{"id":40733,"date":"2023-01-25T08:41:58","date_gmt":"2023-01-25T07:41:58","guid":{"rendered":"https:\/\/attensi.dev.kodeks.no\/?post_type=learn&#038;p=40733"},"modified":"2024-02-13T08:19:44","modified_gmt":"2024-02-13T07:19:44","slug":"omnichannel-schaffen-sie-ein-nahtloses-einkaufserlebnis","status":"publish","type":"learn","link":"https:\/\/attensi.com\/de\/ressourcen\/insights\/omnichannel-schaffen-sie-ein-nahtloses-einkaufserlebnis\/","title":{"rendered":"Omnichannel: Schaffen Sie ein nahtloses Einkaufserlebnis"},"content":{"rendered":"\n\n<section class=\"pb-hero  left-right bg-storm \" >\n\n  \n    <div class=\"block-inner\">\n      <div class=\"bg-grid grid cg-0 rg-0 full\">\n\n        \n        <div class=\"content-col\">\n          <div class=\"padding-el grid rg-50 rg-m-40 rg-s-30\">\n\n                          <div class=\"breadcrumbs\">\n                <div class=\"grid side-padding\">\n                  <div>\n                    <span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Gehe zu Attensi.\" href=\"https:\/\/attensi.com\/de\/\" class=\"home\" aria-current=\"page\"><span property=\"name\">Attensi<\/span><\/a><meta property=\"position\" content=\"1\"><\/span>                  <\/div>\n                <\/div>\n              <\/div>\n            \n            <div class=\"main-grid side-padding grid-12 ac standard\">\n              <div class=\"text-col grid-12 grid-m-8 grid-s-4 rg-75 rg-m-0 rg-s-25\">\n                <div class=\"inner-text-col\">\n\n                                      <h1>\n                                                                    <span style=\"font-size: 24px\">INSIGHTS<\/span><br>Omnichannel: Schaffen Sie ein nahtloses Einkaufserlebnis                                          <\/h1>\n                  \n                  \n                                          <p class=\"lead\">Ganze 73% der Kunden nutzen w\u00e4hrend ihres Einkaufs mehrere Kan\u00e4le &#8211; von station\u00e4ren Gesch\u00e4ften bis hin zu sozialen Medien.<\/p>\n                    \n                  \n                <\/div>\n\n\n                \n              <\/div>\n\n              <div class=\"img-col mt-featured\">\n\n                \n                                      <div class=\"img-wrapper\">\n                      <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1251\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Retail-story-block-1-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"the fragrance shop employee playing attensi skills on her phone\" srcset=\"https:\/\/attensi.com\/wp-content\/uploads\/Retail-story-block-1-scaled.jpg 2048w, https:\/\/attensi.com\/wp-content\/uploads\/Retail-story-block-1-1536x938.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>                    <\/div>\n\n                  \n                \n              <\/div>\n\n            <\/div>\n\n          <\/div>\n\n        <\/div>\n      <\/div>\n    <\/div>\n\n  \n\n  <style>section.pb-hero.bg-storm{background:#1B2231}section.pb-hero.bg-stormlight{background:#20293C}section.pb-hero h1 span:not(.heading-icon){color:#56BCCF}section.pb-hero .lead{line-height:1.5;font-family:\"avenir-book\",sans-serif}@media screen and (min-width:90em){section.pb-hero .lead{font-size:1.625rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-hero .lead{font-size:1.125rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-hero .lead{font-size:1.25rem}}@media screen and (max-width:47.9375em){section.pb-hero .lead{font-size:1.25rem}}section.pb-hero ul.buttons{list-style:none;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:row wrap;flex-flow:row wrap}@media screen and (min-width:62.0625em){section.pb-hero ul.buttons{margin:-0.6875rem}section.pb-hero ul.buttons 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(max-width:62em){section.pb-hero.full-bg .heading-icon img{width:4.0625rem}}@media screen and (max-width:47.9375em){section.pb-hero.full-bg .heading-icon img{width:2.5rem}}section.pb-hero.full-bg .bg-grid .bg-col .herooverlay{position:absolute;left:0;width:100%;height:100%;bottom:0;opacity:0.3}@media screen and (min-width:62.0625em){section.pb-hero.full-bg .block-inner.flipped .bg-grid .bg-col .herooverlay{background:-webkit-gradient(linear,left top,right top,from(rgba(27,34,49,0)),to(#1b2231));background:linear-gradient(90deg,rgba(27,34,49,0) 0%,#1b2231 100%)}}@media screen and (max-width:62em){section.pb-hero.full-bg .block-inner.flipped .bg-grid .bg-col .herooverlay{background:rgba(27,34,49,0.7)}}@media screen and (min-width:62.0625em){section.pb-hero.full-bg .block-inner.standard .bg-grid .bg-col .herooverlay{background:-webkit-gradient(linear,left top,right top,from(#1b2231),to(rgba(27,34,49,0)));background:linear-gradient(90deg,#1b2231 0%,rgba(27,34,49,0) 100%)}}@media screen and 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section.pb-hero:first-child{padding-top:var(--header-height)}body:not(.wp-admin).headerstyle-dark-transparent section.pb-hero:first-child .content-col{padding-top:var(--header-height)}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-white  width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <p>Ganze 73% der Kunden1 nutzen mehrere Kan\u00e4le \u2013 von station\u00e4ren Gesch\u00e4ften bis hin zu sozialen Medien \u2013 w\u00e4hrend ihres Einkaufsbummels.<\/p>\n<p>Deshalb ist es so wichtig, das Omnichannel-Erlebnis richtig zu gestalten. Wenn der Omnichannel-Ansatz im Einzelhandel effektiv umgesetzt wird, bietet er den Kunden ein konsistentes Erlebnis \u00fcber alle Online- und Offline-Kan\u00e4le und Ber\u00fchrungspunkte hinweg. Das bedeutet, dass Einzelh\u00e4ndler ihre Kunden dort erreichen k\u00f6nnen, wo sie Produkte kaufen m\u00f6chten.<\/p>\n<p>Das ist schwieriger als man denkt, wenn man ber\u00fccksichtigt, dass die Touchpoints der Kaufentscheidung von zwei auf sechs gestiegen sind2.\u00a0 Und vielleicht ist das auch der Grund, warum nur 28% der B2C-Unternehmen3 ihre Kunden \u00fcber alle Kan\u00e4le bedienen.