{"id":42949,"date":"2021-07-25T08:34:27","date_gmt":"2021-07-25T06:34:27","guid":{"rendered":"https:\/\/attensi.dev.kodeks.no\/?post_type=learn&#038;p=42949"},"modified":"2024-02-12T13:41:00","modified_gmt":"2024-02-12T12:41:00","slug":"wie-sie-kennzahlen-nutzen-koennen-um-ihr-learning-und-development-zu-foerdern","status":"publish","type":"learn","link":"https:\/\/attensi.com\/de\/ressourcen\/insights\/wie-sie-kennzahlen-nutzen-koennen-um-ihr-learning-und-development-zu-foerdern\/","title":{"rendered":"Wie Sie Kennzahlen nutzen k\u00f6nnen, um Ihr Learning und Development zu f\u00f6rdern"},"content":{"rendered":"\n\n<section class=\"pb-hero  left-right bg-storm \" >\n\n  \n    <div class=\"block-inner\">\n      <div class=\"bg-grid grid cg-0 rg-0 full\">\n\n        \n        <div class=\"content-col\">\n          <div class=\"padding-el grid rg-50 rg-m-40 rg-s-30\">\n\n                          <div class=\"breadcrumbs\">\n                <div class=\"grid side-padding\">\n                  <div>\n                    <span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Gehe zu Attensi.\" href=\"https:\/\/attensi.com\/de\/\" class=\"home\" aria-current=\"page\"><span property=\"name\">Attensi<\/span><\/a><meta property=\"position\" content=\"1\"><\/span>                  <\/div>\n                <\/div>\n              <\/div>\n            \n            <div class=\"main-grid side-padding grid-12 ac standard\">\n              <div class=\"text-col grid-12 grid-m-8 grid-s-4 rg-75 rg-m-0 rg-s-25\">\n                <div class=\"inner-text-col\">\n\n                                      <h1>\n                                                                    <span style=\"font-size: 24px\">INSIGHTS<\/span><br>Wie Sie Kennzahlen nutzen k\u00f6nnen, um Ihr Learning und Development zu f\u00f6rdern                                          <\/h1>\n                  \n                  \n                                          <p class=\"lead\">Wenn Sie ein gr\u00f6\u00dferes Projekt in Angriff nehmen oder neue Verfahren einf\u00fchren, ist dies in der Regel mit einer kontinuierlichen Bewertung und Verbesserung verbunden.<br><br \/>\r\nBei Ihrem Lern- und Entwicklungsprozess sollte das nicht anders sein.<\/p>\n                    \n                  \n                <\/div>\n\n\n                \n              <\/div>\n\n              <div class=\"img-col mt-featured\">\n\n                \n                                      <div class=\"img-wrapper\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Attensi-0712-1200x800-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/>                    <\/div>\n\n                  \n                \n              <\/div>\n\n            <\/div>\n\n          <\/div>\n\n        <\/div>\n      <\/div>\n    <\/div>\n\n  \n\n  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section.pb-hero:first-child,body:not(.wp-admin).headerstyle-default section.pb-hero:first-child{padding-top:var(--header-height)}body:not(.wp-admin).headerstyle-dark-transparent section.pb-hero:first-child .content-col{padding-top:var(--header-height)}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-white  width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <p>Laut der Harvard Business Review gaben jedoch 75% der F\u00fchrungskr\u00e4fte in 50 befragten Unternehmen an, dass sie mit der Lern- und Entwicklungsarbeit in ihrem Unternehmen unzufrieden sind<sup>1<\/sup>.<\/p>\n<p>Woher wissen Sie, welche Auswirkungen Ihre Lern- und Entwicklungsma\u00dfnahmen auf Ihr Unternehmen haben, wenn Sie keine effektiven Messgr\u00f6\u00dfen haben? Und wie k\u00f6nnen Sie ohne dieses Wissen die Dinge in Zukunft verbessern?<\/p>\n<p>Wir bei Attensi glauben daran, dass wir durch praktische Simulationstrainings wirkungsvolle, nachhaltige und langfristige Ergebnisse erzielen k\u00f6nnen. Unabh\u00e4ngig davon, welche Methode Sie bevorzugen, wenn Sie die Leistung nicht \u00fcberwachen, verpassen Sie m\u00f6glicherweise wichtige Gelegenheiten, um eine echte kulturelle Wirkung in Ihrem Unternehmen zu erzielen.<\/p>\n<blockquote><p>&#8222;Nicht alles, was z\u00e4hlt, kann gez\u00e4hlt werden, und nicht alles, was gez\u00e4hlt werden kann, z\u00e4hlt.