accent:after{background-color:#FFFFFF}section.pb-testimonials.bg-storm .btn.accent-arr:hover,section.pb-testimonials.bg-storm .btn.accent:hover,section.pb-testimonials.bg-stormlight .btn.accent-arr:hover,section.pb-testimonials.bg-stormlight .btn.accent:hover{background:rgba(86,188,207,0.2)}section.pb-testimonials.bg-storm .testimonials-slider-wrapper .swiper-pagination-bullet,section.pb-testimonials.bg-stormlight .testimonials-slider-wrapper .swiper-pagination-bullet{background:#FFFFFF}section.pb-testimonials.bg-storm{background:#1B2231}section.pb-testimonials.bg-stormlight{background:#20293C}section.pb-testimonials.bg-white{background:#FFFFFF}section.pb-testimonials.bg-white .testimonials-slider-wrapper .swiper-pagination-bullet{background:#000000}section.pb-testimonials.bg-white .testimonials-slider-wrapper .swiper-button-next,section.pb-testimonials.bg-white .testimonials-slider-wrapper .swiper-button-prev{color:#000000}section.pb-testimonials .swiper-slide .item{height:100%}section.pb-testimonials .swiper-slide .item .slide-grid{height:100%}@media screen and (max-width:89.9375em){section.pb-testimonials .swiper-slide .item .slide-grid{-ms-grid-rows:auto 1fr;grid-template-rows:auto 1fr}}section.pb-testimonials .swiper-slide .item .slide-grid .text-col{height:100%}section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote{padding:0;margin:0;height:100%}section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote .quote-text{display:block;font-weight:350;line-height:140%}@media screen and (min-width:106.25em){section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote .quote-text{font-size:1.25rem}}@media screen and (min-width:90em) and (max-width:106.1875em){section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote .quote-text{font-size:1.125rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote .quote-text{font-size:1.125rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote .quote-text{font-size:1.125rem}}@media screen and (max-width:47.9375em){section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote .quote-text{font-size:1rem}}section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite{font-style:normal;display:block}section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .name{display:block;font-weight:900;line-height:144.444%}@media screen and (min-width:90em){section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .name{font-size:1.125rem}section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .name:not(:last-child){margin-bottom:0.375rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .name{font-size:1rem}section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .name:not(:last-child){margin-bottom:0.375rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .name{font-size:1rem}section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .name:not(:last-child){margin-bottom:0.4375rem}}@media screen and (max-width:47.9375em){section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .name{font-size:1rem}section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .name:not(:last-child){margin-bottom:0.625rem}}section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .position{display:block;font-weight:350;line-height:157.143%;letter-spacing:0.0875rem;text-transform:uppercase}@media screen and (min-width:90em){section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .position{font-size:0.875rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .position{font-size:0.75rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .position{font-size:0.75rem}}@media screen and (max-width:47.9375em){section.pb-testimonials .swiper-slide .item .slide-grid .text-col blockquote cite .position{font-size:0.75rem}}section.pb-testimonials.layout-3col-wide .structure-grid>div{grid-column:1\/-1}@media screen and (min-width:90em){section.pb-testimonials.layout-2col-wide .structure-grid>div{grid-column:2\/-2}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials.layout-2col-wide .structure-grid>div{grid-column:1\/-1}}@media screen and (max-width:62em){section.pb-testimonials.layout-2col-wide .structure-grid>div{grid-column:1\/-1}}section.pb-testimonials.layout-2col-narrow .structure-grid .global-buttons-wrapper,section.pb-testimonials.layout-2col-narrow .structure-grid .intro-section{grid-column:1\/-1}@media screen and (min-width:90em){section.pb-testimonials.layout-2col-narrow .structure-grid .testimonials-slider-wrapper{grid-column:3\/-3}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials.layout-2col-narrow .structure-grid .testimonials-slider-wrapper{grid-column:2\/-2}}@media screen and (max-width:62em){section.pb-testimonials.layout-2col-narrow .structure-grid .testimonials-slider-wrapper{grid-column:1\/-1}}section.pb-testimonials.layout-1col-narrow .global-buttons-wrapper,section.pb-testimonials.layout-1col-narrow .intro-section{grid-column:1\/-1}@media screen and (min-width:90em){section.pb-testimonials.layout-1col-narrow .structure-grid .testimonials-slider-wrapper{grid-column:5\/-5}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials.layout-1col-narrow .structure-grid .testimonials-slider-wrapper{grid-column:4\/-4}}@media screen and (min-width:48em) and (max-width:62em){section.pb-testimonials.layout-1col-narrow .structure-grid .testimonials-slider-wrapper{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-testimonials.layout-1col-narrow .structure-grid .testimonials-slider-wrapper{grid-column:1\/-1}}section.pb-testimonials.layout-1col-wide .structure-grid .global-buttons-wrapper,section.pb-testimonials.layout-1col-wide .structure-grid .intro-section{grid-column:1\/-1}@media screen and (min-width:90em){section.pb-testimonials.layout-1col-wide .structure-grid .testimonials-slider-wrapper{grid-column:4\/-4}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials.layout-1col-wide .structure-grid .testimonials-slider-wrapper{grid-column:3\/-3}}@media screen and (min-width:48em) and (max-width:62em){section.pb-testimonials.layout-1col-wide .structure-grid .testimonials-slider-wrapper{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-testimonials.layout-1col-wide .structure-grid .testimonials-slider-wrapper{grid-column:1\/-1}}section.pb-testimonials.layout-1col-left-aligned .intro-section{grid-column:1\/-1}@media screen and (min-width:90em){section.pb-testimonials.layout-1col-left-aligned .testimonials-slider-wrapper{-ms-grid-column:2;-ms-grid-column-span:7;grid-column:2\/9}section.pb-testimonials.layout-1col-left-aligned .global-buttons-wrapper{grid-column:10\/-1}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials.layout-1col-left-aligned .testimonials-slider-wrapper{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}section.pb-testimonials.layout-1col-left-aligned .global-buttons-wrapper{grid-column:10\/-1}}@media screen and (min-width:48em) and (max-width:62em){section.pb-testimonials.layout-1col-left-aligned .global-buttons-wrapper,section.pb-testimonials.layout-1col-left-aligned .testimonials-slider-wrapper{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-testimonials.layout-1col-left-aligned .global-buttons-wrapper,section.pb-testimonials.layout-1col-left-aligned .testimonials-slider-wrapper{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-testimonials.layout-1col-left-aligned .global-buttons-wrapper{padding-left:3.125rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials.layout-1col-left-aligned .global-buttons-wrapper{padding-left:1.875rem}}@media screen and (min-width:62.0625em){section.pb-testimonials.layout-1col-left-aligned .global-buttons-wrapper{border-left:0.0625rem solid #56BCCF}section.pb-testimonials.layout-1col-left-aligned .global-buttons-wrapper ul{-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-flow:column nowrap;flex-flow:column nowrap}}section.pb-testimonials.layout-1col-side-by-side .structure-grid .global-buttons-wrapper,section.pb-testimonials.layout-1col-side-by-side .structure-grid .intro-section{grid-column:1\/-1}@media screen and (min-width:90em){section.pb-testimonials.layout-1col-side-by-side .structure-grid .testimonials-slider-wrapper{grid-column:3\/-3}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials.layout-1col-side-by-side .structure-grid .testimonials-slider-wrapper{grid-column:2\/-2}}@media screen and (min-width:48em) and (max-width:62em){section.pb-testimonials.layout-1col-side-by-side .structure-grid .testimonials-slider-wrapper{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-testimonials.layout-1col-side-by-side .structure-grid .testimonials-slider-wrapper{grid-column:1\/-1}}section.pb-testimonials .swiper-slide .item{height:100%}section.pb-testimonials .swiper-slide .item .slide-grid .img-col .img-wrapper{padding-bottom:100%;border-radius:50%}@media screen and (min-width:90em){section.pb-testimonials .swiper-slide .item{padding:0 2.3125rem 0 2.3125rem}section.pb-testimonials.layout-2col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-2col-narrow .swiper-slide .item .slide-grid .text-col blockquote,section.pb-testimonials.layout-2col-wide .swiper-slide .item .slide-grid,section.pb-testimonials.layout-2col-wide .swiper-slide .item .slide-grid .text-col blockquote,section.pb-testimonials.layout-3col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-3col-narrow .swiper-slide .item .slide-grid .text-col blockquote,section.pb-testimonials.layout-3col-wide .swiper-slide .item .slide-grid,section.pb-testimonials.layout-3col-wide .swiper-slide .item .slide-grid .text-col blockquote{grid-row-gap:5rem}section.pb-testimonials.layout-1col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-1col-narrow .swiper-slide .item .slide-grid .text-col blockquote,section.pb-testimonials.layout-1col-wide .swiper-slide .item .slide-grid,section.pb-testimonials.layout-1col-wide .swiper-slide .item .slide-grid .text-col blockquote{grid-row-gap:1.25rem}section.pb-testimonials.layout-1col-left-aligned.larger-text .swiper-slide .item .slide-grid .text-col blockquote .quote-text,section.pb-testimonials.layout-1col-side-by-side.larger-text .swiper-slide .item .slide-grid .text-col blockquote .quote-text{font-size:2.125rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials .swiper-slide .item{padding:0 2rem}section.pb-testimonials.layout-3col-wide .item{text-align:center}section.pb-testimonials.layout-3col-wide .item .slide-grid{grid-auto-flow:row!important;-ms-grid-columns:none!important;grid-template-columns:none!important}section.pb-testimonials.layout-3col-wide .item .slide-grid .img-col{display:-ms-grid;display:grid;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}section.pb-testimonials.layout-3col-wide .item .slide-grid,section.pb-testimonials.layout-3col-wide .item .slide-grid .text-col blockquote{grid-row-gap:1.875rem!important}section.pb-testimonials.layout-2col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-2col-narrow .swiper-slide .item .slide-grid .text-col blockquote,section.pb-testimonials.layout-2col-wide .swiper-slide .item .slide-grid,section.pb-testimonials.layout-2col-wide .swiper-slide .item .slide-grid .text-col blockquote,section.pb-testimonials.layout-3col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-3col-narrow .swiper-slide .item .slide-grid .text-col blockquote,section.pb-testimonials.layout-3col-wide .swiper-slide .item .slide-grid,section.pb-testimonials.layout-3col-wide .swiper-slide .item .slide-grid .text-col blockquote{grid-row-gap:4.375rem}section.pb-testimonials.layout-1col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-1col-narrow .swiper-slide .item .slide-grid .text-col blockquote,section.pb-testimonials.layout-1col-wide .swiper-slide .item .slide-grid,section.pb-testimonials.layout-1col-wide .swiper-slide .item .slide-grid .text-col blockquote{grid-row-gap:1.25rem}section.pb-testimonials.layout-1col-left-aligned.larger-text .swiper-slide .item .slide-grid .text-col blockquote .quote-text,section.pb-testimonials.layout-1col-side-by-side.larger-text .swiper-slide .item .slide-grid .text-col blockquote .quote-text{font-size:1.75rem}}@media screen and (min-width:62.0625em){section.pb-testimonials.layout-2col-narrow .item,section.pb-testimonials.layout-2col-wide .item,section.pb-testimonials.layout-3col-narrow .item,section.pb-testimonials.layout-3col-wide .item{border-right:0.0625rem solid #56BCCF}section.pb-testimonials.layout-2col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-2col-wide .swiper-slide .item .slide-grid,section.pb-testimonials.layout-3col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-3col-wide .swiper-slide .item .slide-grid{grid-auto-flow:column}section.pb-testimonials.layout-2col-narrow .swiper-slide .item .slide-grid.with-img,section.pb-testimonials.layout-2col-wide .swiper-slide .item .slide-grid.with-img,section.pb-testimonials.layout-3col-narrow .swiper-slide .item .slide-grid.with-img,section.pb-testimonials.layout-3col-wide .swiper-slide .item .slide-grid.with-img{-ms-grid-columns:auto 1fr;grid-template-columns:auto 1fr}section.pb-testimonials.layout-1col-left-aligned .swiper-slide .item .slide-grid,section.pb-testimonials.layout-1col-side-by-side .swiper-slide .item .slide-grid{grid-auto-flow:column}section.pb-testimonials.layout-1col-left-aligned .swiper-slide .item .slide-grid.with-img,section.pb-testimonials.layout-1col-side-by-side .swiper-slide .item .slide-grid.with-img{-ms-grid-columns:auto 1fr;grid-template-columns:auto 1fr}}@media screen and (min-width:48em) and (max-width:62em){section.pb-testimonials .swiper-slide .item{padding:0 2rem}section.pb-testimonials.layout-2col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-2col-narrow .swiper-slide .item .slide-grid .text-col blockquote,section.pb-testimonials.layout-2col-wide .swiper-slide .item .slide-grid,section.pb-testimonials.layout-2col-wide .swiper-slide .item .slide-grid .text-col blockquote,section.pb-testimonials.layout-3col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-3col-narrow .swiper-slide .item .slide-grid .text-col blockquote,section.pb-testimonials.layout-3col-wide .swiper-slide .item .slide-grid,section.pb-testimonials.layout-3col-wide .swiper-slide .item .slide-grid .text-col blockquote{grid-row-gap:3.125rem}section.pb-testimonials.layout-1col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-1col-narrow .swiper-slide .item .slide-grid .text-col blockquote,section.pb-testimonials.layout-1col-wide .swiper-slide .item .slide-grid,section.pb-testimonials.layout-1col-wide .swiper-slide .item .slide-grid .text-col blockquote{grid-row-gap:1.25rem}section.pb-testimonials.layout-1col-left-aligned.larger-text .swiper-slide .item .slide-grid .text-col blockquote .quote-text,section.pb-testimonials.layout-1col-side-by-side.larger-text .swiper-slide .item .slide-grid .text-col blockquote .quote-text{font-size:1.75rem}}@media screen and (min-width:48em){section.pb-testimonials.layout-1col-narrow .item,section.pb-testimonials.layout-1col-wide .item{text-align:center}section.pb-testimonials.layout-1col-narrow .item .slide-grid .img-col,section.pb-testimonials.layout-1col-wide .item .slide-grid .img-col{display:-ms-grid;display:grid;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}section.pb-testimonials .swiper-slide .item .slide-grid .img-col .img-holder{width:8.375rem}}@media screen and (max-width:62em){section.pb-testimonials .swiper-slide .item{text-align:center}section.pb-testimonials .swiper-slide .item .slide-grid .img-col{display:-ms-grid;display:grid;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}section.pb-testimonials.layout-1col-left-aligned .item,section.pb-testimonials.layout-1col-side-by-side .item{text-align:center}section.pb-testimonials.layout-1col-left-aligned .item .slide-grid .img-col,section.pb-testimonials.layout-1col-side-by-side .item .slide-grid .img-col{display:-ms-grid;display:grid;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}}@media screen and (max-width:47.9375em){section.pb-testimonials .swiper-slide .item{padding:0 1.5625rem}section.pb-testimonials .swiper-slide .item .slide-grid .img-col .img-holder{width:8.375rem}section.pb-testimonials.layout-2col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-2col-wide .swiper-slide .item .slide-grid,section.pb-testimonials.layout-3col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-3col-wide .swiper-slide .item .slide-grid{grid-row-gap:1.875rem}section.pb-testimonials.layout-1col-narrow .swiper-slide .item .slide-grid,section.pb-testimonials.layout-1col-wide .swiper-slide .item .slide-grid{grid-row-gap:1.25rem}section.pb-testimonials.layout-1col-left-aligned.larger-text .swiper-slide .item .slide-grid .text-col blockquote .quote-text,section.pb-testimonials.layout-1col-side-by-side.larger-text .swiper-slide .item .slide-grid .text-col blockquote .quote-text{font-size:1.375rem}}section.pb-testimonials .swiper-wrapper .swiper-slide{height:auto}@media screen and (min-width:48em){section.pb-testimonials .neg-wrapper{overflow:hidden}section.pb-testimonials .neg-wrapper .swiper{margin-right:-0.125rem}}section.pb-testimonials .testimonials-slider-wrapper .swiper-pagination{position:static}@media screen and (min-width:90em){section.pb-testimonials .testimonials-slider-wrapper .swiper-pagination{margin-top:4.375rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials .testimonials-slider-wrapper .swiper-pagination{margin-top:3.75rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-testimonials .testimonials-slider-wrapper .swiper-pagination{margin-top:3.75rem}}@media screen and (max-width:47.9375em){section.pb-testimonials .testimonials-slider-wrapper .swiper-pagination{margin-top:1.875rem}}section.pb-testimonials .testimonials-slider-wrapper .swiper-pagination-bullet{background:#1B2231;opacity:1;width:0.875rem;height:0.875rem}section.pb-testimonials .testimonials-slider-wrapper .swiper-pagination-bullet.swiper-pagination-bullet-active{background:#56BCCF}section.pb-testimonials .testimonials-slider-wrapper .swiper-horizontal>.swiper-pagination-bullets .swiper-pagination-bullet,section.pb-testimonials .testimonials-slider-wrapper .swiper-pagination-horizontal.swiper-pagination-bullets .swiper-pagination-bullet{margin:0 0.4375rem}section.pb-testimonials .testimonials-slider-wrapper .nav-wrapper{position:relative}section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next,section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev{color:#FFFFFF}@media screen and (min-width:90em){section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next:after,section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev:after{font-size:2.5rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next:after,section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev:after{font-size:2.25rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next:after,section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev:after{font-size:1.875rem}}@media screen and (max-width:47.9375em){section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next:after,section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev:after{font-size:1.875rem}}@media screen and (min-width:90em){section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next,section.pb-testimonials .testimonials-slider-wrapper .swiper-rtl .swiper-button-prev{right:-3.125rem}section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev,section.pb-testimonials .testimonials-slider-wrapper .swiper-rtl .swiper-button-next{left:-3.125rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next,section.pb-testimonials .testimonials-slider-wrapper .swiper-rtl .swiper-button-prev{right:-2.8125rem}section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev,section.pb-testimonials .testimonials-slider-wrapper .swiper-rtl .swiper-button-next{left:-2.8125rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next,section.pb-testimonials .testimonials-slider-wrapper .swiper-rtl .swiper-button-prev{right:-1.125rem}section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev,section.pb-testimonials .testimonials-slider-wrapper .swiper-rtl .swiper-button-next{left:-1.125rem}}@media screen and (max-width:47.9375em){section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next,section.pb-testimonials .testimonials-slider-wrapper .swiper-rtl .swiper-button-prev{right:-0.625rem}section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev,section.pb-testimonials .testimonials-slider-wrapper .swiper-rtl .swiper-button-next{left:-0.625rem}}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-white  width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <h2 class=\"larger-h2\">Warum gamifiziertes Training f\u00fcr die Pharmaindustrie so gut geeignet ist<\/h2>\n<p>Die zunehmende Verbreitung von Omnichannel-Strategien f\u00fchrt in der gesamten Branche zu einem Wandel der Gesch\u00e4ftsmodelle f\u00fcr die Markteinf\u00fchrung.<\/p>\n<p>Wie auch immer Ihr neues oder weiterentwickeltes Kontaktmodell aussehen mag, was das herk\u00f6mmliche (und nach wie vor sehr wichtige) pers\u00f6nliche Element des Kontakts betrifft, so ist die Abdeckung in den meisten Regionen wieder auf ein nahezu pandemisches Niveau zur\u00fcckgekehrt, die H\u00e4ufigkeit und die durchschnittliche Kontaktzeit jedoch nicht, so dass die Anzahl und Dauer der pers\u00f6nlichen Kontakte insgesamt zur\u00fcckgegangen sind.<\/p>\n<p>Dar\u00fcber hinaus haben die Vertreter des Gesundheitswesens heute h\u00f6here Erwartungen an die Qualit\u00e4t ihrer Zusammenarbeit mit Pharmavertretern und MSLs. Diese gestiegenen Erwartungen gelten auch f\u00fcr die Verbraucher in zahlreichen Sektoren.