{"id":43440,"date":"2020-10-19T13:50:05","date_gmt":"2020-10-19T11:50:05","guid":{"rendered":"https:\/\/attensi.dev.kodeks.no\/?post_type=learn&#038;p=43440"},"modified":"2024-02-14T14:56:54","modified_gmt":"2024-02-14T13:56:54","slug":"warum-gamifiziertes-training-und-warum-jetzt-mit-yu-kai-chou","status":"publish","type":"learn","link":"https:\/\/attensi.com\/de\/ressourcen\/webcasts\/warum-gamifiziertes-training-und-warum-jetzt-mit-yu-kai-chou\/","title":{"rendered":"Warum gamifiziertes Training? Und warum jetzt? Mit Yu-Kai Chou"},"content":{"rendered":"\n\n<section class=\"pb-hero  left-right bg-storm \" >\n\n  \n    <div class=\"block-inner\">\n      <div class=\"bg-grid grid cg-0 rg-0 full\">\n\n        \n        <div class=\"content-col\">\n          <div class=\"padding-el grid rg-50 rg-m-40 rg-s-30\">\n\n                          <div class=\"breadcrumbs\">\n                <div class=\"grid side-padding\">\n                  <div>\n                    <span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Gehe zu Attensi.\" href=\"https:\/\/attensi.com\/de\/\" class=\"home\" aria-current=\"page\"><span property=\"name\">Attensi<\/span><\/a><meta property=\"position\" content=\"1\"><\/span>                  <\/div>\n                <\/div>\n              <\/div>\n            \n            <div class=\"main-grid side-padding grid-12 ac standard\">\n              <div class=\"text-col grid-12 grid-m-8 grid-s-4 rg-75 rg-m-0 rg-s-25\">\n                <div class=\"inner-text-col\">\n\n                                      <h1>\n                                                                    <span style=\"font-size: 24px\">WEBCAST<\/span><br> Warum gamifiziertes Training mit Yu-Kai Chou                                          <\/h1>\n                  \n                  \n                                          <p class=\"lead\">Gamification. Spielbasiertes Lernen. E-Learning. Das sind alles Begriffe, die Sie wahrscheinlich schon einmal im Zusammenhang mit der Mitarbeiterschulung geh\u00f6rt haben. Aber welche Auswirkungen k\u00f6nnen sie auf Ihr Unternehmen haben?<\/p>\n                    \n                  \n                <\/div>\n\n\n                \n              <\/div>\n\n              <div class=\"img-col mt-embed\">\n\n                \n                                      <div class=\"outer-embed-container\">\n                      <div class=\"embed-container\">\n                        <iframe title=\"Why gamified training and why now?\" src=\"https:\/\/player.vimeo.com\/video\/455490331?h=7fb2348b3f&amp;dnt=1&amp;app_id=122963&#038;dnt=1\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" id=\"embedded-video-r7tvYwOp\" loading=\"lazy\"><\/iframe>\n                        \n                      <\/div>\n                    <\/div>\n\n                    \n                  \n                \n              <\/div>\n\n    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Wie wirksam sind diese &#8222;Spiele&#8220;, um tats\u00e4chliche Ergebnisse zu erzielen? Wie effektiv sind sie, wenn es darum geht, Ihre Angestellten einzubinden und Ihre KPIs zu verbessern? Und ist gamifiziertes Lernen angesichts der Tatsache, dass Remote-Training und Onboarding f\u00fcr Millionen von Menschen zur t\u00e4glichen Realit\u00e4t geworden sind, <em>wirklich<\/em> ein Ersatz f\u00fcr Pr\u00e4senzunterricht?<\/p>\n<p>In unserem Gespr\u00e4ch mit dem internationalen Referenten <a href=\"https:\/\/yukaichou.com\/\" target=\"_blank\" rel=\"noopener\">Yu-Kai Chou<\/a> und dem Mitbegr\u00fcnder und Co-CEO von Attensi,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/trond-aas-836102\/\" target=\"_blank\" rel=\"noopener\">Trond Aas<\/a>, erhalten Sie Antworten auf diese Fragen und vieles mehr.