{"id":41320,"date":"2022-06-27T17:45:11","date_gmt":"2022-06-27T15:45:11","guid":{"rendered":"https:\/\/attensi.dev.kodeks.no\/?post_type=learn&#038;p=41320"},"modified":"2024-02-13T08:00:08","modified_gmt":"2024-02-13T07:00:08","slug":"gen-z-chance-oder-bedrohung-fuer-den-einzelhandel","status":"publish","type":"learn","link":"https:\/\/attensi.com\/de\/ressourcen\/insights\/gen-z-chance-oder-bedrohung-fuer-den-einzelhandel\/","title":{"rendered":"Gen Z: Chance oder Bedrohung f\u00fcr den Einzelhandel?"},"content":{"rendered":"\n\n<section class=\"pb-hero  left-right bg-storm \" >\n\n  \n    <div class=\"block-inner\">\n      <div class=\"bg-grid grid cg-0 rg-0 full\">\n\n        \n        <div class=\"content-col\">\n          <div class=\"padding-el grid rg-50 rg-m-40 rg-s-30\">\n\n                          <div class=\"breadcrumbs\">\n                <div class=\"grid side-padding\">\n                  <div>\n                    <span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Gehe zu Attensi.\" href=\"https:\/\/attensi.com\/de\/\" class=\"home\" aria-current=\"page\"><span property=\"name\">Attensi<\/span><\/a><meta property=\"position\" content=\"1\"><\/span>                  <\/div>\n                <\/div>\n              <\/div>\n            \n            <div class=\"main-grid side-padding grid-12 ac standard\">\n              <div class=\"text-col grid-12 grid-m-8 grid-s-4 rg-75 rg-m-0 rg-s-25\">\n                <div class=\"inner-text-col\">\n\n                                      <h1>\n                                                                    <span style=\"font-size: 24px\">INSIGHTS<\/span><br>Gen Z: Chance oder Bedrohung f\u00fcr den Einzelhandel?                                          <\/h1>\n                  \n                  \n                                          <p class=\"lead\">Die Generation Z stellt eine gro\u00dfe Chance f\u00fcr den Einzelhandel dar. Madeleine Porter von Attensi wirft einen Blick darauf, wie man von den neuesten Kunden im Einzelhandel profitieren kann.<\/p>\n                    \n                  \n                <\/div>\n\n\n                \n              <\/div>\n\n              <div class=\"img-col mt-featured\">\n\n                \n                                      <div class=\"img-wrapper\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Retail-Week_2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/attensi.com\/wp-content\/uploads\/Retail-Week_2.jpg 1920w, https:\/\/attensi.com\/wp-content\/uploads\/Retail-Week_2-1280x853.jpg 1280w, https:\/\/attensi.com\/wp-content\/uploads\/Retail-Week_2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                    <\/div>\n\n                  \n                \n              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section.pb-hero:first-child{padding-top:var(--header-height)}body:not(.wp-admin).headerstyle-dark-transparent section.pb-hero:first-child .content-col{padding-top:var(--header-height)}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-white no-bottom-padding width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <p><sup><em>Dieser Artikel wurde urspr\u00fcnglich von\u00a0<a href=\"https:\/\/www.retail-week.com\/retail-voice\/gen-z-your-greatest-retail-opportunity-or-biggest-threat\/7041902.article?authent=1\" target=\"_blank\" rel=\"noopener\">Retail Week<\/a><\/em> ver\u00f6ffentlicht.<\/sup><\/p>\n<h2 id=\"Shaping_the_future_of_retail\" class=\"larger-h2\">Die Zukunft des Einzelhandels gestalten<\/h2>\n<p>Die Generation Z ist auf dem Vormarsch \u2013 und sie wei\u00df, was sie von ihrem Einkaufserlebnis erwartet.<\/p>\n<p>Die zwischen 1997 und 2012 geborene Generation der Digital Natives ist erwachsen geworden und verf\u00fcgt \u00fcber ein dickes Bankguthaben. Nach Angaben der Bank of America wird ihr Einkommen bis 2031 33 Billionen Dollar erreichen und damit das Einkommen der Millennials \u00fcbertreffen.<\/p>\n<p>Doch um bei der Generation Z anzukommen, muss Ihre Marke bei ihnen Anklang finden. Wie der Gesch\u00e4ftsf\u00fchrer von Attensi UK, Krister Kristiansen, betont: \u201eDie Generation Z hat ihr erstes Smartphone im Alter von 12 Jahren bekommen \u2013 also w\u00e4hrend ihrer pr\u00e4genden Jahre \u2013 und sie sprechen eine andere Sprache.