{"id":43250,"date":"2021-03-09T16:56:01","date_gmt":"2021-03-09T15:56:01","guid":{"rendered":"https:\/\/attensi.dev.kodeks.no\/?post_type=learn&#038;p=43250"},"modified":"2024-02-12T13:24:23","modified_gmt":"2024-02-12T12:24:23","slug":"5-psychologische-tipps-fuer-die-weiterbildung-ihrer-mitarbeitenden","status":"publish","type":"learn","link":"https:\/\/attensi.com\/de\/ressourcen\/insights\/5-psychologische-tipps-fuer-die-weiterbildung-ihrer-mitarbeitenden\/","title":{"rendered":"5 psychologische Tipps f\u00fcr die Weiterbildung Ihrer Mitarbeitenden"},"content":{"rendered":"\n\n<section class=\"pb-hero  left-right bg-storm \" >\n\n  \n    <div class=\"block-inner\">\n      <div class=\"bg-grid grid cg-0 rg-0 full\">\n\n        \n        <div class=\"content-col\">\n          <div class=\"padding-el grid rg-50 rg-m-40 rg-s-30\">\n\n                          <div class=\"breadcrumbs\">\n                <div class=\"grid side-padding\">\n                  <div>\n                    <span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Gehe zu Attensi.\" href=\"https:\/\/attensi.com\/de\/\" class=\"home\" aria-current=\"page\"><span property=\"name\">Attensi<\/span><\/a><meta property=\"position\" content=\"1\"><\/span>                  <\/div>\n                <\/div>\n              <\/div>\n            \n            <div class=\"main-grid side-padding grid-12 ac standard\">\n              <div class=\"text-col grid-12 grid-m-8 grid-s-4 rg-75 rg-m-0 rg-s-25\">\n                <div class=\"inner-text-col\">\n\n                                      <h1>\n                                                                    <span style=\"font-size: 24px\">INSIGHTS<\/span><br>5 psychologische Tipps f\u00fcr die Weiterbildung Ihrer Mitarbeitenden                                          <\/h1>\n                  \n                  \n                                          <p class=\"lead\">Winston Churchill sagte einmal: &#8222;Ich bin immer bereit zu lernen, aber ich lasse mich nicht immer gerne belehren.&#8220; Viele von uns kennen diese Hartn\u00e4ckigkeit, und sie zu \u00fcberwinden ist eine wesentliche Voraussetzung f\u00fcr effektives Lehren. Die Mechanismen zu verstehen, wie wir alle lernen, ist ein gro\u00dfer erster Schritt zu diesem Ziel.<\/p>\n                    \n                  \n                <\/div>\n\n\n                \n              <\/div>\n\n              <div class=\"img-col mt-embed\">\n\n                \n                                      <div class=\"outer-embed-container\">\n                      <div class=\"embed-container\">\n                        <iframe title=\"Gamification: Why Is Behavioral Change Difficult?\" src=\"https:\/\/player.vimeo.com\/video\/475029027?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" id=\"embedded-video-Swc9lxmx\" loading=\"lazy\"><\/iframe>\n                        \n                      <\/div>\n                    <\/div>\n\n                    \n                  \n                \n        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section.pb-hero:first-child{padding-top:var(--header-height)}body:not(.wp-admin).headerstyle-dark-transparent section.pb-hero:first-child .content-col{padding-top:var(--header-height)}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-white no-bottom-padding width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <p>In diesem Vortrag geht der Psychologe und Attensi Creative Director Gaute Godager folgenden Fragen nach:<\/p>\n<ul>\n<li>Das Geheimnis, wie die menschliche Motivation funktioniert.<\/li>\n<li>Den Unterschied zwischen den zwei verschiedenen Ged\u00e4chtnisarten, die das Gehirn antreiben.<\/li>\n<li>Wie gamifizierte Simulationen beide nutzen, um eine ideale Lernumgebung zu schaffen.<\/li>\n<\/ul>\n<p>Stehen Sie unter Zeitdruck? Nachfolgend haben wir <strong>5 wichtige Erkenntnisse<\/strong> aus Gautes Vortrag zusammengestellt, die Ihnen helfen, Ihr Training mit wertvollen Erkenntnissen der Arbeitsplatzpsychologie anzureichern.<\/p>\n<p>&nbsp;<\/p>\n<h2>Was treibt die Motivation an?