<\/p>\n<p>Aber wenn Sie Omnichannel richtig machen, k\u00f6nnen Sie erwarten, dass Ihre Engagement-Rate auf 19% ansteigt, verglichen mit einer Engagement-Rate von 5,4% f\u00fcr einen einzelnen Kanal, laut der 2019 Omnisend Studie4.<\/p>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    <style>@media screen and (min-width:90em){section.pb-texteditor{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor{padding:4rem 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.text-section{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-texteditor.width-broader .main-grid .text-section{grid-column:3\/-3}section.pb-texteditor.width-broader .main-grid.left-align-container .text-section{-ms-grid-column:1;-ms-grid-column-span:8;grid-column:1\/9}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-broader .main-grid .text-section{grid-column:2\/-2}section.pb-texteditor.width-broader .main-grid.left-align-container .text-section{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-broader .main-grid .text-section{grid-column:1\/-1;padding-left:5%;padding-right:5%}}@media screen and (max-width:47.9375em){section.pb-texteditor.width-broader .main-grid .text-section{grid-column:1\/-1;padding-right:5%}}@media screen and (min-width:90em){section.pb-texteditor.width-full .main-grid>div{grid-column:2\/-2}section.pb-texteditor.width-full .main-grid.left-align-container>div{-ms-grid-column:1;-ms-grid-column-span:10;grid-column:1\/11}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-full .main-grid>div{grid-column:2\/-2}section.pb-texteditor.width-full .main-grid.left-align-container>div{-ms-grid-column:1;-ms-grid-column-span:11;grid-column:1\/12}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-full .main-grid>div{grid-column:1\/-1}}@media screen and (max-width:47.9375em){section.pb-texteditor.width-full .main-grid>div{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-texteditor.width-broader blockquote{margin-left:10%;margin-right:10%}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-broader blockquote{margin-left:8%;margin-right:8%}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-broader blockquote{margin-left:9%;margin-right:9%}}@media screen and (min-width:90em){section.pb-texteditor.width-full blockquote{margin-left:10%;margin-right:10%}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-texteditor.width-full blockquote{margin-left:8%;margin-right:8%}}@media screen and (min-width:48em) and (max-width:62em){section.pb-texteditor.width-full blockquote{margin-left:9%;margin-right:9%}}<\/style>\n<\/section>\n\n\n<section class=\"pb-accordion bg-white no-top-padding\" >\n\n  <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n          <div class=\"intro-section fade-me\">\n\n        \n        \n                  <div class=\"intro-text narrow\">\n            <h2>Die Customer Journey umfasst f\u00fcnf wichtige Schritte:<\/h2>\n          <\/div>\n        \n      <\/div>\n    \n\n\n          <div class=\"accordion-section fade-me\">\n        <div class=\"accordion\">\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">1. Wahrnehmung<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Dies ist der Zeitpunkt, an dem ein Kunde zum ersten Mal auf Ihr Produkt aufmerksam wird, z. B. \u00fcber soziale Medien, ein Ladengesch\u00e4ft, einen Influencer oder sogar durch Mundpropaganda, um nur einige zu nennen.<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">2. Abw\u00e4gung<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Er ist an Ihrem Angebot interessiert und beginnt, Ihr Produkt zu recherchieren. Wahrscheinlich besuchen sie Ihre Website, melden sich f\u00fcr Testversionen an, lesen Bewertungen und halten Ausschau nach Rabatten.<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">3. Kauf<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Dieser Schritt ist offensichtlich \u2013 der Kunde kauft das Produkt entweder online oder im Gesch\u00e4ft.<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">4. Kundenbindung<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Sie haben einen neuen Kunden gewonnen, und jetzt kommt der schwierige Teil: die Bindung an den Kunden. Um ihn als Kunden zu halten, ist es wichtig, dass Sie ihn nicht aus den Augen verlieren, indem Sie Sonderangebote f\u00fcr verwandte Produkte anbieten, ihn um Feedback bitten und mit ihm \u00fcber personalisierte E-Mails in Kontakt bleiben.<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n          \n            <div class=\"accordion-item\">\n              <button class=\"accordion-header\">\n\n                <span class=\"h3\">5. Empfehlung<\/span>\n                <span class=\"plus-minus\"><\/span>\n\n              <\/button>\n              <div class=\"accordion-body\">\n                <div>\n\n                  \n                                          <div class=\"the-content \">\n                                                                          <p>Dies ist der Moment, in dem Sie wirklich gewinnen. Der Kunde wird im Wesentlichen zum Botschafter Ihrer Marke, indem er Ihre Produkte an Freunde und Verwandte weiterempfiehlt, positive Bewertungen abgibt oder positive Rezensionen verfasst.<\/p>\n                                              <\/div>\n                    \n                    \n                  \n                <\/div>\n              <\/div>\n            <\/div>\n\n                  <\/div>\n      <\/div>\n    \n\n    \n\n  <\/div>\n\n  <style>@media screen and (min-width:90em){section.pb-accordion{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-accordion{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-accordion{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-accordion{padding:2.5rem 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.h3{font-size:1.25rem}section.pb-accordion .accordion .accordion-item .accordion-body>div .the-content{padding:0 0 1.25rem 0}}@media screen and (max-width:47.9375em){section.pb-accordion .accordion .accordion-item .accordion-header{padding:1.25rem 0}section.pb-accordion .accordion .accordion-item .accordion-header .h3{font-size:1.125rem}section.pb-accordion .accordion .accordion-item .accordion-body>div .the-content{padding:0 0 1.25rem 0}}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-white no-top-padding width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <h2>Omnichannel-Herausforderungen und Erwartungen<\/h2>\n<h3 class=\"larger-h2\">Die ganze Technik und doch keine Idee<\/h3>\n<p>Trotz umfangreicher Investitionen in die gesamte Technologie, die f\u00fcr die Umsetzung eines ausgekl\u00fcgelten Omnichannel-Konzepts erforderlich ist, l\u00e4uft nicht immer alles nach Plan. Ihre Mitarbeiter k\u00f6nnen mit technischen Problemen konfrontiert werden, z. B. mit einem Enterprise Resource Systems (ERP), der Lagerverwaltung, dem Inventar oder sogar mit Kassenscannern, die nicht funktionieren. Ohne die M\u00f6glichkeit, solche Probleme zu beheben, k\u00f6nnen die Mitarbeiter frustriert sein und nach M\u00f6glichkeiten au\u00dferhalb Ihres Unternehmens suchen.