<\/p>\n<blockquote><p>Einzelh\u00e4ndler, die ihre Sprache sprechen, werden erfolgreich sein, wenn es darum geht, sie in Kunden und Mitarbeitende zu verwandeln.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2 id=\"Research_review_repeat\">Recherchieren, pr\u00fcfen, wiederholen<\/h2>\n<p>Da sie h\u00e4ufig die sozialen Medien nutzen, k\u00f6nnen sich die Verbraucher der Generation Z mit nur wenigen Fingertipps nicht nur von den Produkten, sondern auch von den Erlebnissen einen Eindruck verschaffen, die sie in den Gesch\u00e4ften erwarten.<\/p>\n<p>Sie teilen auch sehr gerne Meinung online mit. Accenture hat herausgefunden, dass 70% Bewertungen geschrieben haben und 40% regelm\u00e4\u00dfig Bewertungen schreiben.<\/p>\n<p>Eine negative Bewertung in einer Filiale kann bedeuten, dass sich die Gen Z im ganzen Land von ihr verabschieden. Daher ist es wichtig, konsistente und skalierbare Trainings anzubieten und einen Ma\u00dfstab f\u00fcr Ihr gesamtes Unternehmen zu schaffen.<\/p>\n<p>Und wenn Sie in der Lage sind, den Fortschritt zu verfolgen und die Mitarbeiter anhand von KPIs zu messen, k\u00f6nnen Sie schnell feststellen, in welchen Bereichen Verbesserungen erforderlich sind.<\/p>\n<p>Trotz ihrer Abh\u00e4ngigkeit von der digitalen Welt geht diese Bev\u00f6lkerungsgruppe gerne aus, 81% bevorzugen laut der Unternehmensberatungsfirma Kearney den Einkauf in station\u00e4ren Gesch\u00e4ften.<\/p>\n<p>Wenn Sie es richtig machen, wird die Generation Z viel Geld ausgeben, den Kauf wiederholen und eine positive Bewertung schreiben.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Knowledge_has_shopper_pulling_power\" dir=\"ltr\">Wissen hat Anziehungskraft<\/h2>\n<p>Die Generation Z ist eine anspruchsvolle digitale Generation, die von Mitarbeitenden im Verkauf erwartet, dass sie sich auskennen. Doch es ist keine leichte Aufgabe, daf\u00fcr zu sorgen, dass die Mitarbeitenden die Besonderheiten verschiedener Produkte verstehen.<\/p>\n<p>Bringen Sie sie jedoch in eine spielerische mobile Umgebung, die sie dazu motiviert, Minispiele, lebensnahe Kundenszenarien und Quizspiele zu spielen, und sie werden bald zu Produktfachleuten.<\/p>\n<p><em>\u201cDie Generation Z ist eine anspruchsvolle digitale Generation, die von ihren Mitarbeitern erwartet, dass sie sich auskennen, aber es ist nicht einfach, sicherzustellen, dass die Besch\u00e4ftigten die Besonderheiten mehrerer Produkte verstehen\u201d<\/em><\/p>\n<p dir=\"ltr\">Ein Partner im Einzelhandel konnte feststellen, dass ein Simulationstraining dazu beitrug, das Selbstvertrauen der Nachwuchsmanager in ihre F\u00fchrungsqualit\u00e4ten um 22% zu steigern.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/attensi.com\/de\/erfolgsgeschichten\/einzelhandel-service\/gamified-training-steigert-den-geraeteumsatz-der-bsh-um-262\/\">Bei Bosch Siemens Hausger\u00e4te stieg der Umsatz mit High-End-Ger\u00e4ten dank der erstklassigen Produktkenntnisse um mehr als 26%.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Gen Z wird gr\u00fcn<\/h2>\n<p>Diese Generation konzentriert sich darauf, ihren CO2-Fu\u00dfabdruck zu verringern, ihren Verbrauch zu reduzieren, kleinere Lieferanten zu unterst\u00fctzen und bereits besessene Gegenst\u00e4nde zu kaufen.<\/p>\n<p>Einem Bericht des Pew Research Center aus dem Jahr 2021 zufolge stehen Umweltbelange ganz oben auf der Agenda: 67% der Befragten stuften sie als eine ihrer gr\u00f6\u00dften gesellschaftlichen Sorgen ein, w\u00e4hrend 37% angaben, dass dies ihre gr\u00f6\u00dfte Sorge sei.<\/p>\n<p>Wenn Ihre Mitarbeitenden die positive Einstellung Ihres Unternehmens zur Nachhaltigkeit vermitteln k\u00f6nnen, ist die Generation Z bereit, daf\u00fcr einen Aufpreis zu zahlen. Tats\u00e4chlich ist diese Bev\u00f6lkerungsgruppe bereit, 10% mehr f\u00fcr nachhaltige Produkte auszugeben, so das Erfahrungsmanagement-Unternehmen First Insight.<\/p>\n<p>&nbsp;<\/p>\n<h2>Lernen, wie es Gen Z versteht<\/h2>\n<p>Es ist klar, dass die Generation Z alles, was digital ist, verinnerlicht hat.<\/p>\n<p>Sie sind es gewohnt, f\u00fcr Dinge wie die theoretische F\u00fchrerscheinpr\u00fcfung in kleinen Einheiten auf ihrem Handy zu lernen, wann und wo sie wollen. Und genau so erwarten sie auch, dass die Gesch\u00e4ftswelt funktioniert.