{"id":42469,"date":"2021-01-25T07:56:37","date_gmt":"2021-01-25T06:56:37","guid":{"rendered":"https:\/\/attensi.dev.kodeks.no\/?post_type=learn&#038;p=42469"},"modified":"2024-02-12T13:22:34","modified_gmt":"2024-02-12T12:22:34","slug":"qualifizieren-sie-ihren-pharma-aussendienst-fuer-die-neue-norm","status":"publish","type":"learn","link":"https:\/\/attensi.com\/de\/ressourcen\/insights\/qualifizieren-sie-ihren-pharma-aussendienst-fuer-die-neue-norm\/","title":{"rendered":"Qualifizieren Sie Ihren Pharma-Au\u00dfendienst f\u00fcr die neue Norm"},"content":{"rendered":"\n\n<section class=\"pb-hero  left-right bg-storm \" >\n\n  \n    <div class=\"block-inner\">\n      <div class=\"bg-grid grid cg-0 rg-0 full\">\n\n        \n        <div class=\"content-col\">\n          <div class=\"padding-el grid rg-50 rg-m-40 rg-s-30\">\n\n                          <div class=\"breadcrumbs\">\n                <div class=\"grid side-padding\">\n                  <div>\n                    <span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Gehe zu Attensi.\" href=\"https:\/\/attensi.com\/de\/\" class=\"home\" aria-current=\"page\"><span property=\"name\">Attensi<\/span><\/a><meta property=\"position\" content=\"1\"><\/span>                  <\/div>\n                <\/div>\n              <\/div>\n            \n            <div class=\"main-grid side-padding grid-12 ac standard\">\n              <div class=\"text-col grid-12 grid-m-8 grid-s-4 rg-75 rg-m-0 rg-s-25\">\n                <div class=\"inner-text-col\">\n\n                                      <h1>\n                                                                    <span style=\"font-size: 24px\">INSIGHTS<\/span><br>Qualifizieren Sie Ihren Pharma-Au\u00dfendienst f\u00fcr die neue Norm                                          <\/h1>\n                  \n                  \n                                          <p class=\"lead\">Bereiten Sie Ihre Mitarbeitenden mit einem gamifizierten Simulationstraining auf die Herausforderungen des Jahres 2021 vor. Heben Sie sich mit innovativen HCP-Tools, die auf Simulations- und Gamification-Technologie basieren, von der Masse ab. Verfolgen Sie die Ergebnisse anhand Ihrer KPIs und messen Sie die Auswirkungen auf Ihre Produktivit\u00e4t.<\/p>\n                    \n                  \n                <\/div>\n\n\n                \n              <\/div>\n\n              <div class=\"img-col mt-featured\">\n\n                \n                                      <div class=\"img-wrapper\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"1424\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"en ansatt innen legemiddelindustrien\" srcset=\"https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image.png 1680w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-1280x1085.png 1280w, https:\/\/attensi.com\/wp-content\/uploads\/pharma-featured-image-1536x1302.png 1536w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/>                    <\/div>\n\n   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section.pb-hero:first-child{padding-top:var(--header-height)}body:not(.wp-admin).headerstyle-dark-transparent section.pb-hero:first-child .content-col{padding-top:var(--header-height)}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-white no-bottom-padding width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <h2>Die Art und Weise, wie wir arbeiten, hat sich ver\u00e4ndert. Auch Ihr Training?<\/h2>\n<p>COVID-19 hat einen globalen digitalen Wandel ausgel\u00f6st, bei dem die meisten Interaktionen mit Vertretern des Gesundheitswesens jetzt online und nicht mehr in pers\u00f6nlichen Gespr\u00e4chen stattfinden. Es wird erwartet, dass diese Zunahme digitaler Interaktionen auch \u00fcber COVID-19 hinaus andauern wird und eine Aufstockung der Produktkenntnisse des Au\u00dfendienstes, der Fernverkaufsf\u00e4higkeiten, des Fachwissens \u00fcber digitale Kan\u00e4le, der analytischen Kenntnisse usw. rechtfertigt.<\/p>\n<ul>\n<li><strong>Gruppenunterrichtsr\u00e4ume<\/strong> sind auf absehbare Zeit keine Option.<\/li>\n<li><strong>Videos<\/strong> k\u00f6nnen remote konsumiert werden, bleiben aber eine passive Form des Lernens mit fehlender Beteiligung.<\/li>\n<li><strong>E-Learning ist zu linear<\/strong>, zu einschr\u00e4nkend und nicht so ansprechend, wie es ein interaktives Format sein sollte.<\/li>\n<\/ul>\n<p>Finden Sie noch heute heraus, wie gamifizierte Simulationstrainings Ihre Au\u00dfendienstmitarbeitenden mit den F\u00e4higkeiten ausstatten k\u00f6nnen, die sie brauchen, um das Jahr 2021 und dar\u00fcber hinaus zu meistern &#8211; mit positiven Auswirkungen auf Ihre Gesch\u00e4ftsziele, die Sie vorzeigen k\u00f6nnen.