<\/p>\n<h3>Klare Kommunikation ist wesentlich<\/h3>\n<p>Die Kommunikation von \u00c4nderungen und Prozessen an alle internen Teams ist entscheidend f\u00fcr die Akzeptanz. Wenn die Mitarbeitenden nicht verstehen, warum sie aufgefordert werden, ihre Arbeitsweise zu \u00e4ndern, werden Sie m\u00f6glicherweise auf Widerstand sto\u00dfen. Auch wenn die Mitarbeitenden im Ladengesch\u00e4ft wahrscheinlich nicht mit allen Aspekten einer Omnichannel-Reise zu tun haben, ist es sinnvoll, dass sie ein Bewusstsein daf\u00fcr haben, damit sie einen ganzheitlicheren Blick auf das Gesch\u00e4ft haben und Ihren Kunden besser helfen k\u00f6nnen.<\/p>\n<h3>Trainings \u2013 nicht nur zum Abhaken<\/h3>\n<p>Sie haben die Ausr\u00fcstung. Ihr Team ist auf Ihrer Seite. Was nun? Man muss ihnen zeigen, was sie mit den neuen Werkzeugen tun k\u00f6nnen. Die Bereitstellung umfassender Trainings in gro\u00dfem Umfang kann eine der gr\u00f6\u00dften Herausforderungen f\u00fcr gro\u00dfe Einzelh\u00e4ndler sein. Wie wir wissen, ist es nicht ungew\u00f6hnlich, dass Einzelh\u00e4ndler Filialen im ganzen Land oder sogar auf der ganzen Welt haben. Um sicherzustellen, dass alle Mitarbeitenden auf demselben Niveau ausgebildet werden, ist eine Trainingsl\u00f6sung erforderlich, die sich schnell skalieren l\u00e4sst \u2013 und mit der jederzeit und \u00fcberall gearbeitet werden kann.<\/p>\n<h3>Beseitigung von Hindernissen in der Kundenerfahrung<\/h3>\n<p>Eines der Hauptziele eines jeden Omnichannel-Erlebnisses im Einzelhandel ist es, die Hindernisse f\u00fcr die Kunden zu minimieren. Omnichannel erm\u00f6glicht es den Kunden, sich nahtlos durch ihre Customer Journey zu bewegen. Dies erfordert Konsistenz \u00fcber alle Kan\u00e4le hinweg.<\/p>\n<p>Ihre Mitarbeitenden \u2013 egal, ob sie am Telefon, an der Kasse, in den sozialen Medien oder online Fragen beantworten \u2013 m\u00fcssen ALLE \u00fcber die gleichen umfassenden Produktkenntnisse verf\u00fcgen. Als Kunden wissen wir alle, wie frustrierend es ist, wenn man von verschiedenen Personen widerspr\u00fcchliche Informationen erh\u00e4lt. Au\u00dferdem wird dadurch das Vertrauen der Kunden in Ihre Marke geschw\u00e4cht.<\/p>\n<h3>Eine Reihe von Kommunikationskan\u00e4len einf\u00fchren<\/h3>\n<p>Kunden erwarten, dass sie Sie auf einer f\u00fcr sie bequemen Plattform erreichen k\u00f6nnen. Ein einfaches Web-Kontaktformular wird im Zeitalter von Instant Messaging von vielen als zu langsam empfunden.<\/p>\n<p>Wenn Sie sich auf ein Web-Kontaktformular beschr\u00e4nken, ist es gut, Grenzen zu setzen, damit Ihre Kunden wissen, was sie erwarten k\u00f6nnen. Wann werden sie von Ihnen h\u00f6ren? M\u00fcssen sie zus\u00e4tzliche Informationen angeben? Haben sie andere Kontaktm\u00f6glichkeiten?<\/p>\n<p>Ziehen Sie Kan\u00e4le wie Facebook Messenger, WhatsApp for Business, Live-Chats, E-Mails oder einen klassischen Telefonanschluss in Betracht. Trotz unserer Vorliebe f\u00fcr das Digitale wollen die Menschen manchmal einfach nur mit einem Menschen sprechen, der ihnen bei der L\u00f6sung ihres Problems helfen kann.<\/p>\n<p>Und genau da kommen wir ins Spiel.<\/p>\n<p>&nbsp;<\/p>\n<h2>Der s\u00fc\u00dfe Duft des Erfolgs<\/h2>\n<h3>Das haben wir mit unserem Partner The Fragrance Shop (TFS) erreicht<\/h3>\n<p>Wir hatten mehr als nur einen Hauch von Erfolg bei dem Training von Mitarbeitenden des nationalen Einzelh\u00e4ndlers The Fragrance Shop (TFS). Durch den Einsatz von Attensis mobiler SKILLS-Trainings-App hat TFS das Wissen seiner Online- und Offline-Mitarbeitenden in allen Bereichen verbessert \u2013 vom Verst\u00e4ndnis der Kopf-, Basis- und Mittelnoten bis hin zum Wissen \u00fcber Marken, D\u00fcfte und Traditionen.<\/p>\n<p>Die Mitarbeitenden, darunter auch solche mit mehr als zwei Jahren Erfahrung, erzielten die folgenden Ergebnisse:<\/p>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"pb-counter bg-white  glow-impact small no-top-padding\" >\n\n  <div class=\"main-grid side-padding grid rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n    \n    <div>\n      <div class=\"inner\">\n\n                  <div class=\"items-grid cols-5 grid-5 grid-m-2 grid-s-2 rg-xxl-70 rg-xl-70 rg-60 rg-m-50 rg-s-40 flex jcc\">\n            \n              <div class=\"item fade-me\">\n                <div class=\"item-inner-grid grid rg-20\">\n\n                                      <span class=\"large-text\">\n\n                      \n                      <span class=\"number-style\">\n                        <span class=\"number counter\">100<\/span><span class=\"suffix\">%<\/span>                      <\/span>\n\n                      \n                    <\/span>\n                  \n                  <span class=\"small-text\">gaben an, dass sie den erlernten Verkaufsprozess in ihrer t\u00e4glichen Arbeit anwenden werden.<\/span>\n                <\/div>\n              <\/div>\n            \n              <div class=\"item fade-me\">\n                <div class=\"item-inner-grid grid rg-20\">\n\n                                      <span class=\"large-text\">\n\n                      \n                      <span class=\"number-style\">\n                        <span class=\"number counter\">91<\/span><span class=\"suffix\">%<\/span>                      <\/span>\n\n                      \n                    <\/span>\n                  \n                  <span class=\"small-text\"> wissen \u00fcber verschiedene Themen wie Marke, Duft und Produkte.