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"larger-h2\">Produkt-, Krankheits- und Launch-Training<\/h2>\n<p>Vor diesem Hintergrund war es noch nie so wichtig wie heute, daf\u00fcr zu sorgen, dass die Vertreter mit Kundenkontakt in Bezug auf ihr Wissen, ihre F\u00e4higkeiten, ihre Herangehensweise und ihr Verst\u00e4ndnis f\u00fcr die Bed\u00fcrfnisse ihrer Kunden wirklich auf der H\u00f6he der Zeit sind. Die Art und Weise, in der die Pharmaindustrie ihre Vertreter schult, muss daher ebenfalls auf h\u00f6chstem Niveau sein. Sporadische (und kostspielige) Pr\u00e4senzveranstaltungen, begrenzte Zoom-Sitzungen und langweiliges \u201eLesen und Verstehen\u201c-E-Learning reichen nicht mehr aus, um sicherzustellen, dass die Teams wirklich auf dem Niveau arbeiten, das sie ben\u00f6tigen.<\/p>\n<p>Teams mit Kundenkontakt sollten st\u00e4ndig an ihren Kenntnissen und F\u00e4higkeiten arbeiten und diese verbessern. Die Zeit daf\u00fcr sollte nicht vor den Augen der Kunden stattfinden, vor allem, wenn wir wissen, dass der allgemeine Zugang zu den Kunden abnimmt. Dies wird noch kritischer, wenn es um die Markteinf\u00fchrung neuer Produkte geht, wo der erste und nachfolgende pers\u00f6nliche Kontakt zu einem neuen Produkt oder einer neuen Indikation so wichtig f\u00fcr den Gesamterfolg der Markteinf\u00fchrung sein kann.<\/p>\n<p><a href=\"https:\/\/www.boehringer-ingelheim.com\/\">Boehringer Ingelheim<\/a> entschied sich f\u00fcr diese Vorgehensweise, um sicherzustellen, dass seine Vertreter im Vorfeld der Markteinf\u00fchrung und w\u00e4hrend der gesamten Laufzeit das bestm\u00f6glichste Training erhalten, um sie bei der Arbeit mit einer seiner Marken zu unterst\u00fctzen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-41190\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-720x610.png\" alt=\"\" width=\"720\" height=\"610\" srcset=\"https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-720x610.png 720w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-1019x864.png 1019w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-496x420.png 496w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-768x651.png 768w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-1280x1085.png 1280w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-1536x1302.png 1536w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-150x127.png 150w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-568x481.png 568w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-716x607.png 716w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-623x528.png 623w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-1160x983.png 1160w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-134x114.png 134w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image.png 1680w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<h2 class=\"larger-h2\">Boehringer Ingelheim<\/h2>\n<p>Boehringer Ingelheim\u00a0arbeitet an bahnbrechenden Therapien, die das Leben von Menschen ver\u00e4ndern \u2013 heute und f\u00fcr kommende Generationen. Als f\u00fchrendes forschungsorientiertes biopharmazeutisches Unternehmen schafft das Unternehmen Werte durch Innovationen in Bereichen mit hohem medizinischem Bedarf. Boehringer Ingelheim wurde 1885 gegr\u00fcndet und befindet sich seither in Familienbesitz \u2013 mit einer langfristigen Perspektive. Mehr als 52.000 Mitarbeitende bedienen \u00fcber 130 M\u00e4rkte in den drei Gesch\u00e4ftsbereichen Humanpharma, Tiergesundheit und biopharmazeutische Auftragsherstellung.<\/p>\n<p>Wir [Attensi] waren stolz, als Boehringer Ingelheim beschloss, eine Lernl\u00f6sung f\u00fcr seine Teams zu entwickeln, um sicherzustellen, dass alle Mitarbeitende,\u00a0egal wo auf der Welt sie sich befinden, \u00fcber die neuesten wissenschaftlichen Durchbr\u00fcche und die neuesten Erg\u00e4nzungen des Produktportfolios des Unternehmens auf dem Laufenden bleiben k\u00f6nnen.<\/p>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    <style>@media screen and (min-width:90em){section.pb-texteditor{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor{padding:4rem 0}}@media screen and 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.text-section{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-texteditor.width-broader .main-grid .text-section{grid-column:3\/-3}section.pb-texteditor.width-broader .main-grid.left-align-container .text-section{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-broader .main-grid .text-section{grid-column:2\/-2}section.pb-texteditor.width-broader .main-grid.left-align-container .text-section{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-broader .main-grid .text-section{grid-column:1\/-1;padding-left:5%;padding-right:5%}}@media screen and (max-width:47.9375em){section.pb-texteditor.width-broader .main-grid .text-section{grid-column:1\/-1;padding-right:5%}}@media screen and (min-width:90em){section.pb-texteditor.width-full .main-grid>div{grid-column:2\/-2}section.pb-texteditor.width-full .main-grid.left-align-container>div{-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-full .main-grid>div{grid-column:2\/-2}section.pb-texteditor.width-full .main-grid.left-align-container>div{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-full .main-grid>div{grid-column:1\/-1}}@media screen and (max-width:47.9375em){section.pb-texteditor.width-full .main-grid>div{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-texteditor.width-broader blockquote{margin-left:10%;margin-right:10%}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-broader