{"id":89311,"date":"2022-11-10T12:39:00","date_gmt":"2022-11-10T11:39:00","guid":{"rendered":"https:\/\/attensi.dev.kodeks.no\/?post_type=learn&#038;p=89311"},"modified":"2024-02-13T11:54:47","modified_gmt":"2024-02-13T10:54:47","slug":"verhaltensaenderung","status":"publish","type":"learn","link":"https:\/\/attensi.com\/de\/ressourcen\/guides\/verhaltensaenderung\/","title":{"rendered":"Verhaltens\u00e4nderung"},"content":{"rendered":"\n\n<section class=\"pb-hero  left-right bg-storm \" >\n\n  \n    <div class=\"block-inner\">\n      <div class=\"bg-grid grid cg-0 rg-0 full\">\n\n        \n        <div class=\"content-col\">\n          <div class=\"padding-el grid rg-50 rg-m-40 rg-s-30\">\n\n                          <div class=\"breadcrumbs\">\n                <div class=\"grid side-padding\">\n                  <div>\n                    <span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Gehe zu Attensi.\" href=\"https:\/\/attensi.com\/de\/\" class=\"home\" aria-current=\"page\"><span property=\"name\">Attensi<\/span><\/a><meta property=\"position\" content=\"1\"><\/span>                  <\/div>\n                <\/div>\n              <\/div>\n            \n            <div class=\"main-grid side-padding grid-12 ac standard\">\n              <div class=\"text-col grid-12 grid-m-8 grid-s-4 rg-75 rg-m-0 rg-s-25\">\n                <div class=\"inner-text-col\">\n\n                                      <h1>\n                                                                    <span style=\"font-size: 24px\">GUIDE<\/span><br>Verhaltens\u00e4nderung                                          <\/h1>\n                  \n                  \n                                          <p class=\"lead\">Die meisten von uns lieben die Vorstellung, mehr zu lernen, aber in Wirklichkeit ist es meist schwieriger, neues Wissen aufzunehmen, als wir es uns vorstellen. Winston Churchill sagte einmal: &#8222;Ich bin immer bereit zu lernen, auch wenn ich nicht immer gerne belehrt werde.&#8220; Es ist ein bekanntes Gef\u00fchl: Man hat den Wunsch, eine neue F\u00e4higkeit zu beherrschen, aber wenn es um die Arbeit geht, die mit dem Erlernen und Entwickeln dieser F\u00e4higkeit verbunden ist, verliert man den Fokus und wird frustriert.<\/p>\n                    \n                  \n                <\/div>\n\n\n                                  <div class=\"inner-buttons-col\">\n                    <ul class=\"buttons\">\n                      \n                                                  <li><a class=\"btn arr\" href=\"https:\/\/attensi.com\/de\/demo-buchen\/\" target=\"_self\">Termin buchen<\/a> <\/li>\n                        \n                                          <\/ul>\n                  <\/div>\n                \n              <\/div>\n\n              <div class=\"img-col mt-featured\">\n\n                \n                                      <div class=\"img-wrapper\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"681\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/illustration-brain-activity-e1692097379920.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"illustration brain\" \/>                    <\/div>\n\n                  \n                \n              <\/div>\n\n            <\/div>\n\n          <\/div>\n\n        <\/div>\n      <\/div>\n    <\/div>\n\n  \n\n  <style>section.pb-hero.bg-storm{background:#1B2231}section.pb-hero.bg-stormlight{background:#20293C}section.pb-hero h1 span:not(.heading-icon){color:#56BCCF}section.pb-hero .lead{line-height:1.5;font-family:\"avenir-book\",sans-serif}@media screen and (min-width:90em){section.pb-hero .lead{font-size:1.625rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-hero .lead{font-size:1.125rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-hero .lead{font-size:1.25rem}}@media screen and (max-width:47.9375em){section.pb-hero .lead{font-size:1.25rem}}section.pb-hero ul.buttons{list-style:none;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:row wrap;flex-flow:row wrap}@media screen and (min-width:62.0625em){section.pb-hero ul.buttons{margin:-0.6875rem}section.pb-hero ul.buttons li{padding:0.6875rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-hero ul.buttons{margin:-0.6875rem}section.pb-hero ul.buttons li{padding:0.6875rem}}@media screen and (max-width:47.9375em){section.pb-hero ul.buttons{margin:-0.375rem;-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-flow:column nowrap;flex-flow:column nowrap}section.pb-hero ul.buttons li{padding:0.375rem}section.pb-hero ul.buttons li .btn{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}}section.pb-hero .bg-grid .bg-col{-ms-grid-column:1;-ms-grid-column-span:2;grid-column:1\/3;-ms-grid-row:1;-ms-grid-row-span:1;grid-row:1\/2}section.pb-hero .bg-grid .content-col{-ms-grid-column:1;-ms-grid-column-span:2;grid-column:1\/3;-ms-grid-row:1;-ms-grid-row-span:1;grid-row:1\/2;z-index:2}section.pb-hero .bg-grid .bg-col{width:100%;overflow:hidden;position:relative;text-align:left}section.pb-hero .bg-grid .bg-col img{width:100%;height:100%;font-family:\"object-fit:cover\";-o-object-fit:cover;object-fit:cover;position:absolute}section.pb-hero.left-right.bg-storm .breadcrumbs,section.pb-hero.left-right.bg-storm .lead,section.pb-hero.left-right.bg-storm h1,section.pb-hero.left-right.bg-stormlight .breadcrumbs,section.pb-hero.left-right.bg-stormlight .lead,section.pb-hero.left-right.bg-stormlight h1{color:#FFFFFF}section.pb-hero.left-right.bg-storm .btn.arr,section.pb-hero.left-right.bg-storm .btn.default,section.pb-hero.left-right.bg-storm .btn.outline,section.pb-hero.left-right.bg-storm .btn.solid,section.pb-hero.left-right.bg-stormlight .btn.arr,section.pb-hero.left-right.bg-stormlight .btn.default,section.pb-hero.left-right.bg-stormlight .btn.outline,section.pb-hero.left-right.bg-stormlight .btn.solid{color:#FFFFFF;border-color:#FFFFFF}section.pb-hero.left-right.bg-storm .btn.arr:after,section.pb-hero.left-right.bg-storm .btn.default:after,section.pb-hero.left-right.bg-storm .btn.outline:after,section.pb-hero.left-right.bg-storm .btn.solid:after,section.pb-hero.left-right.bg-stormlight .btn.arr:after,section.pb-hero.left-right.bg-stormlight .btn.default:after,section.pb-hero.left-right.bg-stormlight .btn.outline:after,section.pb-hero.left-right.bg-stormlight .btn.solid:after{background-color:#56BCCF}section.pb-hero.left-right.bg-storm .btn.arr:hover,section.pb-hero.left-right.bg-storm 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.img-col{grid-column:7\/-1}section.pb-hero.left-right .main-grid.flipped .text-col{grid-column:7\/-1;padding-left:1.75rem}section.pb-hero.left-right .main-grid.flipped .img-col{-ms-grid-column:1;-ms-grid-column-span:6;grid-column:1\/7;-ms-grid-row:1;-ms-grid-row-span:1;grid-row:1\/2}}@media screen and (min-width:48em) and (max-width:62em){section.pb-hero.left-right .main-grid{grid-row-gap:3.25rem}section.pb-hero.left-right .main-grid .text-col .inner-text-col{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6}section.pb-hero.left-right .main-grid .text-col .inner-buttons-col{grid-column:6\/-1}}@media screen and (max-width:62em){section.pb-hero.left-right .main-grid .text-col{grid-column:1\/-1;-ms-grid-row:2;grid-row:2}section.pb-hero.left-right .main-grid .img-col{grid-column:1\/-1;-ms-grid-row:1;grid-row:1}}@media screen and (max-width:47.9375em){section.pb-hero.left-right .main-grid{grid-row-gap:2.625rem}}@media screen and (min-width:90em){section.pb-hero.left-right .bg-grid .content-col .padding-el{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-hero.left-right .bg-grid .content-col .padding-el{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-hero.left-right .bg-grid .content-col .padding-el{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-hero.left-right .bg-grid .content-col .padding-el{padding:2.5rem 0}}section.pb-hero.left-right .bg-grid .content-col .padding-el.no-top-padding{padding-top:0!important}section.pb-hero.left-right .bg-grid .content-col .padding-el.no-bottom-padding{padding-bottom:0!important}section.pb-hero.left-right h1{line-height:1.2}@media screen and (min-width:90em){section.pb-hero.left-right h1{font-size:4.0625rem}section.pb-hero.left-right h1:not(:last-child){margin-bottom:1.5625rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-hero.left-right h1{font-size:2.875rem}section.pb-hero.left-right 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and (max-width:89.9375em){section.pb-hero.full-bg .main-grid.standard .text-col{-ms-grid-column:1;-ms-grid-column-span:9;grid-column:1\/10}section.pb-hero.full-bg .main-grid.flipped .text-col{grid-column:4\/-1}}@media screen and (max-width:62em){section.pb-hero.full-bg .main-grid .text-col{grid-column:1\/-1;text-align:center}section.pb-hero.full-bg .main-grid .text-col ul.buttons{-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}}section.pb-hero.full-bg{min-height:calc(var(--vh, 1vh) * 100);display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-align:stretch;-ms-flex-align:stretch;align-items:stretch}section.pb-hero.full-bg .block-inner{width:100%}section.pb-hero.full-bg .block-inner .bg-grid{height:100%}section.pb-hero.full-bg .block-inner .bg-grid .padding-el{height:100%}section.pb-hero.full-bg .block-inner .bg-grid .padding-el .main-grid{height:100%}@media screen and 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h1:not(:last-child){margin-bottom:1.125rem}}section.pb-hero.full-bg .heading-icon img{height:auto;vertical-align:middle}@media screen and (min-width:90em){section.pb-hero.full-bg .heading-icon img{width:4.875rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-hero.full-bg .heading-icon img{width:4.375rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-hero.full-bg .heading-icon img{width:4.0625rem}}@media screen and (max-width:47.9375em){section.pb-hero.full-bg .heading-icon img{width:2.5rem}}section.pb-hero.full-bg .bg-grid .bg-col .herooverlay{position:absolute;left:0;width:100%;height:100%;bottom:0;opacity:0.3}@media screen and (min-width:62.0625em){section.pb-hero.full-bg .block-inner.flipped .bg-grid .bg-col .herooverlay{background:-webkit-gradient(linear,left top,right top,from(rgba(27,34,49,0)),to(#1b2231));background:linear-gradient(90deg,rgba(27,34,49,0) 