&#8220;<\/p>\n<p><cite><strong>Albert Einstein<\/strong><\/cite><\/p><\/blockquote>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    <style>@media screen and (min-width:90em){section.pb-texteditor{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-texteditor{padding:2.5rem 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.main-grid.left-align-container>div{-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-full .main-grid>div{grid-column:2\/-2}section.pb-texteditor.width-full .main-grid.left-align-container>div{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-full .main-grid>div{grid-column:1\/-1}}@media screen and (max-width:47.9375em){section.pb-texteditor.width-full .main-grid>div{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-texteditor.width-broader blockquote{margin-left:10%;margin-right:10%}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-broader blockquote{margin-left:8%;margin-right:8%}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-broader blockquote{margin-left:9%;margin-right:9%}}@media screen and (min-width:90em){section.pb-texteditor.width-full blockquote{margin-left:10%;margin-right:10%}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-full blockquote{margin-left:8%;margin-right:8%}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-full blockquote{margin-left:9%;margin-right:9%}}<\/style>\n<\/section>\n\n\n<section class=\"pb-accordion bg-white no-top-padding\" >\n\n  <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n          <div class=\"intro-section fade-me\">\n\n        \n        \n                  <div class=\"intro-text narrow\">\n            <h2>Warum Sie f\u00fcr Ihr Learning &amp; Development Evaluation und Metriken einsetzen sollten:<\/h2>\n          <\/div>\n        \n      <\/div>\n    \n\n\n          <div class=\"accordion-section fade-me\">\n        <div class=\"accordion\">\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">Finden Sie heraus, was Ihre Mitarbeitenden bewirken<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Es hat keinen Sinn, in eine gr\u00fcndliche Mitarbeiterschulung zu investieren, wenn sie nicht das bringt, was Sie brauchen. Und dabei geht es nicht nur um die F\u00e4higkeiten. Auch das Verhalten und die Unternehmenskultur im weiteren Sinne m\u00fcssen ber\u00fccksichtigt werden.<\/p>\n<p><strong>Als Menschen m\u00fcssen wir regelm\u00e4\u00dfig Feedback erhalten. Das hilft uns sehr bei unserer Produktivit\u00e4t.<\/strong><\/p>\n<p>Wenn die Schulung zwar spezifische Informationen liefert, aber Ihr Team nicht direkt anspricht, wird sie nicht die langfristige Verhaltens\u00e4nderung bewirken, die Sie sich w\u00fcnschen.<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">Messen Sie Ihren ROI<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Letztlich m\u00fcssen Sie in der Wirtschaft sehen, wie sich Ihre Investition auszahlt. Wenn Ihr Forschungs- und Entwicklungsprogramm nicht zu einer deutlichen Verbesserung Ihres Endergebnisses f\u00fchrt, m\u00fcssen Sie der Sache auf den Grund gehen.<\/p>\n<p><strong>Seien Sie vorsichtig. Der ROI ist nicht immer die genaueste Ma\u00dfeinheit, wenn es um den Erfolg Ihrer Weiterbildung geht. So kann beispielsweise eine relativ kosteng\u00fcnstige Lernma\u00dfnahme als Teil eines gro\u00dfen Gesamtprojekts zwar oberfl\u00e4chlich betrachtet beeindruckend sein, aber kein genaues Bild von der Gesamtauswirkung der Investition vermitteln. Kultureller Wandel l\u00e4sst sich nicht immer an finanziellen Gewinnen messen.<\/strong><\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">Spezifische Lernziele f\u00fcr die Zukunft genau festlegen<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Die eigentliche Definition von Wahnsinn ist, dass man dasselbe immer und immer wieder tut und dabei ein anderes Ergebnis erwartet. Mithilfe von Evaluierungen Ihrer Trainings k\u00f6nnen Sie Wissensl\u00fccken erkennen und sicherstellen, dass die entsprechenden Lernziele in zuk\u00fcnftigen Trainings abgedeckt werden.<\/p>\n<p>Wenn es Aspekte des Trainings gibt, die nicht ansprechend oder besonders erfolgreich waren, k\u00f6nnen Sie diese anpassen, um Ihre Lernziele zu einem sp\u00e4teren Zeitpunkt zu erreichen.<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">Messen Sie Ihren Erfolg<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Erfolg sieht in jedem Unternehmen anders aus. Je nachdem, welche Schulungen Sie anbieten, sollten Sie verschiedene Kennzahlen zur Bewertung des Erfolgs in Betracht ziehen.