<\/span>\n                <\/div>\n              <\/div>\n            \n              <div class=\"item fade-me\">\n                <div class=\"item-inner-grid grid rg-20\">\n\n                                      <span class=\"large-text\">\n\n                      \n                      <span class=\"number-style\">\n                        <span class=\"number counter\">97<\/span><span class=\"suffix\">%<\/span>                      <\/span>\n\n                      \n                    <\/span>\n                  \n                  <span class=\"small-text\">gaben an, dass sie ihr Produktwissen in ihrer t\u00e4glichen Arbeit einsetzen werden.<\/span>\n                <\/div>\n              <\/div>\n                      <\/div>\n        \n      <\/div>\n\n    <\/div>\n\n    \n          <div class=\"global-buttons-wrapper fade-me\">\n        <ul>\n          \n                          <li>\n                <a class=\"btn arr\" href=\"https:\/\/attensi.com\/de\/erfolgsgeschichten\/einzelhandel-service\/so-duftet-erfolg-mit-gamifiziertem-training-schliesst-the-fragrance-shop-98-der-wissensluecke\/\" target=\"_self\">Mehr erfahren<\/a>\n              <\/li>\n                              <\/ul>\n      <\/div>\n    \n  <\/div>\n\n  <style>@media screen and (min-width:90em){section.pb-counter{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-counter{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-counter{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-counter{padding:2.5rem 0}}section.pb-counter.no-top-padding{padding-top:0!important}section.pb-counter.no-bottom-padding{padding-bottom:0!important}section.pb-counter{--_accent-color:#00FF57}section.pb-counter.bg-storm .block-heading,section.pb-counter.bg-storm .credit-text,section.pb-counter.bg-storm .intro-text *,section.pb-counter.bg-storm .items-grid .item .large-below,section.pb-counter.bg-storm .items-grid .item .large-text,section.pb-counter.bg-storm .items-grid .item .small-text,section.pb-counter.bg-storm .preheading,section.pb-counter.bg-stormlight .block-heading,section.pb-counter.bg-stormlight .credit-text,section.pb-counter.bg-stormlight .intro-text *,section.pb-counter.bg-stormlight .items-grid .item .large-below,section.pb-counter.bg-stormlight .items-grid .item .large-text,section.pb-counter.bg-stormlight .items-grid .item .small-text,section.pb-counter.bg-stormlight .preheading{color:#FFFFFF}section.pb-counter.bg-storm .btn.arr,section.pb-counter.bg-storm .btn.default,section.pb-counter.bg-stormlight .btn.arr,section.pb-counter.bg-stormlight .btn.default{color:#FFFFFF;border-color:#FFFFFF}section.pb-counter.bg-storm .btn.arr:after,section.pb-counter.bg-storm .btn.default:after,section.pb-counter.bg-stormlight .btn.arr:after,section.pb-counter.bg-stormlight .btn.default:after{background-color:#00FF57}section.pb-counter.bg-storm .btn.arr:hover,section.pb-counter.bg-storm .btn.default:hover,section.pb-counter.bg-stormlight .btn.arr:hover,section.pb-counter.bg-stormlight .btn.default:hover{background:rgba(0,255,87,0.2)}section.pb-counter.bg-storm .btn.accent,section.pb-counter.bg-storm .btn.accent-arr,section.pb-counter.bg-stormlight .btn.accent,section.pb-counter.bg-stormlight .btn.accent-arr{border-color:#00FF57;color:#00FF57}section.pb-counter.bg-storm .btn.accent-arr:after,section.pb-counter.bg-storm .btn.accent:after,section.pb-counter.bg-stormlight .btn.accent-arr:after,section.pb-counter.bg-stormlight .btn.accent:after{background-color:#FFFFFF}section.pb-counter.bg-storm .btn.accent-arr:hover,section.pb-counter.bg-storm .btn.accent:hover,section.pb-counter.bg-stormlight .btn.accent-arr:hover,section.pb-counter.bg-stormlight .btn.accent:hover{background:rgba(0,255,87,0.2)}section.pb-counter.bg-storm .block-heading span,section.pb-counter.bg-stormlight .block-heading span{color:#00FF57}section.pb-counter.bg-storm.large .items-grid .item .large-text .number-style,section.pb-counter.bg-stormlight.large .items-grid .item .large-text .number-style{color:#00FF57}section.pb-counter.bg-storm{background:#1B2231}section.pb-counter.bg-stormlight{background:#20293C}section.pb-counter.bg-white{background:#FFFFFF}section.pb-counter.bg-white.large .items-grid .item .large-text .number-style{color:#56BCCF}section.pb-counter.borders .main-grid .inner{border-top:0.0625rem solid #858d9f;border-bottom:0.0625rem solid #858d9f}section.pb-counter .items-grid .item>span{display:block}section.pb-counter .items-grid .item .iconholder{display:inline-block}section.pb-counter .items-grid .item .iconholder img{width:100%;height:auto}section.pb-counter .items-grid .item .large-text,section.pb-counter .items-grid .item .number-style{font-weight:900}section.pb-counter.large .items-grid .item .large-text{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:row wrap;flex-flow:row wrap;line-height:80%}section.pb-counter.large .items-grid .item .large-text .large-below{display:block}section.pb-counter.large .items-grid .item .small-text{font-weight:350;line-height:140%}@media screen and (min-width:90em){section.pb-counter.large.borders .main-grid .inner{padding:7.875rem 0}section.pb-counter.large .items-grid .item .large-text{font-size:3.625rem;margin:-0.3125rem}section.pb-counter.large .items-grid .item .large-text>span{padding:0.3125rem}section.pb-counter.large .items-grid .item .small-text{font-size:1.875rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-counter.large.borders .main-grid .inner{padding:3.75rem 0}section.pb-counter.large .items-grid .item .large-text{font-size:2.25rem;margin:-0.3125rem}section.pb-counter.large .items-grid .item .large-text>span{padding:0.3125rem}section.pb-counter.large .items-grid .item .small-text{font-size:1.25rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-counter.large.borders .main-grid .inner{padding:4.375rem 0}section.pb-counter.large .items-grid .item .large-text{font-size:2.8125rem;margin:-0.3125rem}section.pb-counter.large .items-grid .item .large-text>span{padding:0.3125rem}section.pb-counter.large .items-grid .item .small-text{font-size:1.5625rem}}@media screen and (max-width:47.9375em){section.pb-counter.large.borders .main-grid .inner{padding:3.125rem 0}section.pb-counter.large .items-grid .item .large-text{font-size:2rem;margin:-0.1875rem}section.pb-counter.large .items-grid .item .large-text>span{padding:0.1875rem}section.pb-counter.large .items-grid .item .small-text{font-size:1.0625rem}}section.pb-counter.small .items-grid .item,section.pb-counter.small-accent .items-grid .item{text-align:center}section.pb-counter.small .items-grid .item .large-text,section.pb-counter.small-accent .items-grid .item .large-text{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:row nowrap;flex-flow:row nowrap;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;line-height:80%}section.pb-counter.small .items-grid .item .small-text,section.pb-counter.small-accent .items-grid .item .small-text{font-weight:350;line-height:140%;max-width:21.25rem;margin:0 auto}@media screen and (min-width:90em){section.pb-counter.small-accent.borders .main-grid .inner,section.pb-counter.small.borders .main-grid .inner{padding:5.3125rem 0}section.pb-counter.small .items-grid .item .iconholder,section.pb-counter.small-accent .items-grid .item .iconholder{width:4.625rem}section.pb-counter.small .items-grid .item .large-text,section.pb-counter.small-accent .items-grid .item .large-text{font-size:3.5rem;margin:-0.3125rem}section.pb-counter.small .items-grid .item .large-text>span,section.pb-counter.small-accent .items-grid .item .large-text>span{padding:0.3125rem}section.pb-counter.small .items-grid .item .small-text,section.pb-counter.small-accent .items-grid .item .small-text{font-size:1.25rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-counter.small-accent.borders .main-grid .inner,section.pb-counter.small.borders .main-grid .inner{padding:4.6875rem 0}section.pb-counter.small .items-grid .item .iconholder,section.pb-counter.small-accent .items-grid .item .iconholder{width:4rem}section.pb-counter.small .items-grid .item .large-text,section.pb-counter.small-accent .items-grid .item .large-text{font-size:2.1875rem;margin:-0.3125rem}section.pb-counter.small .items-grid .item .large-text>span,section.pb-counter.small-accent .items-grid .item .large-text>span{padding:0.3125rem}section.pb-counter.small .items-grid .item .small-text,section.pb-counter.small-accent .items-grid .item .small-text{font-size:1rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-counter.small-accent.borders .main-grid .inner,section.pb-counter.small.borders .main-grid .inner{padding:4.375rem 0}section.pb-counter.small .items-grid .item .iconholder,section.pb-counter.small-accent .items-grid .item .iconholder{width:3.125rem}section.pb-counter.small .items-grid .item .large-text,section.pb-counter.small-accent .items-grid .item .large-text{font-size:1.75rem;margin:-0.3125rem}section.pb-counter.small .items-grid .item .large-text>span,section.pb-counter.small-accent .items-grid .item .large-text>span{padding:0.3125rem}section.pb-counter.small .items-grid .item .small-text,section.pb-counter.small-accent .items-grid .item .small-text{font-size:1rem}}@media screen and (max-width:47.9375em){section.pb-counter.small-accent.borders .main-grid .inner,section.pb-counter.small.borders .main-grid .inner{padding:3.125rem 0}section.pb-counter.small .items-grid .item .iconholder,section.pb-counter.small-accent .items-grid .item .iconholder{width:3.125rem}section.pb-counter.small .items-grid .item .large-text,section.pb-counter.small-accent .items-grid .item .large-text{font-size:1.75rem;margin:-0.1875rem}section.pb-counter.small .items-grid .item .large-text>span,section.pb-counter.small-accent .items-grid .item .large-text>span{padding:0.1875rem}section.pb-counter.small .items-grid .item .small-text,section.pb-counter.small-accent .items-grid .item .small-text{font-size:1.0625rem}}section.pb-counter.small-accent .items-grid .item .large-text .number-style{color:#56BCCF}section.pb-counter .credit-text{text-align:right}@media screen and (min-width:62.0625em){section.pb-counter .credit-text{width:50%;margin-left:auto}}section.pb-counter.glow-standard .items-grid .item .iconholder img{-webkit-filter:drop-shadow(0 0 6px #27E4FF);filter:drop-shadow(0 0 6px #27E4FF)}section.pb-counter.glow-impact .items-grid .item .iconholder img{-webkit-filter:drop-shadow(0 0 6px #047527);filter:drop-shadow(0 0 6px #047527)}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-white no-top-padding no-bottom-padding width-broader\" >\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <h2>Weitere M\u00f6glichkeiten, wie Attensi Ihre digitale Transformation unterst\u00fctzen kann<\/h2>\n<h3 class=\"larger-h2\">Mitarbeiter f\u00f6rdern<\/h3>\n<p>Eine der besten M\u00f6glichkeiten, Ihren Omnichannel-Ansatz zu maximieren, besteht darin, sicherzustellen, dass Ihre Mitarbeitenden in der Lage sind, Ihre Omnichannel-Plattformen weiterzuverkaufen. Werben sie f\u00fcr Online-Rabatte, Treueprogramme oder Ihr Social-Media-Angebot?<\/p>\n<h3>Training f\u00fcr Konsistenz<\/h3>\n<p>Wenn es darum geht, im Einzelhandel einen Omnichannel-Ansatz zu verfolgen, spielen viele verschiedene Faktoren eine Rolle. Es ist wichtig sicherzustellen, dass die Kundenerfahrung nahtlos ist. Deshalb m\u00fcssen alle in Ihrem Team am gleichen Strang ziehen, um einen einheitlichen Service zu gew\u00e4hrleisten.<\/p>\n<p>Attensi wird in \u00fcber 150 L\u00e4ndern eingesetzt und ist in mehr als 50 Sprachen verf\u00fcgbar. Attensi ist eine kosteneffiziente und skalierbare L\u00f6sung f\u00fcr die Schulung Ihrer Teams, egal wo auf der Welt sie sich befinden und in welcher Abteilung sie arbeiten.<\/p>\n<h3>Vollkommen umfassende 3D-Welten<\/h3>\n<p>Mit Attensi k\u00f6nnen Sie realit\u00e4tsnahe Szenarien erstellen, anhand derer Ihre Teams lernen, was sie tun m\u00fcssen, um einen erstklassigen Kundenservice zu bieten. Und das alles, bevor sie jemals mit einem echten Kunden konfrontiert werden. So haben Ihre Teams die M\u00f6glichkeit, Fehler zu machen, ohne dass dies Konsequenzen hat.