<\/p>\n<p><em>Wenn Sie unter Zeitdruck stehen, lesen Sie weiter, um einige der wichtigsten Themen zu erfahren.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>Erwecken Sie &#8222;langweiliges&#8220; Schulungsmaterial zum Leben<\/h3>\n<p>Seien wir ehrlich &#8211; viele Schulungsunterlagen k\u00f6nnen ziemlich langweilig sein.<\/p>\n<p>Wenn sich Ihr Unternehmen jedoch auf gesetzliche Vorschriften, Sicherheitsanforderungen und\/oder soziale Distanzierungsma\u00dfnahmen st\u00fctzt, ist es mehr als wichtig, dass die Belegschaft sie verinnerlicht.<\/p>\n<p>Selbst die langweiligsten Tests zur Einhaltung von Finanzvorschriften k\u00f6nnen mit gamifizierten Trainings zu etwas Ansprechendem und Einpr\u00e4gsamen gemacht werden. Unsere eigenen Daten haben gezeigt, dass <a href=\"https:\/\/attensi.com\/de\/erfolgsgeschichten\/industrie\/wie-wilhelmsen-mit-attensi-weltweite-digitalisierung-an-den-start-brachte\/\">bis zu 91% der Mitarbeitenden angeben, dass gamifizierte Trainings ihnen bei ihrer eigentlichen Arbeit helfen.<\/a><\/p>\n<p>Als Google eine spielerische Methode zum Erlernen der Reisekostenrichtlinien einf\u00fchrte, verzeichnete das Unternehmen eine Teilnahmequote von fast 100%<sup>1<\/sup>. Waren Ihre Angestellten jemals so motiviert, ihre Ausgaben einzureichen?<\/p>\n<p>&nbsp;<\/p>\n<h3>&#8222;Wof\u00fcr habe ich mich gerade angemeldet?&#8220; &#8211; Die Kosten f\u00fcr schlechtes Onboarding<\/h3>\n<p>Mehr als ein Drittel der Unternehmen verf\u00fcgt heute immer noch nicht \u00fcber einen strukturierten Onboarding-Prozess<sup>2<\/sup>. Das ist eine riesige verpasste Chance, um es vorsichtig auszudr\u00fccken.<\/p>\n<p>Nichts zerst\u00f6rt die Motivation Ihrer neuen Angestellten so sehr wie ein schlechtes Onboarding. Jeder Enthusiasmus f\u00fcr einen Neuanfang kann durch stundenlange E-Learning-\u00dcbungen oder Lehrvideos zunichte gemacht werden.<\/p>\n<p>Dies gilt insbesondere in der heutigen Zeit, in der der pers\u00f6nliche Kontakt zu den Kollegen begrenzt ist und viele ihre neue T\u00e4tigkeit aus der Ferne beginnen.<\/p>\n<p>Richtig durchgef\u00fchrtes <a href=\"https:\/\/attensi.com\/de\/loesungen\/mitarbeitertraining\/onboarding-training-fuer-mitarbeitende\/\">Onboarding<\/a> kann die Mitarbeiterbindung um bis zu 50% erh\u00f6hen und die Produktivit\u00e4t neuer Mitarbeitenden um 62% steigern<sup>3<\/sup>. Es lohnt sich, dar\u00fcber nachzudenken, wie Sie die ersten Tage Ihrer Besch\u00e4ftigten unvergesslich machen k\u00f6nnen.<\/p>\n<p>&nbsp;<\/p>\n<h3>Motivation von Berufsanf\u00e4ngern, die &#8222;nur wegen des Gehalts&#8220; da sind<\/h3>\n<p>Nicht jeder Job ist eine lebenslange Berufung. Viele Unternehmen in Branchen wie dem <a href=\"https:\/\/attensi.com\/de\/loesungen\/einzelhandel-service\/\">Einzelhandel<\/a> und dem <a href=\"https:\/\/attensi.com\/de\/loesungen\/gastgewerbe\/\">Gastgewerbe<\/a> sind auf Kurzzeit- oder Zeitarbeitskr\u00e4fte angewiesen. Einige von ihnen betreten vielleicht zum ersten Mal die Arbeitswelt.<\/p>\n<p>Da etwa drei Viertel dieser Mitarbeitenden ihre Stelle innerhalb eines Jahres<sup>4 <\/sup>wieder verlassen, ist es von entscheidender Bedeutung, ihre Motivation zu wecken, damit sie engagiert und produktiv bleiben. Ganz zu schweigen davon, sie zu halten.<\/p>\n<p>Durch die Entwicklung einer spielerischen Simulation, in der sie ihre Aufgaben \u00fcben k\u00f6nnen, stellen Sie nicht nur ein Trainingsinstrument zur Verf\u00fcgung. Sie k\u00f6nnen sie motivieren, gro\u00dfartige Kundenerlebnisse zu schaffen, indem Sie ihnen einen greifbaren, interaktiven Best-Practice-Leitfaden an die Hand geben, der die tats\u00e4chlichen Auswirkungen ihres Handelns bei der Arbeit zeigt.