blockquote{margin-left:8%;margin-right:8%}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-broader blockquote{margin-left:9%;margin-right:9%}}@media screen and (min-width:90em){section.pb-texteditor.width-full blockquote{margin-left:10%;margin-right:10%}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-full blockquote{margin-left:8%;margin-right:8%}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-full blockquote{margin-left:9%;margin-right:9%}}<\/style>\n<\/section>\n\n\n<section class=\"pb-counter bg-storm  glow-impact small \" >\n\n  <div class=\"main-grid side-padding grid rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n          <div class=\"intro-section fade-me\">\n\n        \n                  <h2 class=\"block-heading no-text\">Und die <span>Ergebnisse<\/span> sprechen f\u00fcr sich<\/h2>\n        \n        \n      <\/div>\n    \n    <div>\n      <div class=\"inner\">\n\n                  <div class=\"items-grid cols-3 grid-3 grid-m-3 grid-s-2 rg-xxl-70 rg-xl-70 rg-60 rg-m-50 rg-s-40 flex jcc\">\n            \n              <div class=\"item fade-me\">\n                <div class=\"item-inner-grid grid rg-20\">\n\n                                      <span class=\"large-text\">\n\n                      <span class=\"iconholder\"><img decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Impact-Icon_-Brain.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/span>\n                      <span class=\"number-style\">\n                        <span class=\"number counter\">85<\/span><span class=\"suffix\">%<\/span>                      <\/span>\n\n                      \n                    <\/span>\n                  \n                  <span class=\"small-text\">der identifizierten Wissensl\u00fccke wurde geschlossen<\/span>\n                <\/div>\n              <\/div>\n            \n              <div class=\"item fade-me\">\n                <div class=\"item-inner-grid grid rg-20\">\n\n                                      <span class=\"large-text\">\n\n                      <span class=\"iconholder\"><img decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Impact-Icon_-Bolt.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/span>\n                      <span class=\"number-style\">\n                        <span class=\"number counter\">25<\/span>                      <\/span>\n\n                      \n                    <\/span>\n                  \n                  <span class=\"small-text\">L\u00e4nder nutzen die Schulung (bis dato)<\/span>\n                <\/div>\n              <\/div>\n            \n              <div class=\"item fade-me\">\n                <div class=\"item-inner-grid grid rg-20\">\n\n                                      <span class=\"large-text\">\n\n                      <span class=\"iconholder\"><img decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Impact-Icon_.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/span>\n                      <span class=\"number-style\">\n                        <span class=\"number counter\">40<\/span>                      <\/span>\n\n                      \n                    <\/span>\n                  \n                  <span class=\"small-text\">Mal haben die Mitarbeitenden die Schulung im Durchschnitt wiederholt<\/span>\n                <\/div>\n              <\/div>\n                      <\/div>\n        \n      <\/div>\n\n    <\/div>\n\n    \n    \n  <\/div>\n\n  \n<\/section>\n\n\n<section class=\"pb-texteditor bg-white  width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <p>Au\u00dferdem lieben die Angestellten die Lern-App. H\u00f6ren Sie sich nur an, was einige von ihnen \u00fcber die Attensi-Trainingsl\u00f6sung zu sagen haben:<\/p>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"pb-testimonials bg-white layout-1col-side-by-side no-top-padding \" >\n    <div class=\"block-inner\">\n        <div class=\"structure-grid grid-12 grid-m-8 grid-s-4 side-padding rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n            \n                            <div class=\"testimonials-slider-wrapper fade-me slidecount-1\" data-slidecount=\"1\" data-layout=\"1col-side-by-side\" data-autoplay=\"false\" >\n                    <div class=\"nav-wrapper\">\n                        <div class=\"neg-wrapper\">\n                            <div class=\"swiper\">\n                                <div class=\"swiper-wrapper\">\n                                    \n                                        <div class=\"swiper-slide\">\n                                            <div class=\"item\">\n                                                <div class=\"slide-grid grid with-img\">\n\n                                                    <div class=\"img-col\"><div class=\"img-holder\"><div class=\"img-wrapper\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/1531147417690.jpeg\" class=\"attachment-medium size-medium\" alt=\"Erica Rademacher, International Product Manager, Boehringer Ingelheim\" loading=\"lazy\" style=\"object-position:50% 50%\" \/><\/div><\/div><\/div>\n                                                    <div class=\"text-col\">\n                                                        <blockquote class=\"grid\">\n\n                                                            <span class=\"quote-text ass\">Die Resonanz, die ich auf die L\u00f6sung von Attensi Skills erhalten habe, war einfach \u00fcberw\u00e4ltigend. In der Wissenschaft gibt es fast jede Woche neue Entdeckungen. Wir m\u00fcssen sicherstellen, dass unsere Mitarbeitenden auf dem gleichen Stand der wissenschaftlichen Kenntnisse sind. Die L\u00f6sung von Attensi unterscheidet sich wirklich von den \u00fcblichen Trainingsmethoden, die wir bisher verwendet haben, denn man kann wirklich sehen, dass sie sich intensiv mit der Psychologie des Lernens auseinandergesetzt haben.