0%,#1b2231 100%)}}@media screen and (max-width:62em){section.pb-hero.full-bg .block-inner.flipped .bg-grid .bg-col .herooverlay{background:rgba(27,34,49,0.7)}}@media screen and (min-width:62.0625em){section.pb-hero.full-bg .block-inner.standard .bg-grid .bg-col .herooverlay{background:-webkit-gradient(linear,left top,right top,from(#1b2231),to(rgba(27,34,49,0)));background:linear-gradient(90deg,#1b2231 0%,rgba(27,34,49,0) 100%)}}@media screen and (max-width:62em){section.pb-hero.full-bg .block-inner.standard .bg-grid .bg-col .herooverlay{background:rgba(27,34,49,0.7)}}@media screen and (min-width:62.0625em){section.pb-hero.full-bg ul.buttons{margin-top:2.1875rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-hero.full-bg ul.buttons{margin-top:1.5625rem}}@media screen and (max-width:47.9375em){section.pb-hero.full-bg ul.buttons{margin-top:1.5625rem}}section.pb-hero.transparent-video .main-grid.standard .img-col{grid-column:5\/-1;-ms-grid-row:1;grid-row:1;z-index:0}section.pb-hero.transparent-video .main-grid.standard .text-col{-ms-grid-row:1;grid-row:1;z-index:1}@media screen and (max-width:62em){section.pb-hero.transparent-video .img-col{grid-column:1\/-1!important;-ms-grid-row:2!important;grid-row:2!important}}body:not(.wp-admin).headerstyle-dark section.pb-hero:first-child,body:not(.wp-admin).headerstyle-default section.pb-hero:first-child{padding-top:var(--header-height)}body:not(.wp-admin).headerstyle-dark-transparent section.pb-hero:first-child .content-col{padding-top:var(--header-height)}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-white  width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <p>Wenn Sie schon einmal versucht haben, einen Neujahrsvorsatz zu fassen, dann wissen Sie, wie schwierig es sein kann, eine Verhaltens\u00e4nderung vorzunehmen. Am 1. Januar sagen Sie sich, dass Sie mehr Sport treiben oder weniger Schokolade essen werden. Am 3. Januar suchen Sie nach Ausreden, um nicht ins Fitnessstudio zu gehen, und greifen nach einem letzten St\u00fcck Ihrer Lieblingsschokolade. Das passiert auch den Besten von uns.<\/p>\n<p>Warum ist das so? Verhaltens\u00e4nderungen sind ein komplexer Prozess, der eine Unterbrechung der bisherigen Gewohnheiten und die Entwicklung neuer, ungewohnter Handlungen erfordert. Das ist ein Prozess, der Zeit braucht und sicher nicht \u00fcber Nacht geschieht. Schauen wir uns genauer an, was eine Verhaltens\u00e4nderung schwierig macht und wie Gamification in Simulationen den Prozess verbessern kann.<\/p>\n<p>Rund 80 % der Neujahrsvors\u00e4tze werden bis Februar wieder aufgegeben<sup>1<\/sup>.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"larger-h2\">Warum ist Lernen wichtig?<\/h2>\n<div class=\"id_fdd6bf41\">\n<p>Lernen ist unverzichtbar, wenn wir in der Gesellschaft \u00fcberleben und gedeihen wollen. Genauso wie Nahrung und Wasser unseren K\u00f6rper n\u00e4hren, n\u00e4hrt kontinuierliches Lernen unseren Geist. Neue Dinge zu lernen ist der Schl\u00fcssel zu neuen M\u00f6glichkeiten und ein wesentlicher Bestandteil unseres pers\u00f6nlichen Wachstums. Durch Lernen k\u00f6nnen wir gl\u00fccklicher, selbstbewusster und wohlhabender werden.<\/p>\n<p>Menschen, die in Unternehmen arbeiten, die in Lernmittel investieren, sind mit 83% h\u00f6herer Wahrscheinlichkeit zufriedener mit ihrer Arbeit<sup>2<\/sup>.<\/p>\n<p>Studien haben gezeigt, dass Lernen unser Gehirn fit und gesund h\u00e4lt. Da die Lebenserwartung weltweit steigt, ist der Gedanke, dass kontinuierliches Lernen unser Gehirn gesund h\u00e4lt, f\u00fcr uns alle wichtig.<\/p>\n<p>Nachdem wir nun verstanden haben, warum Lernen so wichtig ist, wollen wir uns nun ansehen, warum wir oft Schwierigkeiten haben, uns auf die notwendigen Ver\u00e4nderungen zu konzentrieren, um neue Informationen zu behalten und zu nutzen.<\/p>\n<h3 class=\"larger-h3\">Das menschliche Gehirn spart lieber Energie<\/h3>\n<p>Das Gehirn besteht aus Tausenden von verschiedenen Elementen, die alle ihre eigene Aufgabe erf\u00fcllen. Stellen Sie es sich wie eine gro\u00dfe Gruppe von Experten vor, die alle unterschiedliche F\u00e4higkeiten haben, aber zusammenarbeiten, um sicherzustellen, dass Sie optimal funktionieren. Aus diesem Grund muss unser Gehirn st\u00e4ndig verschiedene Bed\u00fcrfnisse ausgleichen. Um sicherzustellen, dass es sich nicht selbst ersch\u00f6pft, bevorzugt das Gehirn Effizienz. Es m\u00f6chte sich nicht st\u00e4ndig ver\u00e4ndern und st\u00e4ndig neue Informationen verarbeiten m\u00fcssen. 45% unserer t\u00e4glichen Verhaltensweisen sind daher automatisch<sup>3<\/sup>.<\/p>\n<p>Wie bereits erw\u00e4hnt, wissen wir, wie wichtig es ist, neue Dinge zu lernen. Dieser Kompromiss zwischen dem Gehirn, das Vertrautheit bevorzugt, und unserem Wissensdurst ist mitverantwortlich daf\u00fcr, dass es uns manchmal schwerf\u00e4llt, unser Verhalten zu \u00e4ndern und uns wirklich auf die Aufnahme neuer Informationen und F\u00e4higkeiten zu konzentrieren.