<\/h2>\n<p>Entgegen den Behauptungen mancher Selbsthilfe-Gurus ist &#8222;motiviert sein&#8220; kein einzigartiges Pers\u00f6nlichkeitsmerkmal. Wie die meisten von uns bezeugen k\u00f6nnen, kann die Motivation fl\u00fcchtig sein. An einem Tag sind wir bereit, es mit der Welt aufzunehmen. Am n\u00e4chsten Tag k\u00e4mpfen wir darum, es bis zum Mittagessen zu schaffen.<\/p>\n<p>Wenn es um das Lernen geht, kann das Verst\u00e4ndnis, wie Motivation funktioniert, dazu beitragen, den Prozess berechenbarer zu machen. Und f\u00fcr Ihre Angestellten ist es dadurch einfacher, diesen Prozess zu \u00fcbernehmen.<\/p>\n<p>Psychologen haben den Unterschied zwischen extrinsischer Motivation und intrinsischer Motivation* herausgefunden. Mit anderen Worten: die \u00e4u\u00dferen Faktoren, die uns zum Lernen motivieren (z. B. wenn wir von unserem Chef\/Trainer\/Lehrer aufgefordert werden, etwas zu tun), und die inneren Faktoren (wenn wir eine F\u00e4higkeit\/ein Wissen als Teil unserer Identit\u00e4t akzeptieren, als Teil dessen, was wir sind).<\/p>\n<p>Es \u00fcberrascht nicht, dass in den meisten F\u00e4llen Letzteres der st\u00e4rkste Motivator ist. Es gibt keinen Ersatz f\u00fcr den Antrieb durch <em>unsere<\/em> eigene Zielsetzung. Aber es gibt selten eine schnelle L\u00f6sung, um die intrinsische Motivation zu aktivieren.<\/p>\n<p>Um Wissen zu verinnerlichen, m\u00fcssen wir erforschen, wie das menschliche Ged\u00e4chtnis funktioniert.<\/p>\n<p>&nbsp;<\/p>\n<h2>Lexikalisches vs. prozedurales Ged\u00e4chtnis<\/h2>\n<p>Das menschliche Gehirn hat zwei verschiedene Arten, sich Dinge zu merken:<\/p>\n<ul>\n<li><strong>Lexikalisches Ged\u00e4chtnis<\/strong>: Auch bekannt als &#8222;der Geschichten-Teil&#8220; des Gehirns. Das lexikalische Ged\u00e4chtnis funktioniert wie eine lange Kette von Ereignissen, wie das Lesen eines Buches von Anfang bis Ende. Es ist das, was wir benutzen, um Informationen und Fakten zu organisieren. Wenn jemand fragt: &#8222;Was hast du gestern Abend gegessen?&#8220;, trainieren Sie Ihr lexikalisches Ged\u00e4chtnis, um sich den Lachs von gestern vorzustellen.<\/li>\n<li><strong>Prozedurales Ged\u00e4chtnis<\/strong>: Der Teil des Gehirns, der f\u00fcr die motorischen F\u00e4higkeiten zust\u00e4ndig ist; man lernt etwas, indem man es tut. Er wird oft als &#8222;Muskelged\u00e4chtnis&#8220; bezeichnet. Ihre F\u00e4higkeit, sich die Schuhe zu binden, zu tanzen oder Klavier zu spielen, ist hier gespeichert.<\/li>\n<\/ul>\n<p>Das menschliche Gehirn ist wie ein Fischernetz: Je mehr Verbindungen man zwischen den Punkten herstellen kann, desto st\u00e4rker ist es. Aber diese beiden Ged\u00e4chtnistypen sind unterschiedlich. So gibt es zum Beispiel Schlaganfallpatienten, die sich aufgrund einer Sch\u00e4digung des lexikalischen Ged\u00e4chtnisses nicht mehr erinnern k\u00f6nnen, wer sie sind, aber immer noch Musikinstrumente spielen k\u00f6nnen.<\/p>\n<p>Und indem wir diese motorischen F\u00e4higkeiten nutzen, k\u00f6nnen wir Wissen verankern.<\/p>\n<p>&nbsp;<\/p>\n<h2>Das prozedurale Gehirn einschalten<\/h2>\n<p>Sich allein auf das lexikalische Ged\u00e4chtnis zu verlassen, ist in der Praxis kein effektiver Weg zum Lernen. Man kann sich nicht einfach durch Lesen zu einem guten Schachspieler entwickeln. Man muss immer und immer wieder spielen, die physischen Muster lernen und dabei Fehler machen, um ein Gef\u00fchl f\u00fcr das Spiel zu bekommen.<\/p>\n<p>Das Gleiche gilt f\u00fcr den Arbeitsplatz. Man kann sich zum Beispiel nicht durch Lesen eine &#8222;Unternehmenskultur&#8220; aneignen oder ver\u00e4ndern. Das ist kein lexikalischer Prozess. Ihre Besch\u00e4ftigten m\u00fcssen sie leben und kennenlernen.<\/p>\n<p>Und doch st\u00fctzt sich ein Gro\u00dfteil des Lernens am Arbeitsplatz und in der Wissenschaft immer noch auf schriftliches, passives Material. Es ist m\u00f6glich, f\u00fcr einen einzigen Test oder eine Pr\u00fcfung zu pauken, aber dieses Wissen ist fl\u00fcchtig. Wenn Sie sich in zehn Jahren an dieselben Fakten erinnern sollen, werden Sie wahrscheinlich Schwierigkeiten haben.<\/p>\n<p>Motorische Fertigkeiten sind eher statisch. Wenn man etwas wiederholt k\u00f6rperlich trainiert, bleibt es haften. Wie ein altes Sprichwort sagt, ist es buchst\u00e4blich wie Fahrradfahren.<\/p>\n<p>Und genau hier k\u00f6nnen Simulationen helfen.<\/p>\n<p>&nbsp;<\/p>\n<h2>Warum eine gamifizierte Simulation verwenden?