<\/span>\n                                                                                                                            <cite class=\"ase\">\n\n                                                                    <span class=\"name\">Erica Rademacher<\/span>                                                                    <span class=\"position\">International Product Manager, Boehringer Ingelheim<\/span>\n                                                                <\/cite>\n                                                            \n                                                        <\/blockquote>\n                                                    <\/div>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n                                                                    <\/div>\n\n                            <\/div>\n                        <\/div>\n                        <div class=\"swiper-button-prev\"><\/div>\n                        <div class=\"swiper-button-next\"><\/div>\n                    <\/div>\n                    <div class=\"swiper-pagination\"><\/div>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"pb-texteditor bg-white no-top-padding width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <p>Der eigentliche Test ist jedoch die Reaktion der Vertreter auf das Training. Schlie\u00dflich sind sie es, die das Gelernte in echten Gespr\u00e4chen mit Medizinern, die Experten auf ihrem Gebiet sind, zum Leben erwecken m\u00fcssen. Jake Williams, Senior Verkaufsberater, ist begeistert von dem Training. Er sagte:<\/p>\n<p><em>\u201eJe mehr Training und je mehr ich mich mit bestimmten Materialien besch\u00e4ftige, desto besser bin ich darauf vorbereitet, in eine Arztpraxis zu gehen und mich bei der Beantwortung von Fragen wirklich sicher zu f\u00fchlen.\u201c<\/em><\/p>\n<p>Jake sch\u00e4tzt vor allem die Bequemlichkeit des mobilen Lernens \u2013 und auch die freundschaftliche Rivalit\u00e4t, die dadurch zwischen den Arbeitskollegen entsteht.<\/p>\n<p><em>\u201eMan hat es direkt zur Hand. Es ist sofort verf\u00fcgbar und sehr benutzerfreundlich\u201c,\u00a0<\/em>sagt er.<\/p>\n<p><em>\u201eSie ist auch wettbewerbsorientiert, d. h. sie zeigt an, wo man im Vergleich zum Land oder zur Region steht. Diese App hat mir in jeder Hinsicht geholfen, in meiner t\u00e4glichen Arbeit als Verkaufsberater besser zu werden.\u201c<\/em><\/p>\n<p>Das Training liefert echte Ergebnisse und ein besseres Preis-Leistungs-Verh\u00e4ltnis als veraltete und ineffektive Pr\u00e4senzschulungen.<\/p>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"pb-testimonials bg-white layout-1col-side-by-side no-top-padding \" >\n    <div class=\"block-inner\">\n        <div class=\"structure-grid grid-12 grid-m-8 grid-s-4 side-padding rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n            \n                            <div class=\"testimonials-slider-wrapper fade-me slidecount-1\" data-slidecount=\"1\" data-layout=\"1col-side-by-side\" data-autoplay=\"false\" >\n                    <div class=\"nav-wrapper\">\n                        <div class=\"neg-wrapper\">\n                            <div class=\"swiper\">\n                                <div class=\"swiper-wrapper\">\n                                    \n                                        <div class=\"swiper-slide\">\n                                            <div class=\"item\">\n                                                <div class=\"slide-grid grid with-img\">\n\n                                                    <div class=\"img-col\"><div class=\"img-holder\"><div class=\"img-wrapper\"><img decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/1636476655057-720x720.jpeg\" class=\"attachment-medium size-medium\" alt=\"Jenny Payne, Boehringer Ingelheim\" loading=\"lazy\" srcset=\"https:\/\/attensi.com\/wp-content\/uploads\/1636476655057-720x720.jpeg 720w, https:\/\/attensi.com\/wp-content\/uploads\/1636476655057-500x500.jpeg 500w, https:\/\/attensi.com\/wp-content\/uploads\/1636476655057-768x768.jpeg 768w, https:\/\/attensi.com\/wp-content\/uploads\/1636476655057-150x150.jpeg 150w, https:\/\/attensi.com\/wp-content\/uploads\/1636476655057.jpeg 800w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" style=\"object-position:50% 50%\" \/><\/div><\/div><\/div>\n                                                    <div class=\"text-col\">\n                                                        <blockquote class=\"grid\">\n\n                                                            <span class=\"quote-text ass\">Es ist tats\u00e4chlich eine Premiere, dass die Leute jetzt zu mir kommen und mehr wollen. Und mit dieser App k\u00f6nnen wir, im Gegensatz zu anderen Schulungsmaterialien, die ich habe, die Rentabilit\u00e4t der Investition sehen, einfach so.\r\nAls ich zum ersten Mal eine Demo der App sah, sagte ich sofort: \u201eDas m\u00fcssen wir in den Vereinigten Staaten haben.