<\/p>\n<\/div>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    <style>@media screen and (min-width:90em){section.pb-texteditor{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-texteditor{padding:2.5rem 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and (min-width:90em){section.pb-texteditor.width-full blockquote{margin-left:10%;margin-right:10%}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-full blockquote{margin-left:8%;margin-right:8%}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-full blockquote{margin-left:9%;margin-right:9%}}<\/style>\n<\/section>\n\n\n<section class=\"pb-testimonials bg-white layout-1col-side-by-side no-top-padding \" >\n    <div class=\"block-inner\">\n        <div class=\"structure-grid grid-12 grid-m-8 grid-s-4 side-padding rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n            \n                            <div class=\"testimonials-slider-wrapper fade-me slidecount-1\" data-slidecount=\"1\" data-layout=\"1col-side-by-side\" data-autoplay=\"false\" >\n                    <div class=\"nav-wrapper\">\n                        <div class=\"neg-wrapper\">\n                            <div class=\"swiper\">\n                                <div class=\"swiper-wrapper\">\n                                    \n                                        <div class=\"swiper-slide\">\n                                            <div class=\"item\">\n                                                <div class=\"slide-grid grid with-img\">\n\n                                                    <div class=\"img-col\"><div class=\"img-holder\"><div class=\"img-wrapper\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Andreas-Rimala-PNG.png\" class=\"attachment-medium size-medium\" alt=\"Andreas Rimala\" loading=\"lazy\" \/><\/div><\/div><\/div>\n                                                    <div class=\"text-col\">\n                                                        <blockquote class=\"grid\">\n\n                                                            <span class=\"quote-text ass\">&#8222;Das Gehirn ist eine Lernmaschine. Es ist so konzipiert, dass es so viel wie m\u00f6glich aufnimmt&#8230; aber es ist manchmal schwierig, etwas zu lernen, und daf\u00fcr gibt es gute Gr\u00fcnde.&#8220;<\/span>\n                                                                                                                            <cite class=\"ase\">\n\n                                                                    <span class=\"name\">Andreas Rimala<\/span>                                                                    <span class=\"position\">Unity CSIM Teamleiter | Attensi<\/span>\n                                                                <\/cite>\n                                                            \n                                                        <\/blockquote>\n                                                    <\/div>\n\n                                                <\/div>\n                                            <\/div>\n                                        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.nav-wrapper{position:relative}section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next,section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev{color:#FFFFFF}@media screen and (min-width:90em){section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next:after,section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev:after{font-size:2.5rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next:after,section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev:after{font-size:2.25rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next:after,section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev:after{font-size:1.875rem}}@media screen and (max-width:47.9375em){section.pb-testimonials .testimonials-slider-wrapper 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(max-width:62em){section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next,section.pb-testimonials .testimonials-slider-wrapper .swiper-rtl .swiper-button-prev{right:-1.125rem}section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev,section.pb-testimonials .testimonials-slider-wrapper .swiper-rtl .swiper-button-next{left:-1.125rem}}@media screen and (max-width:47.9375em){section.pb-testimonials .testimonials-slider-wrapper .swiper-button-next,section.pb-testimonials .testimonials-slider-wrapper .swiper-rtl .swiper-button-prev{right:-0.625rem}section.pb-testimonials .testimonials-slider-wrapper .swiper-button-prev,section.pb-testimonials .testimonials-slider-wrapper .swiper-rtl .swiper-button-next{left:-0.625rem}}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-white no-top-padding width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <h3 class=\"larger-h3\">Die drei Teile des Gehirns<\/h3>\n<div class=\"id_407d6f9c\">\n<p>An erster Stelle steht das S\u00e4ugetiergehirn, das ist der kooperative Teil des Gehirns. Hier speichern wir unsere Gewohnheiten. Wie der Name schon sagt, teilen wir uns diesen Teil des Gehirns mit S\u00e4ugetieren. Das S\u00e4ugetiergehirn ist der \u00dcberlebensteil des Gehirns. Er sendet Signale an Ihren K\u00f6rper, um Ihre Entscheidungen und Reaktionen zu steuern. Es sch\u00fcttet Hormone wie Adrenalin aus, um Ihnen zu helfen, mit verschiedenen Szenarien umzugehen, damit Sie am Leben bleiben.