<\/h2>\n<p>Kurz gesagt, eine spielerische Simulation ist eine gro\u00dfartige M\u00f6glichkeit, etwas &#8222;Langweiliges&#8220; zu erlernen. Sie nimmt sonst trockenes Lernmaterial und macht es dem menschlichen Gehirn schmackhaft, indem es es nicht nur erlebt, sondern auch aufnimmt, indem es es immer und immer wieder wiederholt wird.<\/p>\n<p>Simulationen sind vorget\u00e4uschtes Verhalten. Als Kinder spielten wir Spiele und taten so, als w\u00e4ren wir Krieger, Piraten und Weltraumkapit\u00e4ne, ohne Angst vor der tats\u00e4chlichen Gefahr. Ohne Angst vor der tats\u00e4chlichen Gefahr, die diese Rollen im wirklichen Leben begleiten w\u00fcrde, haben wir Spa\u00df und erkunden sie.<\/p>\n<p>Auf die gleiche Weise bietet eine Simulation eine sichere Umgebung, in der wir Fehler machen und daraus lernen k\u00f6nnen. Die Art von Fehlern, f\u00fcr die wir in der realen Welt gefeuert werden k\u00f6nnten. Wenn wir spielen, erforschen und Grenzen ohne Angst austesten, lernen wir viel schneller.<\/p>\n<p>So viel zur Theorie: Doch wie sehen die Ergebnisse dieser Art von Training aus?<\/p>\n<p>&nbsp;<\/p>\n<h2>Ergebnisse, die sich sehen lassen k\u00f6nnen<\/h2>\n<p>Hier ein kurzes Beispiel f\u00fcr ein gamifiziertes Simulationstraining in der Praxis.<\/p>\n<p>2017 arbeitete Attensi an einem Projekt mit einem gro\u00dfen skandinavischen Einzelh\u00e4ndler f\u00fcr Haushaltswaren, um das Produktwissen seiner Angestellten in Bezug auf die Sortimente im Laden zu verbessern. Die Belegschaft bestand \u00fcberwiegend aus weiblichen Mitarbeiterinnen mittleren Alters. Also nicht das, was die meisten Menschen als typische &#8222;Gamer&#8220; bezeichnen w\u00fcrden.<\/p>\n<p>Diese 700 Besch\u00e4ftigten haben innerhalb von sechs Monaten mehr als 248.000 Playthroughs absolviert. Dar\u00fcber hinaus ergab die Auswertung, dass die Mehrheit dieser Spieldurchl\u00e4ufe au\u00dferhalb der Arbeitszeiten stattfand.<\/p>\n<p>Warum? Weil der Inhalt mithilfe einer spielerischen Simulation pr\u00e4sentiert wurde, um das prozedurale Ged\u00e4chtnis zu aktivieren und einen kleinen gesunden Wettbewerb zwischen den Angestellten zu f\u00f6rdern.<\/p>\n<p>Diese Prinzipien liegen allen unseren gamifizierten Simulationstrainingsl\u00f6sungen zugrunde, unabh\u00e4ngig von ihrer Anwendung, von der Schulung des Managements bis hin zum Einzelhandelspersonal.<\/p>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    <style>@media screen and (min-width:90em){section.pb-texteditor{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-texteditor{padding:2.5rem 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                         <div class=\"intro-section fade-me\">\n\n                        \n                                                                                    <h2 class=\"block-heading\">Sind Sie bereit, <span>Ihr Training auf das n\u00e4chste Level zu bringen?<\/span><\/h2>\n                                                    \n                        \n                    <\/div>\n                \n                \n                <div class=\"form-col\">\n\n                                            \n                            \n                        \n                            \n                        \n                                                            <div class=\"form-wrapper fade-me\">\n\n                                    \n                                                                            \n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || 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.content-col{-ms-grid-column:1;-ms-grid-column-span:2;grid-column:1\/3;-ms-grid-row:1;-ms-grid-row-span:1;grid-row:1\/2;z-index:2}section.pb-contact .bg-grid .bg-col{overflow:hidden;position:relative;text-align:left}section.pb-contact .bg-grid .bg-col img,section.pb-contact .bg-grid .bg-col picture{width:100%;height:100%;font-family:\"object-fit:cover\";-o-object-fit:cover;object-fit:cover;position:absolute}@media screen and (max-width:47.9375em){section.pb-contact .bg-grid .bg-col{display:none}}@media screen and (min-width:90em){section.pb-contact.layout-standard .structure-grid .intro-section{grid-column:4\/-4}section.pb-contact.layout-standard .structure-grid .text-col{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6}section.pb-contact.layout-standard .structure-grid .form-col{-ms-grid-column:7;-ms-grid-column-span:6;grid-column:7\/13}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact.layout-standard .structure-grid .intro-section{grid-column:3\/-3}section.pb-contact.layout-standard .structure-grid .text-col{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6}section.pb-contact.layout-standard .structure-grid .form-col{-ms-grid-column:7;-ms-grid-column-span:6;grid-column:7\/13}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact.layout-standard .structure-grid .form-col,section.pb-contact.layout-standard .structure-grid .intro-section,section.pb-contact.layout-standard .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-standard .structure-grid .form-col,section.pb-contact.layout-standard .structure-grid .intro-section,section.pb-contact.layout-standard .structure-grid .text-col{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-contact.layout-flipped .structure-grid .intro-section{grid-column:4\/-4;-ms-grid-row:1;grid-row:1}section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:8\/-1;-ms-grid-row:2;grid-row:2}section.pb-contact.layout-flipped .structure-grid .form-col{-ms-grid-column:1;-ms-grid-column-span:6;grid-column:1\/7;-ms-grid-row:2;grid-row:2}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact.layout-flipped .structure-grid .intro-section{grid-column:3\/-3;-ms-grid-row:1;grid-row:1}section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:8\/-1;-ms-grid-row:2;grid-row:2}section.pb-contact.layout-flipped .structure-grid .form-col{-ms-grid-column:1;-ms-grid-column-span:6;grid-column:1\/7;-ms-grid-row:2;grid-row:2}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact.layout-flipped .structure-grid .form-col,section.pb-contact.layout-flipped .structure-grid .intro-section,section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-flipped .structure-grid .form-col,section.pb-contact.layout-flipped .structure-grid .intro-section,section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-contact.layout-stacked .structure-grid .intro-section{grid-column:4\/-4}section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:5\/-5}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact.layout-stacked .structure-grid .intro-section{grid-column:3\/-3}section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:4\/-4}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:1\/-1}}<\/style>\n<\/section>\n\n\n<section class=\"pb-post-type bg-storm layout-entry \" >\n\n  <div class=\"side-padding grid\">\n    <div>\n\n                        <h2 class=\"block-heading no-text\">Das k\u00f6nnte Sie auch interessieren<\/h2>\n              \n      \n      \n\n        \n        \n                      <div class=\"flex-grid center col-4\">\n                        \n                \n<article class=\"post-types-card standard-title\">\n  <div class=\"wrapper grid acs rg-20 rg-m-20 rg-s-15\">\n\n    \n              <div class=\"top always-show\">\n          <a class=\"wrapper-link\" href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/dei-wie-koennen-sie-echten-mehrwert-schaffen\/\">\n            <div class=\"img-wrapper\">\n              <img 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    \n\n      <div class=\"read-more-wrapper\">\n        <a href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/warum-reskilling-von-mitarbeitenden-in-finanzinstitutionen-im-jahr-2024-notwendig-ist\/\"><span>Mehr lesen<\/span><\/a>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/article>                          <\/div>\n          \n        \n        \n      \n\n    <\/div>\n  <\/div>\n\n  <style>@media screen and (min-width:90em){section.pb-post-type{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-post-type{padding:2.5rem 0}}section.pb-post-type.no-top-padding{padding-top:0!important}section.pb-post-type.no-bottom-padding{padding-bottom:0!important}section.pb-post-type.bg-storm .block-heading,section.pb-post-type.bg-storm .intro-text,section.pb-post-type.bg-storm 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