<\/p>\n<p>Im Folgenden finden Sie eine Auswahl, die Ihnen helfen wird, die Effektivit\u00e4t Ihrer aktuellen Lern- und Entwicklungsma\u00dfnahmen zu verstehen.<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">Erlangung von F\u00e4higkeiten<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>An jedem praktischen Arbeitsplatz ist es relativ einfach, den Erwerb von F\u00e4higkeiten zu messen. Sie m\u00fcssen Daten vor und nach dem Training sammeln, um zu sehen, ob die Informationen behalten wurden und ob das Training erfolgreich war.<\/p>\n<p>Stellen Sie sich dies in einem <a href=\"https:\/\/attensi.com\/learn\/insights\/how-to-use-elite-sports-winning-mentality-to-power-your-training\/\">sportlichen Kontext<\/a> vor. Sie k\u00f6nnten die Zeit eines 100-m-Sprinters vor einem sechsw\u00f6chigen Trainingslager messen. Um das Erreichen der F\u00e4higkeiten zu messen, m\u00fcssten Sie die gleiche Strecke noch einmal laufen und die Ergebnisse vergleichen. Dies ist eine einfache M\u00f6glichkeit, um Verbesserungen als direkte Folge Ihres Trainings zu messen. Deshalb ist es wichtig zu wissen, wo Ihre Angestellten in Bezug auf ihre F\u00e4higkeiten und Kenntnisse vor dem Training stehen, um die Auswirkungen nach dem Training zu verstehen.<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">Anwendung am Arbeitsplatz<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Wenn Sie Ihr Training in der Praxis sehen, k\u00f6nnen Sie eindeutig feststellen, ob Sie die Kultur am Arbeitsplatz ver\u00e4ndert haben. Es gibt verschiedene M\u00f6glichkeiten, dies zu messen, je nachdem, welche F\u00e4higkeiten oder Verhaltensweisen Sie messen m\u00f6chten.<\/p>\n<p>Einige Beispiele sind:<\/p>\n<ul>\n<li>Testk\u00e4ufer (Mystery Shopper)<\/li>\n<li>Bewertungssysteme<\/li>\n<li>Externe Bewerter<\/li>\n<\/ul>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">Individuelle und kollektive Verhaltens\u00e4nderungen<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Es ist vielfach bewiesen, dass wir Menschen uns gerne Ziele setzen. Sie helfen uns, motiviert zu bleiben, und ver\u00e4ndern die Art und Weise, wie wir unsere Energie auf ein Projekt ausrichten.<\/p>\n<p>Das Setzen von Einzel- oder Teamzielen im Rahmen der Weiterbildung und Entwicklung Ihrer Mitarbeitenden verbessert nicht nur die F\u00e4higkeiten Ihrer Teams, sondern potenziell auch deren Wohlbefinden.<\/p>\n<p><strong>Das Setzen von Zielen wird sogar in einigen aktuellen Psychotherapien eingesetzt, um h\u00e4ufige psychische Erkrankungen wie Depressionen zu behandeln<sup>2<\/sup><\/strong>. Dazu geh\u00f6ren die interpersonelle Psychotherapie (ITP), die kognitive Verhaltenstherapie (CBT) und die Probleml\u00f6setherapie (PST).<br \/>\nSie k\u00f6nnen die Verhaltens\u00e4nderung eines Einzelnen oder eines Teams durch eine Reihe von \u00dcberpr\u00fcfungen oder Beurteilungen bewerten, je nachdem, welche F\u00e4higkeiten Sie messen m\u00f6chten.<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">Mitarbeiterbindung<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Laut The Independent wird im Jahr 2020 mehr als die H\u00e4lfte der Arbeitnehmenden im Vereinigten K\u00f6nigreich einen neuen Arbeitsplatz suchen<sup>3<\/sup>. Wenn Besch\u00e4ftigte sich bei ihrer Arbeit langweilen und unterfordert sind, kann dies ein Faktor sein, der zu ihrer potenziellen Arbeitssuche beitr\u00e4gt. Die Bereitstellung eines qualitativ hochwertigen Lern- und Entwicklungsprogramms wirkt sich oft direkt auf die Mitarbeiterbindung aus.<\/p>\n<p>Wenn Sie gute Mitarbeitende an sich binden wollen, m\u00fcssen sie sich wertgesch\u00e4tzt f\u00fchlen und das Gef\u00fchl haben, dass sich ihre Karriere in eine bestimmte Richtung entwickelt. Aus diesem Grund k\u00f6nnen Unternehmen ihre Mitarbeiterbindungsrate als Ma\u00dfstab f\u00fcr ihren L&amp;D-Erfolg heranziehen, zus\u00e4tzlich zu den internen Fortschritten ihrer Mitarbeitenden, sei es bei der pers\u00f6nlichen Entwicklung oder beim beruflichen Aufstieg.