<\/p>\n<p>Dann gibt es noch das Echsenhirn, den Knoten in der N\u00e4he des Stammhirns, der f\u00fcr Angst und Wut verantwortlich ist. Dieser Teil des Gehirns ist f\u00fcr unsere Kampf- oder Fluchtreaktion verantwortlich. Das Eidechsenhirn ist risikoscheu und kein gro\u00dfer Fan von Ver\u00e4nderungen. Es m\u00f6chte, dass die Dinge so bleiben, wie sie sind.<\/p>\n<p>Der Neocortex wird als der moderne Teil des Gehirns beschrieben, der f\u00fcr Sorgen, Vorstellungskraft, Sprachf\u00e4higkeiten, Entscheidungsfindung, Probleml\u00f6sung und Planung verantwortlich ist. Er simuliert zuk\u00fcnftige Ereignisse, stellt sich verschiedene Ergebnisse vor und erm\u00f6glicht es uns, potenzielle Ergebnisse basierend auf unseren Handlungen zu visualisieren.<\/p>\n<p>Alle drei Teile des Gehirns helfen uns auf ihre Weise, zu \u00fcberleben und zu gedeihen. Aber manchmal sind sie sich nicht ganz einig, und das ist der Moment, in dem Sie beim Lernen frustriert werden k\u00f6nnten. W\u00e4hrend Ihr Neokortex versucht, Probleme mit einem Denkprozess zu l\u00f6sen, will Ihr Eidechsenhirn einfach nur Essen holen und weglaufen.<\/p>\n<p>Wissenschaftler sch\u00e4tzen, dass das moderne menschliche Gehirn bis zu 1 Billiarde Informationen speichern kann.<sup>4<\/sup><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"larger-h2\">Wie funktioniert das Ged\u00e4chtnis?<\/h2>\n<p>Es gibt zwei verschiedene Ged\u00e4chtnistypen, die unser Gehirn antreiben: das lexikalische Ged\u00e4chtnis und das prozedurale Ged\u00e4chtnis. Lassen Sie uns den Unterschied zwischen den beiden erforschen.<\/p>\n<h3 class=\"larger-h3\">Was haben Sie gestern Abend zu Abend gegessen?<\/h3>\n<p>Wenn man Sie fragen w\u00fcrde, was Sie gestern Abend gegessen haben, w\u00fcrden Sie nicht sofort antworten, ohne sich vorher zu \u00fcberlegen, wo Sie zu Abend gegessen haben, in welcher Umgebung Sie sich befanden, mit wem Sie zusammen waren und so weiter. Das liegt daran, dass Sie das lexikalische Ged\u00e4chtnis nutzen, um sich an Szenarien zu erinnern. Sie verwenden Stichworte und Geschichten, um sich daran zu erinnern, was Sie zu Abend gegessen haben. Im lexikalischen Ged\u00e4chtnis speichern wir W\u00f6rter und Sprache.<\/p>\n<h3 class=\"larger-h3\">Es ist wie Fahrradfahren<\/h3>\n<p>Das prozedurale Ged\u00e4chtnis ist der physische, motorische Teil unseres Gehirns. Hier speichern wir F\u00e4higkeiten, nicht aber eine Erinnerung, ein Szenario oder ein Wort. Wenn Sie lernen, Fahrrad zu fahren, ein Ei zu braten und Ihre Schn\u00fcrsenkel zu binden, werden diese Erinnerungen in Ihrem prozeduralen Ged\u00e4chtnis gespeichert.<\/p>\n<p>Gesunder Menschenverstand, der Umgang mit Druck, Schachspielen oder ein Musikinstrument sind Beispiele f\u00fcr Dinge, die man nur schwer durch das Lesen eines Buches lernen kann. Und genau hier liegt das Problem, wenn Sie versuchen, prozedurale Erfahrungen auf lexikalische Weise zu lernen. Es ist nahezu unm\u00f6glich, Gef\u00fchle und eine pers\u00f6nliche emotionale Erfahrung aus einem Buch zu erlernen. Die physische Erfahrung ist es, von der wir die emotionale Bindung bekommen.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"larger-h2\">Wie sich das Verhalten auf die Einstellung auswirkt<\/h2>\n<p>Es ist heute kaum vorstellbar, aber im Amerika der 1950er Jahre galt Rauchen als cool, trendy und gesellschaftlich akzeptiert. Heute, im Jahr 2021, hat sich unser Verhalten gegen\u00fcber dem Rauchen drastisch ge\u00e4ndert. Heute wissen wir mehr \u00fcber die dauerhaften Sch\u00e4den, die das Rauchen verursacht, und als Folge von Rauchverboten in der ganzen Welt hat sich unser Verhalten ge\u00e4ndert.<\/p>\n<p>Im Vereinigten K\u00f6nigreich waren in den 1950er Jahren 80% der Erwachsenen vom Rauchen abh\u00e4ngig. Heutzutage liegt diese Zahl bei etwa 14,1%<sup>5<\/sup>. Dies ist das perfekte Beispiel daf\u00fcr, wie eine Verhaltens\u00e4nderung zu einem Wandel f\u00fchrt. Und so ist es auch im t\u00e4glichen Leben. Unsere Einstellung zu den Dingen hat gro\u00dfen Einfluss auf unser Verhalten. Wenn wir versuchen, etwas Neues zu lernen, und wir denken, dass es langweilig ist, wird diese Einstellung uns nicht erlauben, die Lernerfahrung zu genie\u00dfen. Infolgedessen ist die Wahrscheinlichkeit geringer, dass wir uns auf das Lernen einlassen und die Informationen behalten.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"larger-h2\">Wie kann Gamification helfen?<\/h2>\n<p>Spiele f\u00fcllen unser Leben mit Spa\u00df. Wie k\u00f6nnen wir Spiele nutzen, um eine bessere Welt zu schaffen?<\/p>\n<p>Gamification kann als Werkzeug verwendet werden, um langweilige Themen interessanter zu gestalten. Mit Gamification nutzt man Spieldesign und Elemente und wendet sie au\u00dferhalb von Unterhaltungszwecken an.