\u201c<\/span>\n                                                                                                                            <cite class=\"ase\">\n\n                                                                    <span class=\"name\">Jenny Payne<\/span>                                                                    <span class=\"position\">Director of Marketing &#038; Technology Training, Boehringer Ingelheim<\/span>\n                                                                <\/cite>\n                                                            \n                                                        <\/blockquote>\n                                                    <\/div>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n                                                                    <\/div>\n\n                            <\/div>\n                        <\/div>\n                        <div class=\"swiper-button-prev\"><\/div>\n                        <div class=\"swiper-button-next\"><\/div>\n                    <\/div>\n                    <div class=\"swiper-pagination\"><\/div>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"pb-texteditor bg-white no-top-padding no-bottom-padding width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <p>Wir haben bewiesen, dass wir die Bed\u00fcrfnisse der Pharmaindustrie verstehen \u2013 und sie effektiv erf\u00fcllen k\u00f6nnen.<\/p>\n<p>Die L\u00f6sungen von Attensi sind die perfekte Antwort, denn die schnellste und beste Art des Trainings sind gamifizierte Lernsimulationen, die spielerische Technologie mit realen Szenarien aus der Wirtschaft kombinieren, um neue Techniken und Prozesse zu vermitteln.<\/p>\n<p>Die Leute erinnern sich auch besser, weil es Spa\u00df macht.<\/p>\n<p><strong>Wir sind dabei, die Welt des Lernens zu ver\u00e4ndern, in der Pharmaindustrie und in so vielen anderen Branchen auf der ganzen Welt.<\/strong><\/p>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"pb-share bg-white\">\n    <div class=\"block-inner\">\n        <div class=\"grid side-padding rg-15 align-grid\">\n\n            <h2>Teilen auf:<\/h2>\n            <div>\n                <ul class=\"sharing\">\n                    <li 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0.3s;transition:opacity 0.3s}section.pb-share ul li a:hover{opacity:0.7}<\/style>\n<\/section>\n\n\n<section class=\"pb-contact bg-stormlight  layout-stacked\" >\n    <div class=\"bg-grid full grid cg-0 rg-0\">\n\n                    <div class=\"bg-col\"><img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Graphic-Background.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div>        \n        <div class=\"content-col\">\n\n            <div class=\"structure-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n                                    <div class=\"intro-section fade-me\">\n\n                        \n                                                                                    <h2 class=\"block-heading\">Sind Sie bereit, <span>Ihr Training auf das n\u00e4chste Level zu bringen?<\/span><\/h2>\n                                                    \n               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(max-width:47.9375em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:1\/-1}}<\/style>\n<\/section>\n\n\n<section class=\"pb-post-type bg-storm layout-entry \" >\n\n  <div class=\"side-padding grid\">\n    <div>\n\n                        <h2 class=\"block-heading no-text\">Das k\u00f6nnte Sie auch interessieren<\/h2>\n              \n      \n      \n\n        \n        \n                      <div class=\"flex-grid center col-4\">\n                        \n                \n<article class=\"post-types-card standard-title\">\n  <div class=\"wrapper grid acs rg-20 rg-m-20 rg-s-15\">\n\n    \n              <div class=\"top always-show\">\n          <a class=\"wrapper-link\" href=\"https:\/\/attensi.com\/de\/erfolgsgeschichten\/gesundheitswesen\/fuer-eine-strahlendere-zukunft-mit-onebright\/\">\n            <div class=\"img-wrapper\">\n      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rg-s-15\">\n\n              <h3>Wie die Lillestr\u00f8m Kommune 5.000 Besch\u00e4ftigte in 2 Monaten trainierte<\/h3>\n      \n      \n\n      <div class=\"read-more-wrapper\">\n        <a href=\"https:\/\/attensi.com\/de\/erfolgsgeschichten\/gesundheitswesen\/wie-lillestroem-5-000-beschaeftigte-in-2-monaten-trainierte\/\"><span>Mehr lesen<\/span><\/a>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/article>                          <\/div>\n          \n        \n        \n      \n\n    <\/div>\n  <\/div>\n\n  <style>@media screen and (min-width:90em){section.pb-post-type{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-post-type{padding:2.5rem 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Lesen Sie mehr.<\/p>\n","protected":false},"author":38,"featured_media":47455,"parent":41845,"menu_order":3,"template":"","success-tax":[93],"class_list":["post-40359","success-stories","type-success-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Warum spielerische Schulungen ideal f\u00fcr die Pharmabranche sind | Attensi<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie Boehringer Ingelheim mit Attensi SKILLS seine Produkt-, Krankheits- und Einf\u00fchrungsschulungen mit gamifizierten Trainings verbessert hat. 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