<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n                  <\/div>\n      <\/div>\n    \n\n    \n\n  <\/div>\n\n  <style>@media screen and (min-width:90em){section.pb-accordion{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-accordion{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-accordion{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-accordion{padding:2.5rem 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.plus-minus{position:relative;width:1.125rem;height:1.125rem}section.pb-accordion .accordion .accordion-item .accordion-header .plus-minus:after,section.pb-accordion .accordion .accordion-item .accordion-header .plus-minus:before{content:\"\";position:absolute;background-color:#56BCCF;-webkit-transition:all 0.5s ease-in-out;transition:all 0.5s ease-in-out;-webkit-transform:rotate(-90deg);transform:rotate(-90deg);top:50%}section.pb-accordion .accordion .accordion-item .accordion-header .plus-minus:before{width:1.125rem;height:0.125rem;left:50%;margin-left:-0.625rem;margin-top:-0.0625rem;opacity:1}section.pb-accordion .accordion .accordion-item .accordion-header .plus-minus:after{width:0.125rem;height:1.125rem;left:50%;margin-left:-0.125rem;margin-top:-0.5625rem}section.pb-accordion .accordion .accordion-item.active .accordion-header{color:#56BCCF}section.pb-accordion .accordion .accordion-item.active .accordion-header 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.h3{font-size:1.25rem}section.pb-accordion .accordion .accordion-item .accordion-body>div .the-content{padding:0 0 1.25rem 0}}@media screen and (max-width:47.9375em){section.pb-accordion .accordion .accordion-item .accordion-header{padding:1.25rem 0}section.pb-accordion .accordion .accordion-item .accordion-header .h3{font-size:1.125rem}section.pb-accordion .accordion .accordion-item .accordion-body>div .the-content{padding:0 0 1.25rem 0}}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-white no-top-padding width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <h2>Brauchen Sie ein Evaluierungsmodell?<\/h2>\n<p>Viele Organisationen verwenden ein Evaluierungsmodell f\u00fcr ihre Lern- und Entwicklungsma\u00dfnahmen, um Konsistenz herzustellen. Wenn eine Veranstaltung auf die eine Art und eine andere auf eine andere Art bewertet wird, ist es schwieriger festzustellen, welche wirklich erfolgreich war.<\/p>\n<p>Wir haben vier Beispiele f\u00fcr Evaluierungsmodelle vorgestellt, die von Organisationen verwendet wurden, um den Erfolg ihrer Lern- und Entwicklungsma\u00dfnahmen zu messen.<\/p>\n<p>Vielleicht m\u00f6chten Sie eines dieser Modelle \u00fcbernehmen, oder Sie ziehen es vor, Ihr eigenes Modell zu entwickeln und dabei die Kennzahlen zu verwenden, die f\u00fcr Ihre eigenen Entwicklungsprogramme und -module relevant sind.<\/p>\n<p>Wussten Sie, dass 72% der Menschen der Meinung sind, dass sich ihre Leistung verbessern w\u00fcrde, wenn sie von ihren Vorgesetzten ein konstruktives, korrigierendes Feedback erhielten?<\/p>\n<p>68% der Mitarbeitenden, die Feedback erhalten und sich in ihrer Rolle anerkannt f\u00fchlen, f\u00fchlen sich in ihrer Arbeit besser erf\u00fcllt<sup>4<\/sup>.<\/p>\n<p>Der Einsatz von Bewertungen und Feedback kann sich direkt auf die Personalfluktuation in Ihrem Unternehmen auswirken. Einige Unternehmen berichten von einer bis zu 15% niedrigeren Fluktuationsrate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-97402\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/kirkpatrick-model_V01.png\" alt=\"\" width=\"2501\" height=\"1600\" srcset=\"https:\/\/attensi.com\/wp-content\/uploads\/kirkpatrick-model_V01.png 2501w, https:\/\/attensi.com\/wp-content\/uploads\/kirkpatrick-model_V01-1536x983.png 1536w, https:\/\/attensi.com\/wp-content\/uploads\/kirkpatrick-model_V01-2048x1310.png 2048w\" sizes=\"auto, (max-width: 2501px) 100vw, 2501px\" \/><\/p>\n<h2>Das Kirkpatrick-Modell<\/h2>\n<p>Das Kirkpatrick-Modell wurde urspr\u00fcnglich in den 1950er Jahren entwickelt und konzentriert sich auf vier zentrale Bewertungspunkte:<\/p>\n<ul>\n<li><strong>Reaktionen<\/strong>: Wie haben Ihre Mitarbeitenden die jeweilige Sitzung empfunden?<\/li>\n<li><strong>Lernen<\/strong>: die Prinzipien und Fakten, die w\u00e4hrend der Sitzung aufgenommen wurden.<\/li>\n<li><strong>Verhalten:<\/strong>praktisches, anwenderbezogenes Lernen, das w\u00e4hrend der Sitzung erworben wurde.<\/li>\n<li><strong>Ergebnisse<\/strong>: Ver\u00e4nderungen in der Organisation als direkte Folge der Sitzung.