<\/p>\n<p>Bei traditionellen Schulungsmethoden werden uns oft Geschichten erz\u00e4hlt, damit wir uns etwas merken k\u00f6nnen. Diese Art von Wissen ist perfekt, um Pr\u00fcfungen zu bestehen, aber es h\u00e4lt nicht lange an. Kommen wir zur\u00fcck zum Fahrradfahren. Wenn man das Fahrradfahren lernt, verl\u00e4sst einen die F\u00e4higkeit nicht. Die Fertigkeiten werden gemeistert und die Erinnerung bleibt l\u00e4nger erhalten.<\/p>\n<\/div>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"pb-testimonials bg-white layout-1col-side-by-side no-top-padding \" >\n    <div class=\"block-inner\">\n        <div class=\"structure-grid grid-12 grid-m-8 grid-s-4 side-padding rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n            \n                            <div class=\"testimonials-slider-wrapper fade-me slidecount-1\" data-slidecount=\"1\" data-layout=\"1col-side-by-side\" data-autoplay=\"false\" >\n                    <div class=\"nav-wrapper\">\n                        <div class=\"neg-wrapper\">\n                            <div class=\"swiper\">\n                                <div class=\"swiper-wrapper\">\n                                    \n                                        <div class=\"swiper-slide\">\n                                            <div class=\"item\">\n                                                <div class=\"slide-grid grid with-img\">\n\n                                                    <div class=\"img-col\"><div class=\"img-holder\"><div class=\"img-wrapper\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Andreas-Rimala-PNG.png\" class=\"attachment-medium size-medium\" alt=\"Andreas Rimala\" loading=\"lazy\" \/><\/div><\/div><\/div>\n                                                    <div class=\"text-col\">\n                                                        <blockquote class=\"grid\">\n\n                                                            <span class=\"quote-text ass\">&#8222;Eine Simulation ist ein vorget\u00e4uschtes Verhalten. Und das ist die nat\u00fcrlichste Art und Weise, wie Menschen lernen&#8230; Machen Sie es &#8222;vor&#8220; und es gibt keine Angst, das Verhalten, das Sie erreichen wollen, zu erleben und zu simulieren.&#8220;<\/span>\n                                                                                                                            <cite class=\"ase\">\n\n                                                                    <span class=\"name\">Andreas Rimala<\/span>                                                                    <span class=\"position\">Unity CSIM Teamleiter | Attensi<\/span>\n                                                                <\/cite>\n                                                            \n                                                        <\/blockquote>\n                                                    <\/div>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n\n                                                                    <\/div>\n\n                            <\/div>\n                        <\/div>\n                        <div class=\"swiper-button-prev\"><\/div>\n                        <div class=\"swiper-button-next\"><\/div>\n                    <\/div>\n                    <div class=\"swiper-pagination\"><\/div>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"pb-texteditor bg-white no-top-padding no-bottom-padding width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <h2 class=\"larger-h2\">Warum gamifizierte Simulationen?<\/h2>\n<div class=\"id_3d108e06\">\n<p>Die spielerische Simulation verbindet Training mit Gamification. Sie beseitigt die emotionalen Barrieren, die bei Fehlern im wirklichen Leben bestehen, und man kann aus den Fehlern, die man macht, ohne Konsequenzen lernen.<\/p>\n<p>Simulation in Kombination mit Tutoring ist das beste Effekttraining der Welt<sup>6<\/sup>.<\/p>\n<p>Der Einsatz von Gamification ist f\u00fcr uns eine nat\u00fcrliche Art zu lernen. Sie nutzt Kultur, Kreativit\u00e4t, Probleml\u00f6sung und Wettbewerb, um Menschen zu helfen, sich mehr mit dem zu besch\u00e4ftigen, was sie lernen. Es gibt den Menschen die M\u00f6glichkeit, auf eine prozedurale Weise zu lernen. Die Art von Lernen, die h\u00e4ngen bleibt.<\/p>\n<p>Erfahren Sie mehr dar\u00fcber, wie Gamification Ihr Lernen verbessern kann und\u00a0buchen Sie noch heute eine Demo bei Attensi.<\/p>\n<\/div>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"pb-share bg-white\">\n    <div class=\"block-inner\">\n        <div class=\"grid side-padding rg-15 align-grid\">\n\n            <h2>Teilen auf:<\/h2>\n            <div>\n                <ul class=\"sharing\">\n                    <li class=\"sharing-link\">\n                        <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fattensi.com%2Fde%2Fressourcen%2Fguides%2Fverhaltensaenderung%2F\" aria-label=\"Facebook\">\n                            Facebook\n                        <\/a>\n                    <\/li>\n                    <li class=\"sharing-link\" aria-label=\"X\/Twitter\">\n                        <a 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a{display:inline-block;padding:0.3125rem;color:#000000;-webkit-transition:opacity 0.3s;transition:opacity 0.3s}section.pb-share ul li a:hover{opacity:0.7}<\/style>\n<\/section>\n\n\n<section class=\"pb-contact bg-stormlight  layout-stacked\" >\n    <div class=\"bg-grid full grid cg-0 rg-0\">\n\n                    <div class=\"bg-col\"><img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Graphic-Background-new-1.