<\/p>\n<p><iframe loading=\"lazy\" title=\"Attensi for Healthcare and Pharma\" src=\"https:\/\/player.vimeo.com\/video\/338021623?h=bde91a9cd3&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<h2>Heben Sie sich mit innovativen HCP-Tools, die auf Simulations- und Gamification-Technologie basieren, von der Masse ab<\/h2>\n<p>Attensi kombiniert das Beste aus Psychologie, Lernen, Spielen und Branchenkenntnissen, um eine neue Kategorie von Trainingsl\u00f6sungen zu schaffen. Eine, die Ihre Kunden anspricht und inspiriert und, was am wichtigsten ist, einen messbaren Einfluss auf die KPIs Ihrer Organisation hat.<\/p>\n<p>Die Nutzer (HCPs) erhalten ein unmittelbares Feedback zu ihren Entscheidungen und Handlungen und k\u00f6nnen ihre Leistungen mit denen von Kollegen vergleichen &#8211; auch wenn sie anonym bleiben wollen.<\/p>\n<ul>\n<li>Da die Anforderungen der Kunden steigen, die Zeit f\u00fcr pers\u00f6nliche Gespr\u00e4che abnimmt und Webinare nicht mehr zeitgem\u00e4\u00df sind, sollten Sie die M\u00f6glichkeit in Betracht ziehen, den Vertretern des Gesundheitswesens gamifizierte Simulationen anzubieten.<\/li>\n<li>Gamifizierte Simulationen sind eine gro\u00dfartige M\u00f6glichkeit f\u00fcr \u00c4rzte des Gesundheitswesens, sich mit neuen Richtlinien und Marken vertraut zu machen und ihre F\u00e4higkeiten auf unterhaltsame und ansprechende Weise zu testen.<\/li>\n<li>Vertreter des Gesundheitswesens stehen immer unter Zeitdruck, aber sie m\u00fcssen Zeit finden, um in einer immer komplexeren Landschaft neuer Marken und aktualisierter Richtlinien auf dem Laufenden zu bleiben. Mit kompakten Trainingseinheiten, die so konzipiert sind, dass sie das Lernen optimieren, und die jederzeit und \u00fcberall zug\u00e4nglich sind, ist dies nun m\u00f6glich.<\/li>\n<li>Den meisten Pharmaunternehmen f\u00e4llt es schwer, ihre Kunden zu begeistern und sich von der Masse abzuheben, und doch wollen sie alle als die innovativsten wahrgenommen werden und den Kunden die beste Wissenschaft bieten. Die innovativsten zu sein bedeutet in vielen F\u00e4llen auch, die Wissenschaft auf innovative Weise zu pr\u00e4sentieren.<\/li>\n<\/ul>\n<p>In einem gemischten Ansatz, zusammen mit regelm\u00e4\u00dfigen Treffen und Webinaren, erhalten Sie mehr Kontaktpunkte und ein besseres Verst\u00e4ndnis daf\u00fcr, wie gut Ihre Schl\u00fcsselbotschaften und wissenschaftlichen Updates bei Ihren wichtigsten Kunden ankommen.<\/p>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    <style>@media screen and (min-width:90em){section.pb-texteditor{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-texteditor{padding:2.5rem 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(min-width:90em){section.pb-texteditor.width-broader .main-grid .text-section{grid-column:3\/-3}section.pb-texteditor.width-broader .main-grid.left-align-container .text-section{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-broader .main-grid .text-section{grid-column:2\/-2}section.pb-texteditor.width-broader .main-grid.left-align-container .text-section{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-broader .main-grid .text-section{grid-column:1\/-1;padding-left:5%;padding-right:5%}}@media screen and (max-width:47.9375em){section.pb-texteditor.width-broader .main-grid .text-section{grid-column:1\/-1;padding-right:5%}}@media screen and (min-width:90em){section.pb-texteditor.width-full .main-grid>div{grid-column:2\/-2}section.pb-texteditor.width-full .main-grid.left-align-container>div{-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-full .main-grid>div{grid-column:2\/-2}section.pb-texteditor.width-full .main-grid.left-align-container>div{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-full .main-grid>div{grid-column:1\/-1}}@media screen and (max-width:47.9375em){section.pb-texteditor.width-full .main-grid>div{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-texteditor.width-broader blockquote{margin-left:10%;margin-right:10%}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-broader blockquote{margin-left:8%;margin-right:8%}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-broader blockquote{margin-left:9%;margin-right:9%}}@media screen and (min-width:90em){section.pb-texteditor.width-full blockquote{margin-left:10%;margin-right:10%}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-full blockquote{margin-left:8%;margin-right:8%}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-full blockquote{margin-left:9%;margin-right:9%}}<\/style>\n<\/section>\n\n\n<section