<\/p>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    <style>@media screen and (min-width:90em){section.pb-texteditor{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-texteditor{padding:2.5rem 0}}section.pb-texteditor.no-top-padding{padding-top:0!important}section.pb-texteditor.no-bottom-padding{padding-bottom:0!important}section.pb-texteditor.bg-storm{background:#1B2231}section.pb-texteditor.bg-stormlight{background:#20293C}section.pb-texteditor.bg-storm 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blockquote{margin-left:8%;margin-right:8%}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-full blockquote{margin-left:9%;margin-right:9%}}<\/style>\n<\/section>\n\n\n<section class=\"pb-share bg-white\">\n    <div class=\"block-inner\">\n        <div class=\"grid side-padding rg-15 align-grid\">\n\n            <h2>Teilen auf:<\/h2>\n            <div>\n                <ul class=\"sharing\">\n                    <li class=\"sharing-link\">\n                        <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fattensi.com%2Fde%2Fressourcen%2Fwebcasts%2Fwarum-gamifiziertes-training-und-warum-jetzt-mit-yu-kai-chou%2F\" aria-label=\"Facebook\">\n                            Facebook\n                        <\/a>\n                    <\/li>\n                    <li class=\"sharing-link\" aria-label=\"X\/Twitter\">\n                        <a href=\"http:\/\/twitter.com\/share?text=Warum gamifiziertes Training? Und warum jetzt? Mit Yu-Kai Chou&#038;url=https%3A%2F%2Fattensi.com%2Fde%2Fressourcen%2Fwebcasts%2Fwarum-gamifiziertes-training-und-warum-jetzt-mit-yu-kai-chou%2F\">\n                            X\/Twitter\n                        <\/a>\n                    <\/li>\n                    <li class=\"sharing-link\">\n                        <a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fattensi.com%2Fde%2Fressourcen%2Fwebcasts%2Fwarum-gamifiziertes-training-und-warum-jetzt-mit-yu-kai-chou%2F&#038;title=Warum gamifiziertes Training? Und warum jetzt? 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.form-col,section.pb-contact.layout-flipped .structure-grid .intro-section,section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-contact.layout-stacked .structure-grid .intro-section{grid-column:4\/-4}section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:5\/-5}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact.layout-stacked .structure-grid .intro-section{grid-column:3\/-3}section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:4\/-4}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:1\/-1}}<\/style>\n<\/section>\n\n\n<section class=\"pb-post-type bg-storm layout-entry \" >\n\n  <div class=\"side-padding grid\">\n    <div>\n\n                        <h2 class=\"block-heading no-text\">Das k\u00f6nnte Sie auch interessieren<\/h2>\n              \n      \n      \n\n        \n        \n                      <div class=\"flex-grid center col-4\">\n                        \n                \n<article class=\"post-types-card standard-title\">\n  <div class=\"wrapper grid acs rg-20 rg-m-20 rg-s-15\">\n\n    \n              <div class=\"top always-show\">\n          <a class=\"wrapper-link\" href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/babyboomer-gehen-in-rente-wie-unternehmen-jetzt-ihr-wertvolles-know-how-bewahren\/\">\n            <div class=\"img-wrapper\">\n              <img decoding=\"async\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Old_young_employees-1280x853.jpg\" alt=\"Babyboomer