<\/p>\n<p>Die Tatsache, dass sie st\u00e4ndig mit ihren Smartphones besch\u00e4ftigt sind, kann ihre Entwicklung beschleunigen, vor allem wenn man bedenkt, dass etwa 51% der Talente der Generation Z am besten durch praktische Lernerfahrungen lernen, w\u00e4hrend nur 12% durch Zuh\u00f6ren lernen, so das Weltwirtschaftsforum.<\/p>\n<p>Deshalb ist die Bereitstellung einer angenehmen Lernerfahrung auf unterschiedlichen Ger\u00e4ten f\u00fcr die Arbeitskr\u00e4fte von heute entscheidend. Arbeitgeber, denen es gelingt, Schulungen zu entwickeln, die sich an deren Lerngewohnheiten orientieren, werden sich nicht nur \u00fcber ein h\u00f6heres Engagement freuen k\u00f6nnen, sondern auch \u00fcber gr\u00f6\u00dfere Gewinne.<\/p>\n<p>Und falls Sie sich Sorgen machen, dass digitales Lernen nur etwas f\u00fcr die Neuen ist: Wir haben herausgefunden, dass die Spitzenkr\u00e4fte in jedem Alter sein k\u00f6nnen. Ja, sogar Babyboomer.<\/p>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    <style>@media screen and (min-width:90em){section.pb-texteditor{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-texteditor{padding:2.5rem 0}}section.pb-texteditor.no-top-padding{padding-top:0!important}section.pb-texteditor.no-bottom-padding{padding-bottom:0!important}section.pb-texteditor.bg-storm{background:#1B2231}section.pb-texteditor.bg-stormlight{background:#20293C}section.pb-texteditor.bg-storm :not(.btn),section.pb-texteditor.bg-storm ul li::marker,section.pb-texteditor.bg-stormlight :not(.btn),section.pb-texteditor.bg-stormlight ul li::marker{color:#FFFFFF}section.pb-texteditor.bg-storm .the-content blockquote,section.pb-texteditor.bg-stormlight 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class=\"block-inner\">\n        <div class=\"grid side-padding rg-15 align-grid\">\n\n            <h2>Teilen auf:<\/h2>\n            <div>\n                <ul class=\"sharing\">\n                    <li class=\"sharing-link\">\n                        <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fattensi.com%2Fde%2Fressourcen%2Finsights%2Fgen-z-chance-oder-bedrohung-fuer-den-einzelhandel%2F\" aria-label=\"Facebook\">\n                            Facebook\n                        <\/a>\n                    <\/li>\n                    <li class=\"sharing-link\" aria-label=\"X\/Twitter\">\n                        <a href=\"http:\/\/twitter.com\/share?text=Gen Z: Chance oder Bedrohung f\u00fcr den Einzelhandel?&#038;url=https%3A%2F%2Fattensi.com%2Fde%2Fressourcen%2Finsights%2Fgen-z-chance-oder-bedrohung-fuer-den-einzelhandel%2F\">\n                            X\/Twitter\n                        <\/a>\n                    <\/li>\n                    <li 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grid cg-0 rg-0\">\n\n                    <div class=\"bg-col\"><img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Graphic-Background-new-1.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div>        \n        <div class=\"content-col\">\n\n            <div class=\"structure-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n                                    <div class=\"intro-section fade-me\">\n\n                        \n                                                                                    <h2 class=\"block-heading\">Sind Sie bereit, <span>Ihr Training auf das n\u00e4chste Level zu bringen?<\/span><\/h2>\n                                                    \n                        \n                    <\/div>\n                \n                \n                <div class=\"form-col\">\n\n                                            \n                            \n                        \n                            \n                        \n                                                            <div class=\"form-wrapper fade-me\">\n\n                                    \n                                                                            \n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 26059872,\n\t\t\t\t\t\t\t\t\tformId: \"22d945b3-62ce-42d6-88cb-6dc41482bd95\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776626755000-0881806323\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776626755000-0881806323\"><\/div>                                    \n                                <\/div>\n                            \n                        \n                 