class=\"pb-share bg-white\">\n    <div class=\"block-inner\">\n        <div class=\"grid side-padding rg-15 align-grid\">\n\n            <h2>Teilen auf:<\/h2>\n            <div>\n                <ul class=\"sharing\">\n                    <li class=\"sharing-link\">\n                        <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fattensi.com%2Fde%2Fressourcen%2Finsights%2Fqualifizieren-sie-ihren-pharma-aussendienst-fuer-die-neue-norm%2F\" aria-label=\"Facebook\">\n                            Facebook\n                        <\/a>\n                    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    <\/div>\n    <\/div>\n\n    <style>section.pb-share.bg-white{background-color:#FFFFFF}section.pb-share.bg-storm{background:#1B2231}section.pb-share.bg-stormlight{background:#20293C}section.pb-share.bg-storm h2,section.pb-share.bg-storm ul li a,section.pb-share.bg-stormlight h2,section.pb-share.bg-stormlight ul li a{color:#FFFFFF}section.pb-share .block-inner{padding:1.875rem 0}section.pb-share h2{line-height:1.5}@media screen and (min-width:90em){section.pb-share h2{font-size:1.25rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-share h2{font-size:1.125rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-share h2{font-size:1.25rem}}@media screen and (max-width:47.9375em){section.pb-share h2{font-size:1.125rem}}section.pb-share h2{color:#000000}@media screen and (min-width:62.0625em){section.pb-share .align-grid{-webkit-box-pack:end;-ms-flex-pack:end;justify-content:end}}section.pb-share ul{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:row wrap;flex-flow:row wrap;margin:-0.3125rem -0.625rem;list-style:none;padding:0}section.pb-share ul li{padding:0.3125rem}section.pb-share ul li a{display:inline-block;padding:0.3125rem;color:#000000;-webkit-transition:opacity 0.3s;transition:opacity 0.3s}section.pb-share ul li a:hover{opacity:0.7}<\/style>\n<\/section>\n\n\n<section class=\"pb-contact bg-stormlight  layout-stacked\" >\n    <div class=\"bg-grid full grid cg-0 rg-0\">\n\n                    <div class=\"bg-col\"><img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Graphic-Background-new-1.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div>        \n        <div class=\"content-col\">\n\n            <div class=\"structure-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n                                    <div class=\"intro-section fade-me\">\n\n                        \n                                                                                    <h2 class=\"block-heading\">Sind Sie bereit, <span>Ihr Training auf das n\u00e4chste Level zu bringen?<\/span><\/h2>\n                                                    \n                        \n                    <\/div>\n                \n                \n                <div class=\"form-col\">\n\n                                            \n                            \n                        \n                            \n                        \n                                                            <div class=\"form-wrapper fade-me\">\n\n                                    \n                                                                            \n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 26059872,\n\t\t\t\t\t\t\t\t\tformId: \"22d945b3-62ce-42d6-88cb-6dc41482bd95\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1778092994000-7984287100\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1778092994000-7984287100\"><\/div>                                    \n                                <\/div>\n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                 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(max-width:47.9375em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:1\/-1}}<\/style>\n<\/section>\n\n\n<section class=\"pb-post-type bg-storm layout-entry \" >\n\n  <div class=\"side-padding grid\">\n    <div>\n\n                        <h2 class=\"block-heading no-text\">Das k\u00f6nnte Sie auch interessieren<\/h2>\n              \n      \n      \n\n        \n        \n                      <div class=\"flex-grid center col-4\">\n                        \n                \n<article class=\"post-types-card standard-title\">\n  <div class=\"wrapper grid acs rg-20 rg-m-20 rg-s-15\">\n\n    \n              <div class=\"top always-show\">\n          <a class=\"wrapper-link\" href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/dei-wie-koennen-sie-echten-mehrwert-schaffen\/\">\n            <div class=\"img-wrapper\">\n              <img 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