gehen in Rente: Wie Unternehmen jetzt ihr wertvolles Know-how bewahren\" loading=\"lazy\" \/>            <\/div>\n          <\/a>\n        <\/div>\n          \n    <div class=\"bottom grid rg-20 rg-m-20 rg-s-15\">\n\n              <h3>Babyboomer gehen in Rente: Wie Unternehmen jetzt ihr wertvolles Know-how bewahren<\/h3>\n      \n      \n\n      <div class=\"read-more-wrapper\">\n        <a href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/babyboomer-gehen-in-rente-wie-unternehmen-jetzt-ihr-wertvolles-know-how-bewahren\/\"><span>Mehr lesen<\/span><\/a>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/article>                        \n                \n<article class=\"post-types-card standard-title\">\n  <div class=\"wrapper grid acs rg-20 rg-m-20 rg-s-15\">\n\n    \n              <div class=\"top always-show\">\n        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href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/herausforderungen-und-chancen-metriken-mit-ki-in-ld-neu-definieren\/\"><span>Mehr lesen<\/span><\/a>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/article>                          <\/div>\n          \n        \n        \n      \n\n    <\/div>\n  <\/div>\n\n  <style>@media screen and (min-width:90em){section.pb-post-type{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-post-type{padding:2.5rem 0}}section.pb-post-type.no-top-padding{padding-top:0!important}section.pb-post-type.no-bottom-padding{padding-bottom:0!important}section.pb-post-type.bg-storm .block-heading,section.pb-post-type.bg-storm .intro-text,section.pb-post-type.bg-storm .pagination-wrap .page-numbers,section.pb-post-type.bg-stormlight 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.btn-wrap{text-align:center}@media screen and (min-width:90em){section.pb-post-type.layout-entry .btn-wrap{margin-top:5rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type.layout-entry .btn-wrap{margin-top:3.75rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type.layout-entry .btn-wrap{margin-top:3.125rem}}@media screen and (max-width:47.9375em){section.pb-post-type.layout-entry .btn-wrap{margin-top:2.5rem}}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-stormlight  width-narrow\" id=\"sources\">\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <h3>Quellen<\/h3>\n<ol class=\"sources\">\n<li>Engaging Participants Through Gamification, <em>aon.com\/attachments\/human-capital-consulting\/Overview%20of%20Health%20Improvement%20Gamification%20White%20Paper-Final%20Clear.pdf<\/em><\/li>\n<li>What Does Poor Onboarding Really Do to Your Team?, <em>businessnewsdaily.com\/9936-consequences-poor-onboarding<\/em><\/li>\n<li>To Retain New Hires, Spend More Time Onboarding Them, <em>hbr.org\/2018\/12\/to-retain-new-hires-spend-more-time-onboarding-them<\/em><\/li>\n<li>KORN FERRY SURVEY OF TOP US RETAILERS EXAMINES EMPLOYEE TURNOVER, <em>kornferry.com\/about-us\/press\/as-the-holiday-shopping-season-approaches-korn-ferry-survey-of-top-US-retailers-examines-employee-turnover<\/em><\/li>\n<\/ol>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    \n<\/section>","protected":false},"excerpt":{"rendered":"<p>Im Gespr\u00e4ch mit dem internationalen Redner Yu-Kai Chou und dem CEO von Attensi, Trond Aas, \u00fcber die Auswirkungen, die gamifizierte Trainings auf Ihr Unternehmen haben k\u00f6nnen.<\/p>\n","protected":false},"author":38,"featured_media":89400,"parent":32771,"menu_order":0,"template":"","learn-tax":[79],"class_list":["post-43440","learn","type-learn","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Warum gamifiziertes Training? 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