<\/li>\n<\/ul>\n<p>Dieses spezielle Modell ist ein n\u00fctzliches Instrument, wenn Sie Feedback von den Teilnehmenden einer Schulungsveranstaltung einholen wollen, da diese Ihnen detailliert berichten k\u00f6nnen, was sie gelernt haben.<\/p>\n<p>Kritiker des Modells von Kirkpatrick argumentieren jedoch, dass viele der Antworten auf die oben genannten Fragen von den Teilnehmenden selbst gegeben werden und daher nicht immer als wertvolle Messgr\u00f6\u00dfen herangezogen werden k\u00f6nnen.<\/p>\n<p><strong>Das Phillips&#8216; Return On Investment Model hat die Idee aufgegriffen und weitergef\u00fchrt &#8211; mehr dazu in K\u00fcrze.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Brinkerhoff Erfolgsfall-Methode<\/h2>\n<p>Bei dieser Methode werden die erfolgreichsten und die am wenigsten erfolgreichen Evaluierungen ermittelt und im Detail analysiert. Das Prinzip ist, dass es Ihrer Organisation nichts n\u00fctzt, die durchschnittliche Bewertung zu untersuchen &#8211; durch die Betrachtung von zwei Extremen k\u00f6nnen Sie klar erkennen, was besonders gut funktioniert und was nicht erfolgreich ist.<\/p>\n<p>Von hier aus k\u00f6nnen die Organisationen eine &#8222;Fallstudie&#8220; zu den Ergebnissen erstellen und die vier folgenden Fragen beantworten:<\/p>\n<ul>\n<li>Was ist wirklich passiert?<\/li>\n<li>Zu welchen Ergebnissen, wenn \u00fcberhaupt, tr\u00e4gt das Programm bei?<\/li>\n<li>Welchen Wert haben die Ergebnisse?<\/li>\n<li>Wie k\u00f6nnte die Initiative verbessert werden?<\/li>\n<\/ul>\n<p>Diese Antworten k\u00f6nnen Sie dann nutzen, um sich mit den Beteiligten zu beraten, das Training weiterzuentwickeln und m\u00f6gliche L\u00fccken im Material zu identifizieren, die geschlossen werden m\u00fcssen.<\/p>\n<p>&nbsp;<\/p>\n<h2>Philips\u2019 Rentabilit\u00e4tsmodell<\/h2>\n<p>Philips war der Meinung, dass dem Kirkpatrick-Modell etwas fehlte. Deshalb f\u00fcgte er ein f\u00fcnftes Element hinzu, das die Auswirkungen von Lernen und Entwicklung auf den ROI einer Organisation im Gegensatz zum ROE (Return on Expectations) von Kirkpatrick untersucht.<\/p>\n<p>Das f\u00fcnfte und letzte ROI-Element erm\u00f6glicht es Unternehmen, mit Hilfe einer Kosten-Nutzen-Analyse den Wert eines bestimmten Trainingsprogramms zu ermitteln. Sie werden in der Lage sein, klar zu erkennen, ob das Training zu messbaren Gewinnen oder Verlusten gef\u00fchrt hat und wie hoch diese genau sind.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-97403\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/easterby-smith-model_V01.png\" alt=\"\" width=\"2501\" height=\"1600\" srcset=\"https:\/\/attensi.com\/wp-content\/uploads\/easterby-smith-model_V01.png 2501w, https:\/\/attensi.com\/wp-content\/uploads\/easterby-smith-model_V01-1536x983.png 1536w, https:\/\/attensi.com\/wp-content\/uploads\/easterby-smith-model_V01-2048x1310.png 2048w\" sizes=\"auto, (max-width: 2501px) 100vw, 2501px\" \/><\/p>\n<h2>Easterby-Smith-Modell<\/h2>\n<p>Das Easterby-Smith-Modell wurde in den 1990er Jahren eingef\u00fchrt und verwendet ebenfalls vier Hauptprinzipien zur Bewertung des Lernens. Diese Methode war bei gr\u00f6\u00dferen Face-to-Face-Veranstaltungen \u00fcblich und hat seit dem Aufkommen von E-Learning und Simulationstraining an Popularit\u00e4t verloren.<\/p>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"pb-accordion bg-white no-top-padding\" >\n\n  <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n          <div class=\"intro-section fade-me\">\n\n        \n        \n                  <div class=\"intro-text narrow\">\n            <h2>L\u00e4sst sich eines dieser Prinzipien auf Ihr Learning &amp; Development anwenden?<\/h2>\n<p>Sprechen Sie mit Attensi, um zu erfahren, wie Sie Ihr Simulationstraining erfolgreich evaluieren k\u00f6nnen.<\/p>\n          <\/div>\n        \n      <\/div>\n    \n\n\n          <div class=\"accordion-section fade-me\">\n        <div class=\"accordion\">\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">Nachweis<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Hat das Training funktioniert?<\/p>\n<p>Hat es die gew\u00fcnschte Wirkung erzielt?<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">Kontrolle<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Wie lange hat das Training gedauert?<\/p>\n<p>Wie hoch waren die Anforderungen an die Einheitlichkeit und Compliance?