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.structure-grid .text-col{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6}section.pb-contact.layout-standard .structure-grid .form-col{-ms-grid-column:7;-ms-grid-column-span:6;grid-column:7\/13}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact.layout-standard .structure-grid .intro-section{grid-column:3\/-3}section.pb-contact.layout-standard .structure-grid .text-col{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6}section.pb-contact.layout-standard .structure-grid .form-col{-ms-grid-column:7;-ms-grid-column-span:6;grid-column:7\/13}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact.layout-standard .structure-grid .form-col,section.pb-contact.layout-standard .structure-grid .intro-section,section.pb-contact.layout-standard .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-standard .structure-grid .form-col,section.pb-contact.layout-standard 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(max-width:62em){section.pb-contact.layout-flipped .structure-grid .form-col,section.pb-contact.layout-flipped .structure-grid .intro-section,section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-flipped .structure-grid .form-col,section.pb-contact.layout-flipped .structure-grid .intro-section,section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-contact.layout-stacked .structure-grid .intro-section{grid-column:4\/-4}section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:5\/-5}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact.layout-stacked .structure-grid .intro-section{grid-column:3\/-3}section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:4\/-4}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:1\/-1}}<\/style>\n<\/section>\n\n\n<section class=\"pb-post-type bg-storm layout-entry \" >\n\n  <div class=\"side-padding grid\">\n    <div>\n\n                        <h2 class=\"block-heading no-text\">Das k\u00f6nnte Sie auch interessieren<\/h2>\n              \n      \n      \n\n        \n        \n                      <div class=\"flex-grid center col-4\">\n                        \n                \n<article class=\"post-types-card standard-title\">\n  <div 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and (max-width:47.9375em){section.pb-post-type{padding:2.5rem 0}}section.pb-post-type.no-top-padding{padding-top:0!important}section.pb-post-type.no-bottom-padding{padding-bottom:0!important}section.pb-post-type.bg-storm .block-heading,section.pb-post-type.bg-storm .intro-text,section.pb-post-type.bg-storm .pagination-wrap .page-numbers,section.pb-post-type.bg-stormlight .block-heading,section.pb-post-type.bg-stormlight .intro-text,section.pb-post-type.bg-stormlight .pagination-wrap .page-numbers{color:#FFFFFF}section.pb-post-type.bg-storm .btn,section.pb-post-type.bg-stormlight .btn{color:#FFFFFF;border-color:#FFFFFF}section.pb-post-type.bg-storm .btn:after,section.pb-post-type.bg-stormlight .btn:after{background-color:#56BCCF}section.pb-post-type.bg-storm .btn:hover,section.pb-post-type.bg-stormlight .btn:hover{background:rgba(86,188,207,0.2)}section.pb-post-type.bg-storm .pagination-wrap .page-numbers.current,section.pb-post-type.bg-stormlight .pagination-wrap .page-numbers.current{background:rgba(255,255,255,0.1)}section.pb-post-type.bg-storm{background:#1B2231}section.pb-post-type.bg-stormlight{background:#20293C}@-webkit-keyframes fadein{0%{opacity:0;-webkit-transform:scale(0.8);transform:scale(0.8)}to{opacity:1}}@keyframes fadein{0%{opacity:0;-webkit-transform:scale(0.8);transform:scale(0.8)}to{opacity:1}}@-webkit-keyframes fadeout{0%{opacity:1}to{opacity:0;-webkit-transform:scale(0.8);transform:scale(0.8)}}@keyframes fadeout{0%{opacity:1}to{opacity:0;-webkit-transform:scale(0.8);transform:scale(0.8)}}section.pb-post-type .post-types-card .wrapper{height:100%;overflow:visible}@media screen and (max-width:47.9375em){section.pb-post-type .post-types-card .wrapper .top.hide-on-mobile{display:none}}section.pb-post-type .post-types-card .wrapper .bottom h3{line-height:1.3;color:#FFFFFF}@media screen and (min-width:62.0625em){section.pb-post-type .post-types-card .wrapper .bottom h3{font-size:1.375rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type .post-types-card .wrapper .bottom h3{font-size:1.375rem}}@media screen and (max-width:47.9375em){section.pb-post-type .post-types-card .wrapper .bottom h3{font-size:1.25rem}}section.pb-post-type .post-types-card .wrapper .bottom .read-more-wrapper a{display:-webkit-inline-box;display:-ms-inline-flexbox;display:inline-flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:inherit;text-decoration:none;font-weight:900}section.pb-post-type .post-types-card .wrapper .bottom .read-more-wrapper a:after{margin-left:0.5rem;display:inline-block;position:relative;content:\"\";-webkit-mask-position:center;mask-position:center;-webkit-mask-size:100%;mask-size:100%;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-image:url(\"\/wp-content\/themes\/attensi2022-live\/assets\/arrow.svg\");mask-image:url(\"\/wp-content\/themes\/attensi2022-live\/assets\/arrow.svg\");background-color:#56BCCF;height:0.9375rem;width:0.9375rem;min-height:0.9375rem;min-width:0.9375rem;-webkit-transition:-webkit-transform 0.3s;transition:-webkit-transform 0.3s;transition:transform 0.3s;transition:transform 0.3s,-webkit-transform 0.3s}section.pb-post-type .post-types-card .wrapper .bottom .read-more-wrapper a:hover:after{-webkit-transform:translateX(3px);transform:translateX(3px)}section.pb-post-type .post-types-card .wrapper .bottom .read-more-wrapper a{color:#FFFFFF;line-height:1.5}section.pb-post-type .post-types-card .wrapper .bottom .read-more-wrapper a 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(max-width:47.9375em){section.pb-post-type .post-types-card.has-client-name .wrapper .bottom h3{font-size:1.5rem}}section.pb-post-type .post-types-card .wrapper .bottom .rep{border-top:0.0625rem solid #858d9f;color:#FFFFFF}section.pb-post-type .post-types-card .wrapper .bottom .rep .rep-row{-ms-grid-columns:auto 1fr;grid-template-columns:auto 1fr;border-bottom:0.0625rem solid #858d9f;padding:0.9375rem 0}section.pb-post-type .post-types-card .wrapper .bottom .rep .rep-row .icon-wrapper img{height:auto}@media screen and (min-width:90em){section.pb-post-type .post-types-card .wrapper .bottom .rep .rep-row .icon-wrapper img{width:2.25rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type .post-types-card .wrapper .bottom .rep .rep-row .icon-wrapper img{width:2.125rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type .post-types-card .wrapper .bottom .rep .rep-row .icon-wrapper img{width:2.125rem}}@media screen and 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.wrapper .bottom .rep .rep-row .text{font-size:1.25rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type .post-types-card .wrapper .bottom .rep .rep-row .text{font-size:1.125rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type .post-types-card .wrapper .bottom .rep .rep-row .text{font-size:1.125rem}}@media screen and (max-width:47.9375em){section.pb-post-type .post-types-card .wrapper .bottom .rep .rep-row .text{font-size:1rem}}section.pb-post-type.layout-archive .filters .dropdown a{color:#FFFFFF;cursor:pointer}section.pb-post-type.layout-archive .filters .dropdown .filter-list{width:100%;list-style:none}@media screen and (min-width:62.0625em){section.pb-post-type.layout-archive .filters{margin-bottom:5rem}section.pb-post-type.layout-archive .filters .dropdown button.init{display:none}section.pb-post-type.layout-archive .filters .dropdown 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solid #FFFFFF;text-align:initial;max-width:31.25rem;-webkit-transition:opacity 0.3s,margin 0.3s,height 0.3s;transition:opacity 0.3s,margin 0.3s,height 0.3s;opacity:0;pointer-events:none;margin-top:0.1875rem;height:0}section.pb-post-type.layout-archive .filters .dropdown .filter-list.active{opacity:1;pointer-events:auto;margin-top:0.375rem;height:auto;padding:2.5rem}section.pb-post-type.layout-archive .filters .dropdown .filter-list li.filter a{padding:0.4375rem 0;display:block;text-decoration:none;color:#FFFFFF;font-size:1rem}section.pb-post-type.layout-archive .filters .dropdown .filter-list li.filter.active a{font-weight:900}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type.layout-archive .filters{margin-bottom:3.125rem}}@media screen and (max-width:47.9375em){section.pb-post-type.layout-archive .filters{margin-bottom:1.875rem}}section.pb-post-type.layout-archive .post-types-card,section.pb-post-type.layout-archive .pre-load{-webkit-animation:fadein 0.3s 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