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div>        \n        <div class=\"content-col\">\n\n            <div class=\"structure-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n                                    <div class=\"intro-section fade-me\">\n\n                        \n                                                                                    <h2 class=\"block-heading\">Sind Sie bereit, <span>Ihr Training auf das n\u00e4chste Level zu bringen?<\/span><\/h2>\n                                                    \n                        \n                    <\/div>\n                \n                \n                <div class=\"form-col\">\n\n                                            \n                            \n                        \n                            \n                        \n                                                            <div class=\"form-wrapper fade-me\">\n\n                                    \n                                                                            \n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 26059872,\n\t\t\t\t\t\t\t\t\tformId: \"22d945b3-62ce-42d6-88cb-6dc41482bd95\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1775434845000-9449957498\",\n\t\t\t\t\t\t\t\t\tregion: 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.intro-section{grid-column:3\/-3}section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:4\/-4}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:1\/-1}}<\/style>\n<\/section>\n\n\n<section class=\"pb-post-type bg-storm layout-entry \" >\n\n  <div class=\"side-padding grid\">\n    <div>\n\n                        <h2 class=\"block-heading no-text\">Das k\u00f6nnte Sie auch interessieren<\/h2>\n              \n      \n      \n\n        \n        \n                      <div 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href=\"https:\/\/attensi.com\/de\/ressourcen\/guides\/kognitives-lernen-vorteile-strategien-und-beispiele\/\"><span>Mehr lesen<\/span><\/a>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/article>                        \n                \n<article class=\"post-types-card standard-title\">\n  <div class=\"wrapper grid acs rg-20 rg-m-20 rg-s-15\">\n\n    \n              <div class=\"top always-show\">\n          <a class=\"wrapper-link\" href=\"https:\/\/attensi.com\/de\/ressourcen\/guides\/arten-von-managementstilen-koennte-eine-aenderung-des-stils-zu-einem-gesteigerten-umsatz-fuehren\/\">\n            <div class=\"img-wrapper\">\n              <img decoding=\"async\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Management-styles-1280x720.jpg\" alt=\"Arten von Managementstilen: K\u00f6nnte eine \u00c4nderung des Stils zu einem gesteigerten Umsatz f\u00fchren?\" loading=\"lazy\" \/>            <\/div>\n          <\/a>\n        <\/div>\n          \n    <div class=\"bottom grid rg-20 rg-m-20 rg-s-15\">\n\n              <h3>Arten von Managementstilen: K\u00f6nnte eine \u00c4nderung des Stils zu einem gesteigerten Umsatz f\u00fchren?<\/h3>\n      \n      \n\n      <div class=\"read-more-wrapper\">\n        <a href=\"https:\/\/attensi.com\/de\/ressourcen\/guides\/arten-von-managementstilen-koennte-eine-aenderung-des-stils-zu-einem-gesteigerten-umsatz-fuehren\/\"><span>Mehr lesen<\/span><\/a>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/article>                        \n                \n<article class=\"post-types-card standard-title\">\n  <div class=\"wrapper grid acs rg-20 rg-m-20 rg-s-15\">\n\n    \n              <div class=\"top always-show\">\n          <a class=\"wrapper-link\" href=\"https:\/\/attensi.com\/de\/ressourcen\/guides\/employee-enablement-best-practices-und-unternehmensvorteile\/\">\n            <div class=\"img-wrapper\">\n              <img decoding=\"async\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Management-styles-scaled.png\" alt=\"Employee Enablement: Best Practices und Unternehmensvorteile\" loading=\"lazy\" \/>            <\/div>\n          <\/a>\n        <\/div>\n          \n    <div class=\"bottom grid rg-20 rg-m-20 rg-s-15\">\n\n              <h3>Employee Enablement: Best Practices und Unternehmensvorteile<\/h3>\n      \n      \n\n      <div class=\"read-more-wrapper\">\n        <a href=\"https:\/\/attensi.com\/de\/ressourcen\/guides\/employee-enablement-best-practices-und-unternehmensvorteile\/\"><span>Mehr lesen<\/span><\/a>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/article>                        \n                \n<article class=\"post-types-card standard-title\">\n  <div class=\"wrapper grid acs rg-20 rg-m-20 rg-s-15\">\n\n    \n              <div class=\"top always-show\">\n          <a class=\"wrapper-link\" href=\"https:\/\/attensi.com\/de\/ressourcen\/guides\/reskilling-vorteile-und-best-practices\/\">\n            <div class=\"img-wrapper\">\n              <img decoding=\"async\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/shutterstock_263495969-e1645615216861-1200x800-1.jpg\" alt=\"Reskilling: Vorteile und Best Practices\" loading=\"lazy\" \/>            <\/div>\n          <\/a>\n        <\/div>\n          \n    <div class=\"bottom grid rg-20 rg-m-20 rg-s-15\">\n\n              <h3>Reskilling: Vorteile und Best Practices<\/h3>\n      \n      \n\n      <div class=\"read-more-wrapper\">\n        <a href=\"https:\/\/attensi.com\/de\/ressourcen\/guides\/reskilling-vorteile-und-best-practices\/\"><span>Mehr lesen<\/span><\/a>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/article>                          <\/div>\n          \n        \n        \n      \n\n    <\/div>\n  <\/div>\n\n  <style>@media screen and (min-width:90em){section.pb-post-type{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type{padding:4rem 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.post-types-card{width:calc(50% - 36px)}}@media screen and (min-width:90em){section.pb-post-type.layout-entry .flex-grid.col-3 .post-types-card{width:calc(33.3333333333% - 42px)}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type.layout-entry .flex-grid.col-3 .post-types-card{width:calc(33.3333333333% - 36px)}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type.layout-entry .flex-grid.col-3 .post-types-card{width:calc(50% - 36px)}}@media screen and (min-width:90em){section.pb-post-type.layout-entry .flex-grid.col-4 .post-types-card{width:calc(25% - 42px)}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type.layout-entry .flex-grid.col-4 .post-types-card{width:calc(33.3333% - 36px)}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type.layout-entry .flex-grid.col-4 .post-types-card{width:calc(50% - 36px)}}section.pb-post-type.layout-entry .btn-wrap{text-align:center}@media screen and (min-width:90em){section.pb-post-type.layout-entry .btn-wrap{margin-top:5rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type.layout-entry .btn-wrap{margin-top:3.75rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type.layout-entry .btn-wrap{margin-top:3.125rem}}@media screen and (max-width:47.9375em){section.pb-post-type.layout-entry .btn-wrap{margin-top:2.5rem}}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-stormlight  width-narrow\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <div class=\"sources\">\n<h3>Quellen<\/h3>\n<ol class=\"sources\">\n<li>\n<p class=\"fs-headline speakable-headline font-base font-size should-redesign\">This Is The Month When New Year\u2019s Resolutions Fail\u2014Here\u2019s How To Save Them, <em>forbes.com\/sites\/markmurphy\/2020\/02\/11\/this-is-the-month-when-new-years-resolutions-fail-heres-how-to-save-them\/<\/em><\/p>\n<\/li>\n<li>2018-19 Pulse of Talent Retention throughout the employee lifecycle, <em>go.ceridian.com\/rs\/285-SCZ-328\/images\/GD-NA-EN-HCM-114754-106-Pulse-of-Talent-2018.pdf<\/em><\/li>\n<li>105: Why Habits Are More Important Than We Can Imagine, <em>medium.com\/@ForcingFunction\/why-habits-are-more-important-than-we-can-imagine-d44628036117<\/em><\/li>\n<li>6 simple steps to keep your mind sharp at any age, <em>health.harvard.edu\/mind-and-mood\/6-simple-steps-to-keep-your-mind-sharp-at-any-age<\/em><\/li>\n<li>\n<p class=\"padding-bottom--0 padding-top--0 margin-top--2 font-weight-700 margin-bottom--2 \">Adult smoking habits in the UK: 2019, <em>ons.gov.uk\/peoplepopulationandcommunity\/healthandsocialcare\/healthandlifeexpectancies\/bulletins\/adultsmokinghabitsingreatbritain\/2019<\/em><\/p>\n<\/li>\n<li>\n<p class=\"nova-legacy-e-text nova-legacy-e-text--size-xl nova-legacy-e-text--family-display nova-legacy-e-text--spacing-none nova-legacy-e-text--color-grey-900 research-detail-header-section__title\">Computer Simulations to Support Science Instruction and Learning: A critical review of the literature, <em>researchgate.net\/publication\/263388491_Computer_Simulations_to_Support_Science_Instruction_and_Learning_A_critical_review_of_the_literature<\/em><\/p>\n<\/li>\n<\/ol>\n<\/div>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    \n<\/section>","protected":false},"excerpt":{"rendered":"<p>Verstehen Sie, wie das Gehirn Informationen aufnimmt, und bereiten Sie sich besser auf das Lernen vor &#8211; mit Attensis Unity CSIM Team Lead Andreas Rimala.<\/p>\n","protected":false},"author":1,"featured_media":40947,"parent":32283,"menu_order":0,"template":"","learn-tax":[37,78,31],"class_list":["post-89311","learn","type-learn","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Einblicke in das Training zur Verhaltens\u00e4nderung | Attensi<\/title>\n<meta name=\"description\" content=\"Verstehen Sie, wie das Gehirn Informationen aufnimmt, und bereiten Sie sich besser auf das Lernen vor - mit Attensis Unity CSIM Team Lead Andreas Rimala.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/attensi.com\/de\/ressourcen\/guides\/verhaltensaenderung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" 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