<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">Verbesserung<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Wie waren die Ausbilder?<\/p>\n<p>Wie waren der Inhalt und die anderen Kursbedingungen?<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">St\u00e4rkung<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Dies bedeutete, dass die Bewertung als Mittel zur Fortsetzung des Lernens nach Abschluss des Kurses genutzt wurde.<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n                  <\/div>\n      <\/div>\n    \n\n    \n\n  <\/div>\n\n  \n<\/section>\n\n\n<section class=\"pb-texteditor bg-white no-top-padding no-bottom-padding width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <h2>Das Attensi PORTAL<\/h2>\n<p>Wenn Sie ein umfangreiches Trainingsprogramm durchf\u00fchren, ist es wichtig, dass Sie den \u00dcberblick behalten. M\u00f6glicherweise nehmen mehrere Abteilungen gleichzeitig an verschiedenen Trainingsveranstaltungen teil. <a href=\"https:\/\/attensi.com\/de\/loesungen\/attensi-portal\/\">Aus diesem Grund haben wir unsere PORTAL-L\u00f6sung entwickelt. <\/a><\/p>\n<p>Wenn Sie Attensi PORTAL nutzen, k\u00f6nnen Sie:<\/p>\n<ul>\n<li>auf alle Ihre Lern- und Trainingsinhalte zugreifen, sie verwalten und nachverfolgen &#8211; an einem einzigen, leicht zu bedienenden Ort<\/li>\n<li>Ihre bestehenden Trainingsmethoden in Ihre modernen Attensi-L\u00f6sungen integrieren<\/li>\n<li>den Fortschritt Ihrer Teams \u00fcberwachen und sehen, wie sie die KPIs erf\u00fcllen<\/li>\n<li>Ihre bestehenden Videos, Handb\u00fccher und Dokumente zusammen mit Ihren Attensi-L\u00f6sungen hosten<\/li>\n<li>Ihren Teams ein individuelles Erlebnis bieten, indem Sie einzigartige Auswertungen und Berichte erstellen und bereitstellen<\/li>\n<\/ul>\n<p>Als Menschen m\u00fcssen wir Feedback geben und erhalten. Das hilft uns, uns selbst und letztlich auch unsere Unternehmen und Organisationen weiterzuentwickeln.<\/p>\n<p><a href=\"https:\/\/attensi.com\/de\/demo-buchen\/\">Um eine Demo unserer Attensi-L\u00f6sungen, einschlie\u00dflich unseres PORTALS, zu vereinbaren, kontaktieren Sie uns noch heute.<\/a><\/p>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"pb-share bg-white\">\n    <div class=\"block-inner\">\n        <div class=\"grid side-padding rg-15 align-grid\">\n\n            <h2>Teilen auf:<\/h2>\n            <div>\n                <ul class=\"sharing\">\n                    <li class=\"sharing-link\">\n                        <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fattensi.com%2Fde%2Fressourcen%2Finsights%2Fwie-sie-kennzahlen-nutzen-koennen-um-ihr-learning-und-development-zu-foerdern%2F\" aria-label=\"Facebook\">\n                            Facebook\n                        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.align-grid{-webkit-box-pack:end;-ms-flex-pack:end;justify-content:end}}section.pb-share ul{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:row wrap;flex-flow:row wrap;margin:-0.3125rem -0.625rem;list-style:none;padding:0}section.pb-share ul li{padding:0.3125rem}section.pb-share ul li a{display:inline-block;padding:0.3125rem;color:#000000;-webkit-transition:opacity 0.3s;transition:opacity 0.3s}section.pb-share ul li a:hover{opacity:0.7}<\/style>\n<\/section>\n\n\n<section class=\"pb-contact bg-stormlight  layout-stacked\" >\n    <div class=\"bg-grid full grid cg-0 rg-0\">\n\n                    <div class=\"bg-col\"><img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Graphic-Background-new-1.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div>        \n        <div class=\"content-col\">\n\n            <div class=\"structure-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n                                    <div class=\"intro-section fade-me\">\n\n                        \n                                                                                    <h2 class=\"block-heading\">Sind Sie bereit, <span>Ihr Training auf das n\u00e4chste Level zu bringen?