<\/p>\n<p><strong>Attensi ist das perfekte Tool, um Ihre Teams bei der Einf\u00fchrung von Omnichannel-Einzelhandelsprozessen zu unterst\u00fctzen.\u00a0Sprechen Sie noch heute mit einem unserer Experten.<\/strong><\/p>\n                <\/div>\n            \n        <\/div>\n\n        \n    <\/div>\n\n    \n<\/section>\n\n\n<section class=\"pb-share bg-white\">\n    <div class=\"block-inner\">\n        <div class=\"grid side-padding rg-15 align-grid\">\n\n            <h2>Teilen auf:<\/h2>\n            <div>\n                <ul class=\"sharing\">\n                    <li class=\"sharing-link\">\n                        <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fattensi.com%2Fde%2Fressourcen%2Finsights%2Fomnichannel-schaffen-sie-ein-nahtloses-einkaufserlebnis%2F\" aria-label=\"Facebook\">\n                            Facebook\n                        <\/a>\n                    <\/li>\n                    <li class=\"sharing-link\" aria-label=\"X\/Twitter\">\n                        <a href=\"http:\/\/twitter.com\/share?text=Omnichannel: Schaffen Sie ein nahtloses Einkaufserlebnis&#038;url=https%3A%2F%2Fattensi.com%2Fde%2Fressourcen%2Finsights%2Fomnichannel-schaffen-sie-ein-nahtloses-einkaufserlebnis%2F\">\n                            X\/Twitter\n                        <\/a>\n                    <\/li>\n                    <li class=\"sharing-link\">\n                        <a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fattensi.com%2Fde%2Fressourcen%2Finsights%2Fomnichannel-schaffen-sie-ein-nahtloses-einkaufserlebnis%2F&#038;title=Omnichannel: Schaffen Sie ein nahtloses Einkaufserlebnis&#038;source=LinkedIn\" aria-label=\"linkedIn\">\n                            Linkedin\n                        <\/a>\n                    <\/li>\n                <\/ul>\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n    <style>section.pb-share.bg-white{background-color:#FFFFFF}section.pb-share.bg-storm{background:#1B2231}section.pb-share.bg-stormlight{background:#20293C}section.pb-share.bg-storm h2,section.pb-share.bg-storm ul li a,section.pb-share.bg-stormlight h2,section.pb-share.bg-stormlight ul li a{color:#FFFFFF}section.pb-share .block-inner{padding:1.875rem 0}section.pb-share h2{line-height:1.5}@media screen and (min-width:90em){section.pb-share h2{font-size:1.25rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-share h2{font-size:1.125rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-share h2{font-size:1.25rem}}@media screen and (max-width:47.9375em){section.pb-share h2{font-size:1.125rem}}section.pb-share h2{color:#000000}@media screen and (min-width:62.0625em){section.pb-share .align-grid{-webkit-box-pack:end;-ms-flex-pack:end;justify-content:end}}section.pb-share ul{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-flow:row wrap;flex-flow:row wrap;margin:-0.3125rem -0.625rem;list-style:none;padding:0}section.pb-share ul li{padding:0.3125rem}section.pb-share ul li a{display:inline-block;padding:0.3125rem;color:#000000;-webkit-transition:opacity 0.3s;transition:opacity 0.3s}section.pb-share ul li a:hover{opacity:0.7}<\/style>\n<\/section>\n\n\n<section class=\"pb-contact bg-stormlight  layout-stacked\" >\n    <div class=\"bg-grid full grid cg-0 rg-0\">\n\n                    <div class=\"bg-col\"><img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Graphic-Background-new-1.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div>        \n        <div class=\"content-col\">\n\n            <div class=\"structure-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40\">\n\n                                    <div class=\"intro-section fade-me\">\n\n                        \n                                                                                    <h2 class=\"block-heading\">Sind Sie bereit, <span>Ihr Training auf das n\u00e4chste Level zu bringen?<\/span><\/h2>\n                                                    \n                        \n                    <\/div>\n                \n                \n                <div class=\"form-col\">\n\n                                            \n                            \n                        \n                            \n                        \n                                                            <div class=\"form-wrapper fade-me\">\n\n                                    \n                                                                            \n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 26059872,\n\t\t\t\t\t\t\t\t\tformId: \"22d945b3-62ce-42d6-88cb-6dc41482bd95\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776418503000-7557200946\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776418503000-7557200946\"><\/div>                                    \n                                <\/div>\n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                        \n                            \n                                            \n                <\/div>\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n    <style>@media screen and (min-width:90em){section.pb-contact .bg-grid .content-col{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact .bg-grid .content-col{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact .bg-grid .content-col{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-contact .bg-grid .content-col{padding:2.5rem 0}}section.pb-contact.no-top-padding .bg-grid .content-col{padding-top:0!important}section.pb-contact.no-bottom-padding .bg-grid .content-col{padding-bottom:0!important}section.pb-contact .block-heading,section.pb-contact .form-wrapper p,section.pb-contact .intro-text,section.pb-contact .preheading,section.pb-contact .the-content{color:#FFFFFF}section.pb-contact.bg-storm{background:#1B2231}section.pb-contact.bg-stormlight{background:#20293C}section.pb-contact .bg-grid{height:100%}section.pb-contact .bg-grid .bg-col{-ms-grid-column:1;-ms-grid-column-span:2;grid-column:1\/3;-ms-grid-row:1;-ms-grid-row-span:1;grid-row:1\/2}section.pb-contact .bg-grid .content-col{-ms-grid-column:1;-ms-grid-column-span:2;grid-column:1\/3;-ms-grid-row:1;-ms-grid-row-span:1;grid-row:1\/2;z-index:2}section.pb-contact .bg-grid .bg-col{overflow:hidden;position:relative;text-align:left}section.pb-contact .bg-grid .bg-col img,section.pb-contact .bg-grid .bg-col picture{width:100%;height:100%;font-family:\"object-fit:cover\";-o-object-fit:cover;object-fit:cover;position:absolute}@media screen and (max-width:47.9375em){section.pb-contact .bg-grid .bg-col{display:none}}@media screen and (min-width:90em){section.pb-contact.layout-standard .structure-grid .intro-section{grid-column:4\/-4}section.pb-contact.layout-standard .structure-grid .text-col{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6}section.pb-contact.layout-standard .structure-grid .form-col{-ms-grid-column:7;-ms-grid-column-span:6;grid-column:7\/13}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact.layout-standard .structure-grid .intro-section{grid-column:3\/-3}section.pb-contact.layout-standard .structure-grid .text-col{-ms-grid-column:1;-ms-grid-column-span:5;grid-column:1\/6}section.pb-contact.layout-standard .structure-grid .form-col{-ms-grid-column:7;-ms-grid-column-span:6;grid-column:7\/13}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact.layout-standard .structure-grid .form-col,section.pb-contact.layout-standard .structure-grid .intro-section,section.pb-contact.layout-standard .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-standard .structure-grid .form-col,section.pb-contact.layout-standard .structure-grid .intro-section,section.pb-contact.layout-standard .structure-grid .text-col{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-contact.layout-flipped .structure-grid .intro-section{grid-column:4\/-4;-ms-grid-row:1;grid-row:1}section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:8\/-1;-ms-grid-row:2;grid-row:2}section.pb-contact.layout-flipped .structure-grid .form-col{-ms-grid-column:1;-ms-grid-column-span:6;grid-column:1\/7;-ms-grid-row:2;grid-row:2}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact.layout-flipped .structure-grid .intro-section{grid-column:3\/-3;-ms-grid-row:1;grid-row:1}section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:8\/-1;-ms-grid-row:2;grid-row:2}section.pb-contact.layout-flipped .structure-grid .form-col{-ms-grid-column:1;-ms-grid-column-span:6;grid-column:1\/7;-ms-grid-row:2;grid-row:2}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact.layout-flipped .structure-grid .form-col,section.pb-contact.layout-flipped .structure-grid .intro-section,section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-flipped .structure-grid .form-col,section.pb-contact.layout-flipped .structure-grid .intro-section,section.pb-contact.layout-flipped .structure-grid .text-col{grid-column:1\/-1}}@media screen and (min-width:90em){section.pb-contact.layout-stacked .structure-grid .intro-section{grid-column:4\/-4}section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:5\/-5}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-contact.layout-stacked .structure-grid .intro-section{grid-column:3\/-3}section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:4\/-4}}@media screen and (min-width:48em) and (max-width:62em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:2\/-2}}@media screen and (max-width:47.9375em){section.pb-contact.layout-stacked .structure-grid .form-col,section.pb-contact.layout-stacked .structure-grid .intro-section,section.pb-contact.layout-stacked .structure-grid .text-col{grid-column:1\/-1}}<\/style>\n<\/section>\n\n\n<section class=\"pb-post-type bg-storm layout-entry \" >\n\n  <div class=\"side-padding grid\">\n    <div>\n\n                        <h2 class=\"block-heading no-text\">Das k\u00f6nnte Sie auch interessieren<\/h2>\n              \n      \n      \n\n        \n        \n                      <div class=\"flex-grid center col-4\">\n                        \n                \n<article class=\"post-types-card standard-title\">\n  <div class=\"wrapper grid acs rg-20 rg-m-20 rg-s-15\">\n\n    \n              <div class=\"top always-show\">\n          <a class=\"wrapper-link\" href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/dei-wie-koennen-sie-echten-mehrwert-schaffen\/\">\n            <div class=\"img-wrapper\">\n              <img decoding=\"async\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/attensi-partner-holding-phone-2048x11341-1-1280x709.png\" alt=\"DEI &#8211; wie k\u00f6nnen Sie echten Mehrwert schaffen?\" loading=\"lazy\" \/>            <\/div>\n          <\/a>\n        <\/div>\n          \n    <div class=\"bottom grid rg-20 rg-m-20 rg-s-15\">\n\n              <h3>DEI &#8211; wie k\u00f6nnen Sie echten Mehrwert schaffen?<\/h3>\n      \n      \n\n      <div class=\"read-more-wrapper\">\n        <a href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/dei-wie-koennen-sie-echten-mehrwert-schaffen\/\"><span>Mehr lesen<\/span><\/a>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/article>                        \n                \n<article class=\"post-types-card standard-title\">\n  <div class=\"wrapper grid acs rg-20 rg-m-20 rg-s-15\">\n\n    \n              <div class=\"top always-show\">\n          <a class=\"wrapper-link\" href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/das-gastgewerbe-ist-kaputt-ist-richtiges-training-die-rettung\/\">\n            <div class=\"img-wrapper\">\n              <img decoding=\"async\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/gameplay_laptop_game-1-1280x648.jpg\" alt=\"Das Gastgewerbe ist kaputt &#8211; ist richtiges Training die Rettung?\" loading=\"lazy\" \/>            <\/div>\n          <\/a>\n        <\/div>\n          \n    <div class=\"bottom grid rg-20 rg-m-20 rg-s-15\">\n\n              <h3>Das Gastgewerbe ist kaputt &#8211; ist richtiges Training die Rettung?