<\/span><\/h2>\n                                                    \n                        \n                    <\/div>\n                \n                \n                <div class=\"form-col\">\n\n                                            \n                            \n                        \n                            \n                        \n                                                            <div class=\"form-wrapper fade-me\">\n\n                                    \n                                                                            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\n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                                            \n                <\/div>\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n    <style>@media screen and (min-width:90em){section.pb-contact .bg-grid .content-col{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact .bg-grid .content-col{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact .bg-grid .content-col{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-contact .bg-grid .content-col{padding:2.5rem 0}}section.pb-contact.no-top-padding .bg-grid .content-col{padding-top:0!important}section.pb-contact.no-bottom-padding .bg-grid .content-col{padding-bottom:0!important}section.pb-contact .block-heading,section.pb-contact .form-wrapper p,section.pb-contact .intro-text,section.pb-contact .preheading,section.pb-contact .the-content{color:#FFFFFF}section.pb-contact.bg-storm{background:#1B2231}section.pb-contact.bg-stormlight{background:#20293C}section.pb-contact .bg-grid{height:100%}section.pb-contact .bg-grid .bg-col{-ms-grid-column:1;-ms-grid-column-span:2;grid-column:1\/3;-ms-grid-row:1;-ms-grid-row-span:1;grid-row:1\/2}section.pb-contact .bg-grid .content-col{-ms-grid-column:1;-ms-grid-column-span:2;grid-column:1\/3;-ms-grid-row:1;-ms-grid-row-span:1;grid-row:1\/2;z-index:2}section.pb-contact .bg-grid .bg-col{overflow:hidden;position:relative;text-align:left}section.pb-contact .bg-grid .bg-col img,section.pb-contact .bg-grid .bg-col picture{width:100%;height:100%;font-family:\"object-fit:cover\";-o-object-fit:cover;object-fit:cover;position:absolute}@media screen and (max-width:47.9375em){section.pb-contact .bg-grid .bg-col{display:none}}@media screen and (min-width:90em){section.pb-contact.layout-standard .structure-grid .intro-section{grid-column:4\/-4}section.pb-contact.layout-standard .structure-grid .text-col{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6}section.pb-contact.layout-standard .structure-grid .form-col{-ms-grid-column:7;-ms-grid-column-span:6;grid-column:7\/13}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact.layout-standard .structure-grid .intro-section{grid-column:3\/-3}section.pb-contact.layout-standard .structure-grid .text-col{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6}section.pb-contact.layout-standard .structure-grid .form-col{-ms-grid-column:7;-ms-grid-column-span:6;grid-column:7\/13}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact.layout-standard .structure-grid .form-col,section.pb-contact.layout-standard .structure-grid .intro-section,section.pb-contact.layout-standard .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-standard .structure-grid .form-col,section.pb-contact.layout-standard .structure-grid .intro-section,section.pb-contact.layout-standard .structure-grid .text-col{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-contact.layout-flipped .structure-grid .intro-section{grid-column:4\/-4;-ms-grid-row:1;grid-row:1}section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:8\/-1;-ms-grid-row:2;grid-row:2}section.pb-contact.layout-flipped .structure-grid .form-col{-ms-grid-column:1;-ms-grid-column-span:6;grid-column:1\/7;-ms-grid-row:2;grid-row:2}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact.layout-flipped .structure-grid .intro-section{grid-column:3\/-3;-ms-grid-row:1;grid-row:1}section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:8\/-1;-ms-grid-row:2;grid-row:2}section.pb-contact.layout-flipped .structure-grid .form-col{-ms-grid-column:1;-ms-grid-column-span:6;grid-column:1\/7;-ms-grid-row:2;grid-row:2}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact.layout-flipped .structure-grid .form-col,section.pb-contact.layout-flipped .structure-grid .intro-section,section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-flipped .structure-grid .form-col,section.pb-contact.layout-flipped .structure-grid .intro-section,section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-contact.layout-stacked .structure-grid .intro-section{grid-column:4\/-4}section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:5\/-5}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact.layout-stacked .structure-grid .intro-section{grid-column:3\/-3}section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:4\/-4}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:1\/-1}}<\/style>\n<\/section>\n\n\n<section class=\"pb-post-type bg-storm layout-entry \" >\n\n  <div class=\"side-padding grid\">\n    <div>\n\n                        <h2 class=\"block-heading no-text\">Das k\u00f6nnte Sie auch interessieren<\/h2>\n              \n      \n      \n\n        \n        \n                      <div class=\"flex-grid center col-4\">\n                        \n                \n<article class=\"post-types-card standard-title\">\n  <div class=\"wrapper grid acs rg-20 rg-m-20 rg-s-15\">\n\n    \n              <div class=\"top always-show\">\n          <a class=\"wrapper-link\" href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/dei-wie-koennen-sie-echten-mehrwert-schaffen\/\">\n            <div class=\"img-wrapper\">\n              <img 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    \n\n      <div class=\"read-more-wrapper\">\n        <a href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/warum-reskilling-von-mitarbeitenden-in-finanzinstitutionen-im-jahr-2024-notwendig-ist\/\"><span>Mehr lesen<\/span><\/a>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/article>                          <\/div>\n          \n        \n        \n      \n\n    <\/div>\n  <\/div>\n\n  <style>@media screen and (min-width:90em){section.pb-post-type{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-post-type{padding:2.5rem 0}}section.pb-post-type.no-top-padding{padding-top:0!important}section.pb-post-type.no-bottom-padding{padding-bottom:0!important}section.pb-post-type.bg-storm .block-heading,section.pb-post-type.bg-storm .intro-text,section.pb-post-type.bg-storm 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.btn-wrap{text-align:center}@media screen and (min-width:90em){section.pb-post-type.layout-entry .btn-wrap{margin-top:5rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type.layout-entry .btn-wrap{margin-top:3.75rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type.layout-entry .btn-wrap{margin-top:3.125rem}}@media screen and (max-width:47.9375em){section.pb-post-type.layout-entry .btn-wrap{margin-top:2.5rem}}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-stormlight  width-narrow\" id=\"sources\">\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <h3>Quellen<\/h3>\n<ol class=\"sources\">\n<li>\n<p class=\"article-hed\">Where Companies Go Wrong with Learning and Development, <em>hbr.org\/2019\/10\/where-companies-go-wrong-with-learning-and-development<\/em><\/p>\n<\/li>\n<li>\n<p class=\"page_title\">Effective Goal Setting Could Help People with Depression, <em>goodtherapy.org\/blog\/effective-goal-setting-could-help-people-with-depression-0105171<\/em><\/p>\n<\/li>\n<li>\n<p class=\"sc-1xt8011-0 sc-qvufca-2 eluZQM hJuwwK\">More than half of UK workers want to find a new job, survey finds, <em>independent.co.uk\/news\/business\/news\/uk-workers-new-job-satisfaction-investors-in-people-a9272191.html<\/em><\/p>\n<\/li>\n<li>\n<p class=\"entry-title\">The Importance of Regular Feedback, <em>achievers.com\/blog\/the-importance-of-regular-feedback<\/em><\/p>\n<\/li>\n<\/ol>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    \n<\/section>","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie, warum Sie bei Ihren Lern- und Entwicklungsma\u00dfnahmen Evaluierungs- und Messmethoden einsetzen sollten.<\/p>\n","protected":false},"author":38,"featured_media":26483,"parent":32280,"menu_order":24,"template":"","learn-tax":[31,81],"class_list":["post-42949","learn","type-learn","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wie Sie Kennzahlen nutzen k\u00f6nnen, um Ihr L&amp;D zu f\u00f6rdern | Attensi<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, warum Sie bei Ihren Lern- und Entwicklungsma\u00dfnahmen Evaluierungs- und Messmethoden einsetzen sollten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/wie-sie-kennzahlen-nutzen-koennen-um-ihr-learning-und-development-zu-foerdern\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" 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