<\/h3>\n      \n      \n\n      <div class=\"read-more-wrapper\">\n        <a href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/das-gastgewerbe-ist-kaputt-ist-richtiges-training-die-rettung\/\"><span>Mehr lesen<\/span><\/a>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/article>                        \n                \n<article class=\"post-types-card standard-title\">\n  <div class=\"wrapper grid acs rg-20 rg-m-20 rg-s-15\">\n\n    \n              <div class=\"top always-show\">\n          <a class=\"wrapper-link\" href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/wie-ki-teil-unseres-taeglichen-lebens-wird-und-was-die-zukunft-bereithaelt\/\">\n            <div class=\"img-wrapper\">\n              <img decoding=\"async\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Attensi-Amazon-21-1280x720.jpg\" alt=\"Wie KI Teil unseres t\u00e4glichen Lebens wird und was die Zukunft bereith\u00e4lt\" loading=\"lazy\" \/>            <\/div>\n          <\/a>\n        <\/div>\n          \n    <div class=\"bottom grid rg-20 rg-m-20 rg-s-15\">\n\n              <h3>Wie KI Teil unseres t\u00e4glichen Lebens wird und was die Zukunft bereith\u00e4lt<\/h3>\n      \n      \n\n      <div class=\"read-more-wrapper\">\n        <a href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/wie-ki-teil-unseres-taeglichen-lebens-wird-und-was-die-zukunft-bereithaelt\/\"><span>Mehr lesen<\/span><\/a>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/article>                        \n                \n<article class=\"post-types-card standard-title\">\n  <div class=\"wrapper grid acs rg-20 rg-m-20 rg-s-15\">\n\n    \n              <div class=\"top always-show\">\n          <a class=\"wrapper-link\" href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/warum-reskilling-von-mitarbeitenden-in-finanzinstitutionen-im-jahr-2024-notwendig-ist\/\">\n            <div class=\"img-wrapper\">\n              <img decoding=\"async\" src=\"https:\/\/attensi.com\/wp-content\/uploads\/Financial-services-story-block-1280x704.png\" alt=\"Warum Reskilling von Mitarbeitenden in Finanzinstitutionen im Jahr 2024 notwendig ist\" loading=\"lazy\" \/>            <\/div>\n          <\/a>\n        <\/div>\n          \n    <div class=\"bottom grid rg-20 rg-m-20 rg-s-15\">\n\n              <h3>Warum Reskilling von Mitarbeitenden in Finanzinstitutionen im Jahr 2024 notwendig ist<\/h3>\n      \n      \n\n      <div class=\"read-more-wrapper\">\n        <a href=\"https:\/\/attensi.com\/de\/ressourcen\/insights\/warum-reskilling-von-mitarbeitenden-in-finanzinstitutionen-im-jahr-2024-notwendig-ist\/\"><span>Mehr lesen<\/span><\/a>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/article>                          <\/div>\n          \n        \n        \n      \n\n    <\/div>\n  <\/div>\n\n  <style>@media screen and (min-width:90em){section.pb-post-type{padding:6rem 0}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type{padding:4.5rem 0}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type{padding:4rem 0}}@media screen and (max-width:47.9375em){section.pb-post-type{padding:2.5rem 0}}section.pb-post-type.no-top-padding{padding-top:0!important}section.pb-post-type.no-bottom-padding{padding-bottom:0!important}section.pb-post-type.bg-storm .block-heading,section.pb-post-type.bg-storm .intro-text,section.pb-post-type.bg-storm .pagination-wrap .page-numbers,section.pb-post-type.bg-stormlight .block-heading,section.pb-post-type.bg-stormlight .intro-text,section.pb-post-type.bg-stormlight .pagination-wrap .page-numbers{color:#FFFFFF}section.pb-post-type.bg-storm .btn,section.pb-post-type.bg-stormlight .btn{color:#FFFFFF;border-color:#FFFFFF}section.pb-post-type.bg-storm .btn:after,section.pb-post-type.bg-stormlight .btn:after{background-color:#56BCCF}section.pb-post-type.bg-storm .btn:hover,section.pb-post-type.bg-stormlight .btn:hover{background:rgba(86,188,207,0.2)}section.pb-post-type.bg-storm .pagination-wrap .page-numbers.current,section.pb-post-type.bg-stormlight .pagination-wrap .page-numbers.current{background:rgba(255,255,255,0.1)}section.pb-post-type.bg-storm{background:#1B2231}section.pb-post-type.bg-stormlight{background:#20293C}@-webkit-keyframes fadein{0%{opacity:0;-webkit-transform:scale(0.8);transform:scale(0.8)}to{opacity:1}}@keyframes 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.post-types-card{width:calc(33.3333% - 36px)}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type.layout-entry .flex-grid.col-4 .post-types-card{width:calc(50% - 36px)}}section.pb-post-type.layout-entry .btn-wrap{text-align:center}@media screen and (min-width:90em){section.pb-post-type.layout-entry .btn-wrap{margin-top:5rem}}@media screen and (min-width:62.0625em) and (max-width:89.9375em){section.pb-post-type.layout-entry .btn-wrap{margin-top:3.75rem}}@media screen and (min-width:48em) and (max-width:62em){section.pb-post-type.layout-entry .btn-wrap{margin-top:3.125rem}}@media screen and (max-width:47.9375em){section.pb-post-type.layout-entry .btn-wrap{margin-top:2.5rem}}<\/style>\n<\/section>\n\n\n<section class=\"pb-texteditor bg-stormlight  width-narrow\" id=\"sources\">\n    <div class=\"main-grid side-padding grid-12 grid-m-8 grid-s-4 rg-xxl-75 rg-xl-70 rg-55 rg-m-60 rg-s-40 \">\n\n        \n        <div class=\"text-section fade-me\">\n\n                            <div class=\"the-content\">\n                    <h3>Quellen<\/h3>\n<ol class=\"sources\">\n<li>\n<p class=\"article-hed\">A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works, <em>hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works<\/em><\/p>\n<\/li>\n<li>\n<p class=\"hentry-title page-title\">How brands can build love and loyalty, <em>marketingweek.com\/how-brands-can-build-love-and-loyalty<\/em><\/p>\n<\/li>\n<li>\n<p id=\"omni-channel-retail-and-beyond-delivering-superior-customer-experiences\" class=\" h1 text-night text-left salesforce-sans-thin margin-60-top-lg margin-40-top-sm \"><span class=\" header-text \">Omni-Channel Retail and Beyond: Delivering Superior Customer Experiences, <em>salesforce.com\/eu\/learning-centre\/ecommerce\/omni-channel-retail<\/em><\/span><\/p>\n<\/li>\n<li>Marketing automation statistics 2019, omnisend.com\/resources\/reports\/omnichannel-marketing-automation-statistics-2019<\/li>\n<\/ol>\n      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